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Clients
British American Tobacco

How BAT scaled a gamified B2B loyalty program across multiple markets

3,500+

Retail partners

4

Markets live

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Get access to the complete program details, implementation insights, full results breakdown and lessons learned.

Region

Global

Size

Industry

CPG

Gamification type

Gamification

Table of contents
Heading 2

Project summary

Open Loyalty has been powering BAT's B2B loyalty program for retailers since 2025. The first program launched in France in March 2025, then rolled out to Greece, Denmark, and Italy.

The results

  • Gamified B2B loyalty program rolled out across four markets: France, Greece, Denmark, and Italy
  • Over 3,500 retail partners now participating
Image caption
Key results
3,500+
Retail partners now participating in BAT's B2B loyalty program across France, Greece, Denmark, and Italy.
4
Number of markets where the gamified B2B program has launched so far.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents
Heading 2

Project summary

Open Loyalty has been powering BAT's B2B loyalty program for retailers since 2025. The first program launched in France in March 2025, then rolled out to Greece, Denmark, and Italy.

The results

  • Gamified B2B loyalty program rolled out across four markets: France, Greece, Denmark, and Italy
  • Over 3,500 retail partners now participating
Image caption
Key results
3,500+
Retail partners now participating in BAT's B2B loyalty program across France, Greece, Denmark, and Italy.
4
Number of markets where the gamified B2B program has launched so far.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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