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Ekuep

How Ekuep achieved a 72% points redemption rate with a loyalty program

72.34%

Redemption rate

20.18%

Customers activated

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Region

Size

Industry

eCommerce

Food

Gamification type

Points

Coupons

Rewards

Gamification

Table of contents
Heading 2

Project Summary

Ekuep launched Rowad, an exclusive loyalty program to enhance the shopping experience on its e-commerce F&B platform.

"We collected feedback from returning customers who were anticipating a different experience than one-time customers. That was the trigger to launch the Rowad program." — Chadi Al Abbassy, Loyalty & Partnerships Manager at Raqtan Group

Key Results

  • 13.4% of users complete their business profile
  • 20.18% of users made a purchase within 6 months of profile completion
  • 72.34% of customers redeemed direct points
  • 21.04% of customers redeemed coupons
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers." — Chadi Al Abbassy
Image caption
Key results
72.34%
Percentage of Rowad loyalty program members who redeemed points directly on their next purchase on Ekuep.com.
20.18%
Percentage of users who made a purchase within 6 months of completing their business profile.
Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents
Heading 2

Project Summary

Ekuep launched Rowad, an exclusive loyalty program to enhance the shopping experience on its e-commerce F&B platform.

"We collected feedback from returning customers who were anticipating a different experience than one-time customers. That was the trigger to launch the Rowad program." — Chadi Al Abbassy, Loyalty & Partnerships Manager at Raqtan Group

Key Results

  • 13.4% of users complete their business profile
  • 20.18% of users made a purchase within 6 months of profile completion
  • 72.34% of customers redeemed direct points
  • 21.04% of customers redeemed coupons
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers." — Chadi Al Abbassy
Image caption
Key results
72.34%
Percentage of Rowad loyalty program members who redeemed points directly on their next purchase on Ekuep.com.
20.18%
Percentage of users who made a purchase within 6 months of completing their business profile.
Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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