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Gamification type
Tiers
Rewards
"The goal was to engage customers with an application that helps them improve their quality of living by accessing exclusive incentives in all areas of shopping, beauty, cuisine, and tourism." — Terry Pham, Head of Delivery, ITC Group
A tiered loyalty program based on card type, with rewards across beauty, entertainment, hotel, education and travel, accessible via web portal and native iOS/Android apps, launched on 25 April 2019.
The application serves over 800,000 customers daily and handles over 60,000 transactions every single day.
"The goal was to engage customers with an application that helps them improve their quality of living by accessing exclusive incentives in all areas of shopping, beauty, cuisine, and tourism." — Terry Pham, Head of Delivery, ITC Group
A tiered loyalty program based on card type, with rewards across beauty, entertainment, hotel, education and travel, accessible via web portal and native iOS/Android apps, launched on 25 April 2019.
The application serves over 800,000 customers daily and handles over 60,000 transactions every single day.
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