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ECKware

How ECKware built an omnichannel coalition loyalty program

25 merchants

Coalition merchants

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Get access to the complete program details, implementation insights, full results breakdown and lessons learned.

Table of contents

Project Summary

Siedlerkarte is a loyalty and bonus card exclusively for everyone who works and lives in Werksviertel-Mitte. It's not revenue driven — the goal is rewarding experiences and community belonging.

"Open Loyalty offers a wide range of possibilities we can use to bring our ideas to life." — Daniel Fischer, Head of IT Project Management at ECKware GmbH

Key Results

  • Omnichannel loyalty program via physical card and mobile app
  • Closed-loop coalition program with 25 merchants

What settlers can do

Pay, collect Dumplings (the loyalty currency), charge digitally, open doors, book rooms, get vouchers. Open Loyalty provides three member wallets: meal vouchers, credit card wallet, and Dumplings.

Image caption
Key results
25 merchants
The Siedlerkarte program operates as a closed-loop coalition loyalty program spanning 25 merchants in Munich's Werksviertel-Mitte district.
Open Loyalty offers a wide range of possibilities we can use to bring our ideas to life.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents

Project Summary

Siedlerkarte is a loyalty and bonus card exclusively for everyone who works and lives in Werksviertel-Mitte. It's not revenue driven — the goal is rewarding experiences and community belonging.

"Open Loyalty offers a wide range of possibilities we can use to bring our ideas to life." — Daniel Fischer, Head of IT Project Management at ECKware GmbH

Key Results

  • Omnichannel loyalty program via physical card and mobile app
  • Closed-loop coalition program with 25 merchants

What settlers can do

Pay, collect Dumplings (the loyalty currency), charge digitally, open doors, book rooms, get vouchers. Open Loyalty provides three member wallets: meal vouchers, credit card wallet, and Dumplings.

Image caption
Key results
25 merchants
The Siedlerkarte program operates as a closed-loop coalition loyalty program spanning 25 merchants in Munich's Werksviertel-Mitte district.
Open Loyalty offers a wide range of possibilities we can use to bring our ideas to life.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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