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Gamification type
Points
Tiers
Referral
Rewards
In April 2023, EQUIVA began its digital transformation by replacing a paper sticker-point loyalty card with a mobile app.
"The open API-first approach supported by the Open Loyalty model helped us to transform extremely fast. In less than four months, we switched from a paper card...to an app that works omnichannel." — Fritze von Berswordt, Managing Director, EQUIVA GmbH
For every euro spent, members earn two Hearts, progressing through three tiers: Friend, Best Friend, and Soulmate, unlocking up to 10% discount.
"We wanted to create an emotional relationship with all our customers. We decided to move from competition-like tiers...and instead refer to our customers as friends, best friends, and ultimately soulmates." — Fritze von Berswordt
In April 2023, EQUIVA began its digital transformation by replacing a paper sticker-point loyalty card with a mobile app.
"The open API-first approach supported by the Open Loyalty model helped us to transform extremely fast. In less than four months, we switched from a paper card...to an app that works omnichannel." — Fritze von Berswordt, Managing Director, EQUIVA GmbH
For every euro spent, members earn two Hearts, progressing through three tiers: Friend, Best Friend, and Soulmate, unlocking up to 10% discount.
"We wanted to create an emotional relationship with all our customers. We decided to move from competition-like tiers...and instead refer to our customers as friends, best friends, and ultimately soulmates." — Fritze von Berswordt
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