What's the future of Loyalty Programs? Download Loyalty Trends 2021/2022 report

#1 Headless
Loyalty Program Software

Open Loyalty provides a set of flexible building-blocks for creating personalized loyalty programs.

Trusted by great brands

The approach

The right way to implement loyalty program without loosing business agility

The advantages of a headless, API-first loyalty solution

The old way

The monolythic loyalty

  • Heavy all-in-one marketing platforms
  • Hard and expensive scaling
  • Difficult upgrades with long migrations
  • Out of the box frontend with limitations
  • Troublesome integration processes
  • Long time to market for implementing loyalty

The right way

The headless loyalty

  • Flexible loyalty blocks and elastic API
  • Unlimited and cost-effective scalability
  • Smooth and painless upgrades
  • Personalized user experience at any touchpoint
  • Easy integrations with API-first architecture
  • Short time to market with pre-built blocks

Limitless applications

Mix our loyalty blocks and build anything your business needs to engage customers and increase sales

Freedom to create

API-first loyalty platform to create a fully personalized loyalty program

Open Loyalty API is flexible and modular, so you can choose the building blocks and mechanics to create any engagement or loyalty program you need.

Architecture for growth

Build dedicated customer loyalty solutions in weeks not months

Start right away using our loyalty blocks and build on top of them without hassle. Add new touchpoints, systems, and features to streamline unlimited amounts of data.Use pre-built components from our loyalty accelerator and ship your project faster.

Book a demo and tell us about your project.

Business agility

Create a Customer Loyalty Experience of any type, without limitations

Our headless architecture lets you concentrate on consistent customer experience across all touchpoints and place your resources where your clients operate - in your front-end applications.

Loyalty blocks

Use elastic loyalty solution modules to introduce rich engagement mechanics

Ease of integration

Introduce loyalty program capabilities to your existing stack with well-designed responsibilities

Open Loyalty has a headless, event-driven core that makes it easy to integrate with your existing ecosystem. This is thanks to the robust API, webhooks, and access to queues. Use two-way communication between various systems to enable engagement and interactions.

Read more about Open Loyalty technology.

Continuous upgrades

Forget about painful upgrades, and always use the most up-to-date loyalty software

Thanks to headless, microservices-ready architecture, you don’t have to worry about troublesome updates or migrations every year.  Stay one step ahead of the market by always using the newest loyalty technology.We built Open Loyalty in association with top loyalty professionals.

Book a demo and see what’s new.

Loyalty Insider

Learn and grow your business with insights from the best loyalty professionals

Details about our customers can be found in the case studies

Case study

ALDO implements a global loyalty program based on Open Loyalty

Fully omnichannel loyalty solution that went live in the US, UK, and Canada in 3 months.

Future of the customers relationships with brands, loyalty members, loyalty programs, and rewards program in the eyes of loyalty professional


Customer Loyalty Program Trends 2021/2022 report

Key challenges, plans, and investments of Loyalty Professionals in 2021, 2022 and beyond.

How rewards program works in the fuel retail industry


Loyalty in fuel retail - what makes a fuel rewards program successful?

An interview with Paweł Dziadkowiec, former BP Loyalty Manager.