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Gamification type
Code scanning
Rewards
eKoin, by Heineken Viet Nam, helps build direct, long-term relationships with beer fans. Consumers scan a QR code at offline activations, then experience an omnichannel journey via app, e-wallet, SMS/Zalo, and in-outlet prompts.
Open Loyalty extended its engine to trigger campaigns the moment customers scan the QR code, with an API-first architecture giving a short time-to-market.
eKoin, by Heineken Viet Nam, helps build direct, long-term relationships with beer fans. Consumers scan a QR code at offline activations, then experience an omnichannel journey via app, e-wallet, SMS/Zalo, and in-outlet prompts.
Open Loyalty extended its engine to trigger campaigns the moment customers scan the QR code, with an API-first architecture giving a short time-to-market.
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