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Gamification type
Tiers
Rewards
"We have to talk to fans from California all the way to Maine. And for us, loyalty is the one way that we were able to approach this gap." — Nicole Kusi, Director of Product at U.S. Soccer
U.S. Soccer used loyalty engagement data to identify and target the most engaged fans in Nashville for ticket sales, selling out a previously underperforming stadium.
"We used Open Loyalty to figure out who our most engaged fans are...we only targeted those folks for ticket sales and we actually sold out the stadium." — Nicole Kusi
The program has free and paid tiers with presale tickets, rewards, and exclusive merchandise as benefits.
"We have to talk to fans from California all the way to Maine. And for us, loyalty is the one way that we were able to approach this gap." — Nicole Kusi, Director of Product at U.S. Soccer
U.S. Soccer used loyalty engagement data to identify and target the most engaged fans in Nashville for ticket sales, selling out a previously underperforming stadium.
"We used Open Loyalty to figure out who our most engaged fans are...we only targeted those folks for ticket sales and we actually sold out the stadium." — Nicole Kusi
The program has free and paid tiers with presale tickets, rewards, and exclusive merchandise as benefits.
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