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Dietly

How Dietly increased customer lifetime value 3.6x with points

3.6x

Customer lifetime value

+50%

Transaction frequency

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Get access to the complete program details, implementation insights, full results breakdown and lessons learned.

Region

Poland

Size

Industry

Food

Gamification type

Points

Coupons

Rewards

Table of contents
Heading 2

Project summary

Dietly.pl built a loyalty program, Punkty Dietly, to strengthen users' relationship with the Dietly platform as a whole.

"The program's goal is to build loyalty among users towards the Dietly brand." — Piotr Jakubek, Product Manager at Dietly

Key results

  • Users who made at least one transaction have 3.6x higher Customer Lifetime Value (CLV) than non-participants
  • Loyalty program members make 5.7 transactions annually on average, versus 3.8 for non-members
  • Redemption rate grew from 2% (MVP) to approximately 18%

The solution

Dietly rewards diverse activities (reviews, comments, ratings, profile completion), with points redeemable as discount coupons (20-100 zł) usable at any catering service on the platform.

"Feeding Open Loyalty with data and preparing a front-end for the user, even a very basic one, is, let's say, one sprint, and we are able to be in production." — Piotr Jakubek
Image caption
Key results
3.6x
Higher Customer Lifetime Value (CLV) for users who made at least one transaction within the loyalty program compared to non-participants.
+50%
Average annual transactions for loyalty program members (5.7) versus non-member customers (3.8).
I would recommend Open Loyalty for three reasons: time to market, scalability, and support.
Piotr Jakubek
Product Manager, Dietly
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents
Heading 2

Project summary

Dietly.pl built a loyalty program, Punkty Dietly, to strengthen users' relationship with the Dietly platform as a whole.

"The program's goal is to build loyalty among users towards the Dietly brand." — Piotr Jakubek, Product Manager at Dietly

Key results

  • Users who made at least one transaction have 3.6x higher Customer Lifetime Value (CLV) than non-participants
  • Loyalty program members make 5.7 transactions annually on average, versus 3.8 for non-members
  • Redemption rate grew from 2% (MVP) to approximately 18%

The solution

Dietly rewards diverse activities (reviews, comments, ratings, profile completion), with points redeemable as discount coupons (20-100 zł) usable at any catering service on the platform.

"Feeding Open Loyalty with data and preparing a front-end for the user, even a very basic one, is, let's say, one sprint, and we are able to be in production." — Piotr Jakubek
Image caption
Key results
3.6x
Higher Customer Lifetime Value (CLV) for users who made at least one transaction within the loyalty program compared to non-participants.
+50%
Average annual transactions for loyalty program members (5.7) versus non-member customers (3.8).
I would recommend Open Loyalty for three reasons: time to market, scalability, and support.
Piotr Jakubek
Product Manager, Dietly
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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