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Gamification type
Points
Tiers
Gamification
Challenges
Lottery
Q-dance is the leading harder styles event organization in the world, based in Amsterdam. At Defqon.1 2024, the most "dediqated" members were offered The Path — an exclusive mobile loyalty program in the Q-dance app, letting members earn experience points (XP), reach ranks, and personalize the app.
"Everything we do is about the tribe—the community." — Koen van Santen, Head of Digital at Q-dance
Built around Quests, Experience Points, Trophies & Badges, and three Ranks — Challenger, Warrior, and a Rank 3 specialization (Berserker, Shaman, or Guardian).
"A loyalty program can influence everything. It's basically glue...these XP points are like an overarching currency." — Koen van Santen
"Don't do the full roll-out right away. Start with the premium group who is most engaged and most vocal." — Tim Corporaal, Loyalty Project Manager at Q-dance
Q-dance is the leading harder styles event organization in the world, based in Amsterdam. At Defqon.1 2024, the most "dediqated" members were offered The Path — an exclusive mobile loyalty program in the Q-dance app, letting members earn experience points (XP), reach ranks, and personalize the app.
"Everything we do is about the tribe—the community." — Koen van Santen, Head of Digital at Q-dance
Built around Quests, Experience Points, Trophies & Badges, and three Ranks — Challenger, Warrior, and a Rank 3 specialization (Berserker, Shaman, or Guardian).
"A loyalty program can influence everything. It's basically glue...these XP points are like an overarching currency." — Koen van Santen
"Don't do the full roll-out right away. Start with the premium group who is most engaged and most vocal." — Tim Corporaal, Loyalty Project Manager at Q-dance
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