Customer Loyalty Program Software

Enterprise Edition

Ask for price

Unlimited

OS Edition

Check on GitHub

200 customers

Customizable. Scalable. Open Source.

Open Loyalty is loyalty technology for developing dedicated loyalty program applications, prepared for large-scale projects, proven by partners.

Why choose our loyalty system?

Watch our video product tour or book a demo.

Loyalty Technology

A Technological stack for all kinds of loyalty applications. 
Created by developers for developers.

Great tech stack

In Open Loyalty, we use Symfony, Elasticsearch, Angularjs and other proven technologies, the source code is 100% open

High quality of code

We care about the technology, in our product you will find Hexagonal Architecture, CQRS, DDD, Event Sourcing or AMQP

Good scalability

We are prepared for large-scale projects, our technology supports Docker, Kubernetes and various scalability mechanics

Good documentation

We care about the developer experience - take a look at our documentation, cookbook and user guide

Try the OS Edition on GitHub or read the tech details

Partners

Open Loyalty is supported by companies and experts from around the globe. 
Our partners will help you with strategy, design, implementation, and customizations.

i

Full access to the source code

Self-hosted

Customers limit

Admin Cockpit, POS Cockpit

Client Cockpit

High performance

Scalability

Whitelabel

Producer's support 

Regular updates

i

I agree that Open Loyalty (Divante Sp. z o.o.) may collect and process my data to answer my enquiries and provide me with product and service information. For details see our Privacy Policy

Cockpits

Define how much points can be earned based on details from the transaction. Use simple or advanced rules.


Refer a friend

Build rules for getting points with referring a friend. Reward customers for registration, first order or every transaction


Reward behaviour

Give points for a specific interactions like registration, check-in, social activities, scanning QR code or any other event.


Languages

German

Spanish

English

Do you want to become an official partner? Ask for our Partnership Program

Open Loyalty is available in two editions, both open sourced and self-hosted
For commercial projects, we recommend using the Enterprise Edition

Editions

Scalable solution

Thanks to a good technological stack and well thought out system architecture, Open Loyalty can handle loyalty programs of any size, even on a massive scale with a high frequency of loyalty interactions


Full data ownership

With Open Loyalty, you have full control over the source code and data stored in the loyalty program, you have true data ownership


Easy integration

Thanks to a headless architecture and robust API you can slot Open Loyalty into any IT infrastructure and work on the loyalty program without making changes in multiple systems

Advantages

Companies who use our loyalty platform

ALDO Crew, an international loyalty program for fashion enthusiasts

Retail loyalty program launched in the US, Canada and the UK

Fast to market

Thanks to ready-to-use loyalty features and an open architecture, your loyalty solution can be delivered much faster


Developer friendly

Clear documentation, proven development patterns, and modern tech-stack provide a great developer experience and make it easier to deliver a made-to-measure loyalty solution

100% customizable

With full access to the source code, you can use Open Loyalty as a framework, easily change anything and add your own unique customizations

Set rules for earning points

Use transactional Earning rules to define how many points can be earned based on details from the transaction. Combine rules with time, segment, location and more. Work with predefined rules or add a custom one that suits your loyalty strategy.

Reward customers with behavioral Earning rules, based on what the customer did. Nudge customers to perform specific actions like referring a new customer, joining a newsletter, making the first purchase and much more. Give points for any custom event you want.

Define an unlimited number of Earning rules. Create various tactics to engage members. Compose a simple or complex matrix of rules. Allow your customers to earn points or get loyalty rewards.

Earning rules

Our technology is used to power advanced loyalty programs 
from all around the world

What are the key loyalty features of the solution?

Features

Use the true power of omnichannel data of your customers

See one consistent loyalty profile with a single view of the customer. Match online and offline data under one profile. Use mobile phone, email, loyalty card number or any other identifier to connect data from multiple sources.

Segment customers based on their purchase history, profile qualities or custom events that represent customer behavior. Use static or dynamic segmentation in targeting your loyalty campaigns.

Use omnichannel tracking. Use data from any kind of transaction — eCommerce and retail stores. Merge purchase operations from one or multiple merchants or brands.

Customer Management

Use Levels and Tiers to engage your customers

See one consistent loyalty profile with a single view of the customer. Match online and offline data under one profile. Use mobile phone, email, loyalty card number or any other identifier to connect data from multiple sources.

Segment customers based on their purchase history, profile qualities or custom events that represent customer behavior. Use static or dynamic segmentation in targeting your loyalty campaigns.

Use omnichannel tracking. Use data from any kind of transaction — eCommerce and retail stores. Merge purchase operations from one or multiple merchants or brands.

Levels and tiers

Manage rewards, promotions codes and benefits

Define and manage various types of rewards like: discount coupons, value codes, physical rewards, special offers or cashback. Set limitations suitable for your campaign e.g. a coupon can be used only once per customer.

Reward campaigns

With advanced reward targeting, you can configure who will be able to see and redeem the reward, and when. Benefits can be assigned to customers in a specific Level, Segment or POS.

Rewards available under Reward campaigns can be purchased with points or redeemed instantly when specific conditions are met. You can set different redeeming rules for different Segments or Levels.

Manage multi-tenant loyalty programs with many merchants

Use multi-tenancy loyalty features to define and manage reward programs for multiple stores or brands.

Use the data for omnichannel segmentation. Collect and process transactions from online and offline points of sales. Any interaction can be matched with a customer’s profile..

Introduce various user roles in the loyalty software. Define rights for browsing, modifying or adding data to the loyalty program.

POS and Merchant

Improve your Loyalty Strategy with 
our insights and reports

Resources

PRUrewards, an omnichannel loyalty program for VIP customers

Loyalty program introduced by Prudential Vietnam, the leading Asian insurance provider

Prudential Vietnam introduces PRUrewards loyalty program based on Open Loyalty

ScanTrust’s loyalty program module in a blockchain solution

Open Loyalty powers Customer Engagement module used by global brands and producers

Report

TOP 100 Loyalty Programs
benchmark report

Loyalty strategies and mechanics that work for leading brands

Top 100 Loyalty Programs report

Technical case study

Massive-scale loyalty program with AWS and Open Loyalty

Loyalty program introduced by Prudential Vietnam, the leading Asian insurance provider

Building a massive-scale loyalty program based on Open Loyalty and AWS

Case study

Omnichannel loyalty program for 
Top Asian private bank

Banking loyalty program with over 60,000 transactions and 800,000 customers daily

Top Asian private bank sets up an omnichannel loyalty program based on Open Loyalty

Success stories