Logo of European Union
New
Product Catalog: Reward members who buy specific products or bundles
Learn more
Clients
limango

How limango tripled purchase frequency and boosted AOV with gamified loyalty

3x

Transaction frequency

41%

AOV

Unlock full case study

Get access to the complete program details, implementation insights, full results breakdown and lessons learned.

Region

Germany

Size

Multi-country enterprise

Industry

eCommerce

Retail

Gamification type

Points

Tiers

Gamification

Challenges

Referral

Rewards

Table of contents
Heading 2

Project summary

"The family Star program is the umbrella of all of our different services. We use it to communicate with our customers and engage them with the limango platform." — Verena Pflug, Business Owner, limango GmbH

Relevant trend: Gamification

family Star program members accumulate family points by completing transaction- and interaction-based challenges, such as checking offers regularly for a set number of days or adding favorite brands to a wishlist. Collected points allow members to progress through different levels and unlock more exclusive benefits.

The challenges

Becoming the top shopping platform for families

"Our objective is to be the number one platform for family shopping. We want to achieve this through a shopping experience so that using the platform feels like playing." — Verena Pflug

Driving purchase frequency, visit frequency, and average order value (AOV)

The main business goals for the family Star program are purchase frequency, visit frequency, and AOV. The limango team designs challenges that incentivize customers to collect and redeem points at their next purchase.

Image caption
Key results
3x
increase in purchase frequency — from 2.5 purchases per 3-month period in 2023 to 7.8 in the same period in 2024
41%
increase in average order value (AOV) for active customers completing a dedicated challenge — from €66 to €93
"The family Star program is the umbrella of all of our different services. We use it to communicate with our customers and engage them with the limango platform."
Verena Pflug
Business Owner, limango GmbH

Key results

Loyalty and gamification features implemented

  • Challenges: transaction-based (e.g. first order) and interaction-based (e.g. app download, push notifications)
  • Points: 100 family points = €1 worth of family credit for next purchases
  • Referrals: referred friends get a €15 welcome voucher; the referring member gets a €10 voucher after the friend's first purchase
  • Tiers: members reach different levels after collecting a points threshold and receive vouchers
  • Wallets: family credit and gift cards
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents
Heading 2

Project summary

"The family Star program is the umbrella of all of our different services. We use it to communicate with our customers and engage them with the limango platform." — Verena Pflug, Business Owner, limango GmbH

Relevant trend: Gamification

family Star program members accumulate family points by completing transaction- and interaction-based challenges, such as checking offers regularly for a set number of days or adding favorite brands to a wishlist. Collected points allow members to progress through different levels and unlock more exclusive benefits.

The challenges

Becoming the top shopping platform for families

"Our objective is to be the number one platform for family shopping. We want to achieve this through a shopping experience so that using the platform feels like playing." — Verena Pflug

Driving purchase frequency, visit frequency, and average order value (AOV)

The main business goals for the family Star program are purchase frequency, visit frequency, and AOV. The limango team designs challenges that incentivize customers to collect and redeem points at their next purchase.

Image caption
Key results
3x
increase in purchase frequency — from 2.5 purchases per 3-month period in 2023 to 7.8 in the same period in 2024
41%
increase in average order value (AOV) for active customers completing a dedicated challenge — from €66 to €93
"The family Star program is the umbrella of all of our different services. We use it to communicate with our customers and engage them with the limango platform."
Verena Pflug
Business Owner, limango GmbH

Key results

Loyalty and gamification features implemented

  • Challenges: transaction-based (e.g. first order) and interaction-based (e.g. app download, push notifications)
  • Points: 100 family points = €1 worth of family credit for next purchases
  • Referrals: referred friends get a €15 welcome voucher; the referring member gets a €10 voucher after the friend's first purchase
  • Tiers: members reach different levels after collecting a points threshold and receive vouchers
  • Wallets: family credit and gift cards
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Have a similar success
story in mind?

Let's create a loyalty program that drives the same results for your business.
Talk to our experts to see how it works.

Book a personalized demoExplore our platform