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dacadoo

How dacadoo achieved 7x higher user retention with gamified health engagement

7x

User retention

62%

Product usage

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Get access to the complete program details, implementation insights, full results breakdown and lessons learned.

Table of contents

Project summary

Who uses dacadoo?

  • Life insurers — to improve member engagement, promote healthier lifestyles, and support customer retention
  • Health insurers — to reduce healthcare cost, increase preventive health participation, and strengthen member relationships
  • Bancassurance providers — to create super-personalized experiences and drive cross-selling
  • Retailers and pharmacy chains — to influence and engage customers through health and wellbeing initiatives

Loyalty and gamification features implemented

  • Event-triggered campaigns
  • Achievement-triggered campaigns
  • Segments
  • Tiers
  • Wallets

Business outcomes achieved

  • Up to 7x higher user retention after 30 days
  • An average 62% increase in monthly active users
  • 71% engagement from monthly users
  • Increased participation in health and wellbeing programs
  • Better opportunities for cross-selling and upselling insurance and financial products through ongoing engagement

The challenge

Building tools to increase user engagement

"It's difficult to motivate healthy people to use a health and wellness solution regularly. In order to succeed, you need a good coverage of engagement functionalities like gamification, lifestyle coaching, content, social features, analytics as well as economic incentives." — Manuel Heuer, Chief Operating Officer at dacadoo

Providing multiple event-triggered campaigns

"The main product-related challenge was creating and maintaining campaigns tailored to the specific needs of our clients. Our previous system was not flexible enough... With Open Loyalty we can create user engagement campaigns much easier and fulfill the requirements of our clients with less restrictions." — Jonas Minke, Head of Product at dacadoo

The solution

Open Loyalty is an API-first loyalty engine offering points, tiers, rewards, referrals, wallets, badges, coupons, and achievements that can be implemented into existing products faster than building from scratch.

"We use goals, challenges, and event-triggered achievements... The loyalty engine makes it much easier for us to configure and customize the engagement mechanics." — Jonas Minke

The Digital Health Engagement Platform (DHEP)

DHEP combines AI, lifestyle coaching, behavioral science, and gamification to drive healthier lifestyle habits, supporting insurers (improving member engagement between renewal cycles, supporting preventive health) and retailers/pharmacy chains (personalized health and wellbeing experiences).

Connect and Track

Users track over 120 activities and lifestyle factors, including sleep, nutrition, and exercise, via their preferred devices and apps.

Health Score

The dacadoo Health Score is a dynamic, science-backed score between 0–1,000 built from complex health data, combined with coaching and gamification.

Goals, Social Activities, Rewards, Gamification

Users set health and lifestyle goals, connect with friends for motivation, earn points for healthy behavior redeemable in a rewards shop (e.g. insurance premium discounts), and engage with team/individual challenges and 200+ achievements.

Tips from the experts

"Usually, users need to collect a lot of points to earn a substantial reward. This takes time. But you can start engaging members fast with a raffle." — Jonas Minke
"There are different models of economic incentives... gain-framed incentives, loss-framed incentives, trigger-based rewards like raffles and discounts. Test different models and see which engagement mechanics work best for your business." — Manuel Heuer

The role of the loyalty engine

Open Loyalty provides event-triggered campaigns, achievement-triggered campaigns, segments, tiers, and wallets via modular REST APIs, a microservices-ready architecture, and a highly scalable cloud platform.

"We like the configurability of Open Loyalty and the number of achievement-based campaigns that allow people to collect points... With the use of the loyalty engine we gain features we've never had before." — Jonas Minke

Closing paragraph

dacadoo operates in 40 countries, providing digital health engagement experiences based on 400 million person-years of scientific data, and has submitted 190 patents (102+ granted across nine patent families).

"We want to scale our products to more clients and their customers... Our goal is to help them live better for a longer period, and improve their lives overall." — Manuel Heuer
Image caption
Key results
7x
higher user retention after 30 days
62%
average increase in monthly active users
Test different models and see which engagement mechanics work best for your business.
Manuel Heuer
Chief Operating Officer at dacadoo
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents

Project summary

Who uses dacadoo?

  • Life insurers — to improve member engagement, promote healthier lifestyles, and support customer retention
  • Health insurers — to reduce healthcare cost, increase preventive health participation, and strengthen member relationships
  • Bancassurance providers — to create super-personalized experiences and drive cross-selling
  • Retailers and pharmacy chains — to influence and engage customers through health and wellbeing initiatives

Loyalty and gamification features implemented

  • Event-triggered campaigns
  • Achievement-triggered campaigns
  • Segments
  • Tiers
  • Wallets

Business outcomes achieved

  • Up to 7x higher user retention after 30 days
  • An average 62% increase in monthly active users
  • 71% engagement from monthly users
  • Increased participation in health and wellbeing programs
  • Better opportunities for cross-selling and upselling insurance and financial products through ongoing engagement

The challenge

Building tools to increase user engagement

"It's difficult to motivate healthy people to use a health and wellness solution regularly. In order to succeed, you need a good coverage of engagement functionalities like gamification, lifestyle coaching, content, social features, analytics as well as economic incentives." — Manuel Heuer, Chief Operating Officer at dacadoo

Providing multiple event-triggered campaigns

"The main product-related challenge was creating and maintaining campaigns tailored to the specific needs of our clients. Our previous system was not flexible enough... With Open Loyalty we can create user engagement campaigns much easier and fulfill the requirements of our clients with less restrictions." — Jonas Minke, Head of Product at dacadoo

The solution

Open Loyalty is an API-first loyalty engine offering points, tiers, rewards, referrals, wallets, badges, coupons, and achievements that can be implemented into existing products faster than building from scratch.

"We use goals, challenges, and event-triggered achievements... The loyalty engine makes it much easier for us to configure and customize the engagement mechanics." — Jonas Minke

The Digital Health Engagement Platform (DHEP)

DHEP combines AI, lifestyle coaching, behavioral science, and gamification to drive healthier lifestyle habits, supporting insurers (improving member engagement between renewal cycles, supporting preventive health) and retailers/pharmacy chains (personalized health and wellbeing experiences).

Connect and Track

Users track over 120 activities and lifestyle factors, including sleep, nutrition, and exercise, via their preferred devices and apps.

Health Score

The dacadoo Health Score is a dynamic, science-backed score between 0–1,000 built from complex health data, combined with coaching and gamification.

Goals, Social Activities, Rewards, Gamification

Users set health and lifestyle goals, connect with friends for motivation, earn points for healthy behavior redeemable in a rewards shop (e.g. insurance premium discounts), and engage with team/individual challenges and 200+ achievements.

Tips from the experts

"Usually, users need to collect a lot of points to earn a substantial reward. This takes time. But you can start engaging members fast with a raffle." — Jonas Minke
"There are different models of economic incentives... gain-framed incentives, loss-framed incentives, trigger-based rewards like raffles and discounts. Test different models and see which engagement mechanics work best for your business." — Manuel Heuer

The role of the loyalty engine

Open Loyalty provides event-triggered campaigns, achievement-triggered campaigns, segments, tiers, and wallets via modular REST APIs, a microservices-ready architecture, and a highly scalable cloud platform.

"We like the configurability of Open Loyalty and the number of achievement-based campaigns that allow people to collect points... With the use of the loyalty engine we gain features we've never had before." — Jonas Minke

Closing paragraph

dacadoo operates in 40 countries, providing digital health engagement experiences based on 400 million person-years of scientific data, and has submitted 190 patents (102+ granted across nine patent families).

"We want to scale our products to more clients and their customers... Our goal is to help them live better for a longer period, and improve their lives overall." — Manuel Heuer
Image caption
Key results
7x
higher user retention after 30 days
62%
average increase in monthly active users
Test different models and see which engagement mechanics work best for your business.
Manuel Heuer
Chief Operating Officer at dacadoo
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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