🧪 Open Loyalty AI Labs: From challenge to prototype in weeks

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Recognized by Gartner and Deloitte

4.8/5

Gamified Loyalty Engine behind 100+ enterprise brands

Name: Open Loyalty
Brand: Open Loyalty
Availability: InStock
Rating: 4.8 (15 reviews)

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$4B+

Revenue generated for brands

400+

Loyalty programs launched

19,700

Loyalty campaigns

30

Countries covered

1B

Loyalty events per month

Proven outcomes

Your partner behind growing your strategic KPIs

eCommerce

purchase frequency

+41%

Avg. order value

"I would recommend Open Loyalty for three reasons: platform flexibility, continuous improvement, team quality."

Verena Pflug

Business Owner

Omnichannel Retail

"The open API-first approach helped us transform extremely fast. In less than four months, we switched from paper cards to an app."

Fritze von Berswordt

Managing Director

Insurance

30-day retention

+62%

Monthly active users

"Our previous system lacked flexibility; Open Loyalty enables easier campaign creation with fewer restrictions."

Jonas Minke

Head of Product

Sports

"We've seen 52% more resold tickets and about 11% higher match attendance in our season ticket."

Thomas Rypens

Innovation Director

Global Retail

3 countries

Live in 3 months

"I appreciate Open Loyalty's willingness to continue collaborating with us to further develop the platform."

Sandra Martineau

Director of Loyalty & CRM

Industry focus

Prepared to boost your industry specific challenges

Omnichannel Retail

eCommerce

QSR

Football and Sport

Finance services

Insurance

CPG & D2C

Entertainment

Trusted by market leaders

Composable Loyalty Engine

Rich gamified and loyalty mechanics. One API-first engine.

Most platforms provde points and coupons. Open Loyalty gives you a full behavioral mechanics toolkit - composable via API, configurable without code

Loyalty Success Team

Expert-led, not just software-powered

Before Launch

Gamified Loyalty Tactics

Your expert maps behavioral loops to your specific KPIs. We design the program around your margin goals - not a generic template.

At Launch

Integration & Execution

Zero-friction API integration with your existing stack. EQUIVA went from paper cards to a live app in under 4 months.

After Launch

Outcome Optimization

Your loyalty partner monitors the P&L dashboard, runs A/B experiments, and intervenes on churn signals – continuously, QBRs focused on ROI, not ticket status.

Pizza Hut

KFC

Starbucks

Tim Hortons

Burger King

FreshDirect

Reckitt

L'Oréal

L'OCCITANE

Wealthfront

SoFi

gamified loyalty experts

Experienced in industries such retail, QSR, sport, insurance, finance, entertainment and more - matched to your needs.

Continental

Volkswagen

Deutsche Bahn

Deutsche Bank

Answear

Citibank

mBank

Visa

MasterCard

Talk to loyalty experts

Loyalty Success Team

Choose reliability and minimize risk with a proven vendor

Part of an international capital group

Part of OEX SA, a group of 15 companies with €220 million in revenue and €25 million in EBITDA generated in 2025.

Awarded by Google and Deloitte

Open Loyalty was awarded the #1 Tech Rocketship during the Fast 50 Central Europe gala.

Recognized by Gartner

Our loyalty professionals work with you to ensure the success of your loyalty project no matter the industry or challenge.

Sleep well with rock-solid security and scalability

ISO and GDPR compliance

Open Loyalty is certified with ISO 27001 and ISO 9001 and fully covers the requirements of GDPR

OWASP and CWE certifications

We are periodically tested against OWASP top 10 and CWE/SANS top 25 software errors by specialized partners

Global availability with AWS

By leveraging AWS infrastructure, we offer over 100 data centers worldwide and full instance data separation

Future-proof technology

Innovate with composable technology and AI

API-First Architecture

Connect Open Loyalty to your entire stack - without replacing any of it

Open Loyalty slots in as the dedicated loyalty logic engine. Your engineers connect via REST API. Your marketers control campaigns without writing code. Nothing in your current stack gets displaced.

Use the flexible API to connect Open Loyalty to your eCommerce platform, CRM, POS, CDP, and marketing automation tools. 120ms average response time, 1B+ events processed per month, and a 99.99% uptime SLA mean your program runs reliably at every touchpoint - checkout, in-app, in-store, and everywhere in between.

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