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How Yoyo extended its rewards platform with voucher management

+75%

Customer acquisition

+26%

AOV

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Table of contents

Project summary

Yoyo and Open Loyalty joined forces to provide an on-premise loyalty solution for one of the biggest banks in Africa, extending Yoyo's rewards module with advanced voucher management.

"It didn't take long for our architectural team to find out Open Loyalty has all the necessary capabilities...going further with Open Loyalty is a much more time and cost-effective choice." — Mark Penwarden, Product Owner at Yoyo

Results

Yoyo delivered a white-label voucher management module with a secure, fast on-premise implementation on the bank's internal infrastructure. Across Yoyo's overall client base: 75% increase in first-time visitors, 26% increase in average basket size.

Image caption
Key results
+75%
Increase in first-time visitors achieved across Yoyo's overall client base (company-wide statistic, not project-specific).
+26%
Increase in average basket size achieved across Yoyo's overall client base (company-wide statistic, not project-specific).
From that point, it was a no-brainer that going further with Open Loyalty is a much more time and cost-effective choice.
Mark Penwarden
Product Owner, Yoyo
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
Table of contents

Project summary

Yoyo and Open Loyalty joined forces to provide an on-premise loyalty solution for one of the biggest banks in Africa, extending Yoyo's rewards module with advanced voucher management.

"It didn't take long for our architectural team to find out Open Loyalty has all the necessary capabilities...going further with Open Loyalty is a much more time and cost-effective choice." — Mark Penwarden, Product Owner at Yoyo

Results

Yoyo delivered a white-label voucher management module with a secure, fast on-premise implementation on the bank's internal infrastructure. Across Yoyo's overall client base: 75% increase in first-time visitors, 26% increase in average basket size.

Image caption
Key results
+75%
Increase in first-time visitors achieved across Yoyo's overall client base (company-wide statistic, not project-specific).
+26%
Increase in average basket size achieved across Yoyo's overall client base (company-wide statistic, not project-specific).
From that point, it was a no-brainer that going further with Open Loyalty is a much more time and cost-effective choice.
Mark Penwarden
Product Owner, Yoyo
Unlock full case study
Get access to the complete program details, implementationinsights, full results breakdown and lessons leamed.
Read full case study
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