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How MSI centralized D2C loyalty across 10 countries in 3 months

10

Markets live

3 months

Time to go-live

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Table of contents

Project summary

"We migrated to use Open Loyalty because it provides the business and technical flexibility needed by an enterprise-sized company like ours." — Karen Shen, MSI

The solution

Members earn points redeemable for rewards, unlocking Bronze, Silver, Gold and Platinum tiers. Points expire yearly, and a referral program is a key acquisition channel.

Results

The loyalty program was built in just three months on a fully customizable, multi-tenant, headless and API-driven infrastructure.

"The MSI Reward program allowed us to create a direct channel of communication with the end customers." — Karen Shen
Image caption
Key results
10
Number of key countries where the centralized MSI Rewards application operates on a single, multi-tenant Open Loyalty instance.
3 months
Time it took MSI to migrate from its legacy loyalty system to the new Open Loyalty-based engine.
We migrated to use Open Loyalty because it provides the business and technical flexibility needed by an enterprise-sized company like ours.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents

Project summary

"We migrated to use Open Loyalty because it provides the business and technical flexibility needed by an enterprise-sized company like ours." — Karen Shen, MSI

The solution

Members earn points redeemable for rewards, unlocking Bronze, Silver, Gold and Platinum tiers. Points expire yearly, and a referral program is a key acquisition channel.

Results

The loyalty program was built in just three months on a fully customizable, multi-tenant, headless and API-driven infrastructure.

"The MSI Reward program allowed us to create a direct channel of communication with the end customers." — Karen Shen
Image caption
Key results
10
Number of key countries where the centralized MSI Rewards application operates on a single, multi-tenant Open Loyalty instance.
3 months
Time it took MSI to migrate from its legacy loyalty system to the new Open Loyalty-based engine.
We migrated to use Open Loyalty because it provides the business and technical flexibility needed by an enterprise-sized company like ours.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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