Customer Loyalty Program Software
Customizable. Scalable. Open Source.
Open Loyalty is loyalty technology for developing dedicated loyalty program applications, prepared for large-scale projects, proven by partners.
Why choose our loyalty system?
Watch our video product tour or book a demo.
Loyalty Technology
A Technological stack for all kinds of loyalty applications.
Created by developers for developers.
Great tech stack
In Open Loyalty, we use Symfony, Elasticsearch, Angularjs and other proven technologies, the source code is 100% open
High quality of code
We care about the technology, in our product you will find Hexagonal Architecture, CQRS, DDD, Event Sourcing or AMQP
Good scalability
We are prepared for large-scale projects, our technology supports Docker, Kubernetes and various scalability mechanics
Good documentation
We care about the developer experience - take a look at our documentation, cookbook and user guide
Try the OS Edition on GitHub or read the tech details
Partners
Open Loyalty is supported by companies and experts from around the globe.
Our partners will help you with strategy, design, implementation, and customizations.
Full access to the source code
Self-hosted
Customers limit
Admin Cockpit, POS Cockpit
Client Cockpit
High performance
Scalability
Whitelabel
Producer's support
Regular updates
Cockpits
Define how much points can be earned based on details from the transaction. Use simple or advanced rules.
Refer a friend
Build rules for getting points with referring a friend. Reward customers for registration, first order or every transaction
Reward behaviour
Give points for a specific interactions like registration, check-in, social activities, scanning QR code or any other event.
Insights
Features
Do you want to become an official partner? Ask for our Partnership Program
Open Loyalty is available in two editions, both open sourced and self-hosted
For commercial projects, we recommend using the Enterprise Edition
Editions
Scalable solution
Thanks to a good technological stack and well thought out system architecture, Open Loyalty can handle loyalty programs of any size, even on a massive scale with a high frequency of loyalty interactions
Full data ownership
With Open Loyalty, you have full control over the source code and data stored in the loyalty program, you have true data ownership
Easy integration
Thanks to a headless architecture and robust API you can slot Open Loyalty into any IT infrastructure and work on the loyalty program without making changes in multiple systems
Companies who use our loyalty platform
ALDO Crew, an international loyalty program for fashion enthusiasts
Retail loyalty program launched in the US, Canada and the UK
Fast to market
Thanks to ready-to-use loyalty features and an open architecture, your loyalty solution can be delivered much faster
Developer friendly
Clear documentation, proven development patterns, and modern tech-stack provide a great developer experience and make it easier to deliver a made-to-measure loyalty solution
100% customizable
With full access to the source code, you can use Open Loyalty as a framework, easily change anything and add your own unique customizations
Set rules for earning points
Use transactional Earning rules to define how many points can be earned based on details from the transaction. Combine rules with time, segment, location and more. Work with predefined rules or add a custom one that suits your loyalty strategy.
Reward customers with behavioral Earning rules, based on what the customer did. Nudge customers to perform specific actions like referring a new customer, joining a newsletter, making the first purchase and much more. Give points for any custom event you want.
Define an unlimited number of Earning rules. Create various tactics to engage members. Compose a simple or complex matrix of rules. Allow your customers to earn points or get loyalty rewards.
Earning rules
Our technology is used to power advanced loyalty programs
from all around the world
What are the key loyalty features of the solution?
Use the true power of omnichannel data of your customers
See one consistent loyalty profile with a single view of the customer. Match online and offline data under one profile. Use mobile phone, email, loyalty card number or any other identifier to connect data from multiple sources.
Segment customers based on their purchase history, profile qualities or custom events that represent customer behavior. Use static or dynamic segmentation in targeting your loyalty campaigns.
Use omnichannel tracking. Use data from any kind of transaction — eCommerce and retail stores. Merge purchase operations from one or multiple merchants or brands.
Customer Management
Use Levels and Tiers to engage your customers
See one consistent loyalty profile with a single view of the customer. Match online and offline data under one profile. Use mobile phone, email, loyalty card number or any other identifier to connect data from multiple sources.
Segment customers based on their purchase history, profile qualities or custom events that represent customer behavior. Use static or dynamic segmentation in targeting your loyalty campaigns.
Use omnichannel tracking. Use data from any kind of transaction — eCommerce and retail stores. Merge purchase operations from one or multiple merchants or brands.
Levels and tiers
Manage rewards, promotions codes and benefits
Define and manage various types of rewards like: discount coupons, value codes, physical rewards, special offers or cashback. Set limitations suitable for your campaign e.g. a coupon can be used only once per customer.
Reward campaigns
With advanced reward targeting, you can configure who will be able to see and redeem the reward, and when. Benefits can be assigned to customers in a specific Level, Segment or POS.
Rewards available under Reward campaigns can be purchased with points or redeemed instantly when specific conditions are met. You can set different redeeming rules for different Segments or Levels.
Manage multi-tenant loyalty programs with many merchants
Use multi-tenancy loyalty features to define and manage reward programs for multiple stores or brands.
Use the data for omnichannel segmentation. Collect and process transactions from online and offline points of sales. Any interaction can be matched with a customer’s profile..
Introduce various user roles in the loyalty software. Define rights for browsing, modifying or adding data to the loyalty program.
POS and Merchant
Improve your Loyalty Strategy with
our insights and reports
PRUrewards, an omnichannel loyalty program for VIP customers
Loyalty program introduced by Prudential Vietnam, the leading Asian insurance provider
ScanTrust’s loyalty program module in a blockchain solution
Open Loyalty powers Customer Engagement module used by global brands and producers
Report
TOP 100 Loyalty Programs
benchmark report
Loyalty strategies and mechanics that work for leading brands
Technical case study
Massive-scale loyalty program with AWS and Open Loyalty
Loyalty program introduced by Prudential Vietnam, the leading Asian insurance provider
Case study
Omnichannel loyalty program for
Top Asian private bank
Banking loyalty program with over 60,000 transactions and 800,000 customers daily
"(...) we have concluded that Open Loyalty is the best technology for developing dedicated loyalty applications. The most important benefits for us included excellent quality of the technology, fast time to market thanks to ready-to-use components and robust set of loyalty features available out-of-the-box."
Ken Law
MotherApp
"At ScanTrust, we decided to use Open Loyalty because of an Open Source architecture, a rich set of loyalty features available out of the box, great technical, and development support in our projects."
Nathan Anderson
CEO, Scan Trust
"We recommend Open Loyalty as a good technological base for building custom and complex loyalty applications. Providing reliable technical support and great expertise in the development process, Open Loyalty's Team is a trustworthy technology partner for the project."
Vo Thi Hai Yen
CEO, ITC Group