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Ugami

How Ugami built the #1 gamified debit card for gamers

#1

App Store gamer debit card

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Get access to the complete program details, implementation insights, full results breakdown and lessons learned.

Region

United States

Size

Industry

Finance

Gamification type

Points

Rewards

Spin the Wheel

Table of contents
Heading 2

Project summary

"Our mission is to create a safe and secure banking product where gamers can manage their finances and have fun at the same time." — Hector Hulian, Founder & CEO of Ugami

Key results

  • First debit card for gamers in the US, per App Store downloads
  • 265,000 gamers on the waitlist at launch (June 2022)

The solution: Ugipoints

Every debit card transaction and app action earns Ugipoints, redeemable in the Ugami Store for games, gaming systems, GPUs, gift cards, and crypto vouchers. Users can boost accounts to earn 4x points and spin a daily wheel for bonus prizes.

Image caption
Key results
#1
Ugami reached the milestone of being the #1 debit card for gamers in the US, based on App Store downloads.
Our mission is to create a safe and secure banking product where gamers can manage their finances and have fun at the same time.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents
Heading 2

Project summary

"Our mission is to create a safe and secure banking product where gamers can manage their finances and have fun at the same time." — Hector Hulian, Founder & CEO of Ugami

Key results

  • First debit card for gamers in the US, per App Store downloads
  • 265,000 gamers on the waitlist at launch (June 2022)

The solution: Ugipoints

Every debit card transaction and app action earns Ugipoints, redeemable in the Ugami Store for games, gaming systems, GPUs, gift cards, and crypto vouchers. Users can boost accounts to earn 4x points and spin a daily wheel for bonus prizes.

Image caption
Key results
#1
Ugami reached the milestone of being the #1 debit card for gamers in the US, based on App Store downloads.
Our mission is to create a safe and secure banking product where gamers can manage their finances and have fun at the same time.
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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