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Gamification type
Gamification
Rewards
"Traditionally, life insurance has been sold by leveraging the underlying fear of death...our approach flips the script." — Rohail Khan, Deputy Manager, Well-Being Segment at EFU Life
In May 2024, EFU Life rolled out WIN internally, reaching over 10,000 employees. One in every four employees is now insured with a WIN policy.
"That was one of our key objectives—to test the program within a closed group before a full public rollout." — Dr. Ammara Moazzum, Head of Well-Being Segment
"We initially assumed the app would be most appealing to younger users under 30. However...the majority of clients choosing policies with wellness rewards are actually between 40 and 45 years old." — Moiz Ahmed Khan, Senior Manager, Well-Being Segment
"Traditionally, life insurance has been sold by leveraging the underlying fear of death...our approach flips the script." — Rohail Khan, Deputy Manager, Well-Being Segment at EFU Life
In May 2024, EFU Life rolled out WIN internally, reaching over 10,000 employees. One in every four employees is now insured with a WIN policy.
"That was one of our key objectives—to test the program within a closed group before a full public rollout." — Dr. Ammara Moazzum, Head of Well-Being Segment
"We initially assumed the app would be most appealing to younger users under 30. However...the majority of clients choosing policies with wellness rewards are actually between 40 and 45 years old." — Moiz Ahmed Khan, Senior Manager, Well-Being Segment
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