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Gamification type
Points
Tiers
Rewards
Prudential Vietnam introduced PRUrewards, an exclusive omnichannel loyalty program for VIP customers, built on the Open Loyalty framework and integrated into the existing PRUonline platform.
Only individual policyholders with an annual premium starting from 50 million VND qualify. Members earn 1 point per 100,000 VND of premium paid, across three membership tiers, redeemable via merchants like Lazada, CGV, and Grab. Points are valid for two years.
Prudential Vietnam introduced PRUrewards, an exclusive omnichannel loyalty program for VIP customers, built on the Open Loyalty framework and integrated into the existing PRUonline platform.
Only individual policyholders with an annual premium starting from 50 million VND qualify. Members earn 1 point per 100,000 VND of premium paid, across three membership tiers, redeemable via merchants like Lazada, CGV, and Grab. Points are valid for two years.
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