API-first loyalty engine recognized by Deloitte & Google as a CE Tech Rocketship

#1 Headless
Loyalty Program Software

Open Loyalty provides a set of flexible building-blocks for creating personalized loyalty programs.

Trusted by great brands

mClinica - medtech connected with customer loyalty marketing provider found in social media
MSI - global technology business uses rewards program to increase customer lifetime value
JTI - international tobacco business used API-first customer loyalty software
AKQA -  global marketing company implemented headless loyalty program software

The approach

The right way to implement a customer loyalty solution without losing business agility

The business and technical advantages of a headless, API-firstloyalty system

API-driven loyalty program software to connect with customers at any touchpoint

The old way

The loyalty system with monolithic techstack

  • Heavy all-in-one marketing platforms that overlap other systems
  • Hard and expensive scaling
  • Difficult upgrades with long migrations
  • Out of the box frontend with limited customization capabilities that requires changes in the whole the loyalty software
  • Troublesome integration processes
  • Long time to market when dedicated loyalty programs are built from scratch

The right way

The loyalty platform with the headless approach

  • Flexible loyalty blocks and elastic API that can be connected seamlessly with your existing stack
  • Unlimited and cost-effective scalability thanks to microservice-ready architecture and cloud infrastructure
  • Smooth and painless upgrades
  • Personalized user experience at any touchpoint and fast customization of specific modules, not the whole system
  • Easy integrations using API-first architecture, webhooks, and an event-driven core
  • Short time to market with pre-built blocks

enterprise-grade security and quality

We place the highest priority on security and quality

Data security and quality assurance are a top priority at Open Loyalty. That’s why we follow all applicable guidelines and policies to ensure the most reliable data security and quality management policies to ensure the highest standards.

ISO 27001 and ISO 9001 along with GDPR compliant prove our words and commitment.

Customer engagement as a result of the headless loyalty platform


Top brands use Open Loyalty to deliver personalized loyalty experiences

"Open Loyalty solution allows us a lot flexibility in building these dynamics and delivering a strong experience for our consumers"

Thomas Archer Bata recommends Open Loyalty solution for retail industry

Thomas Archer Bata, Consultant

Limitless applications

Mix our loyalty blocks and build anything your business needs to engage customers and increase sales

Freedom to create

API-first loyalty program software that allows engaging customers with a fully personalized loyalty program

Open Loyalty API is flexible and modular, so you can choose the building blocks and mechanics to create an engagement or loyalty program you need.

Customer engagement as a result of the headless loyalty platform
Customers involved in purchase process thanks to reward platform, loyalty cards, or gift cards

Architecture for growth

Build dedicated customer loyalty program in weeks, not months

Start right away using blocks in the Open Loyalty marketing platform and build on top of them without hassle. Add new touchpoints, systems, and features to streamline unlimited amounts of data. Use components from our loyalty accelerator and ship your project faster.

Book a demo and tell us about your project.

Business agility

Create a customer loyalty experience of any type, without  limitations

Our headless architecture lets you concentrate on consistent customer experience across all touchpoints. Place your resources where your clients operate - in any of your front-end applications such as eCommerce, POS system or mobile app.

The online and offline business chose loyalty platform which helps to gather many customer data

Loyalty blocks

Use elastic loyalty solution modules to introduce rich engagement mechanics

Customer loyalty management assured by the most flexible API in our business

Ease of integration

Introduce the loyalty system capabilities to your existing stack with well-designed responsibilities

Open Loyalty has a headless, event-driven core that makes it easy to integrate with your existing ecosystem. This is thanks to the robust API, webhooks, and access to queues. Use two-way communication between various systems to enable engagement and interactions.

Read more about Open Loyalty technology.

Continuous upgrades

Forget about painful upgrades, and always use the most up-to-date loyalty program software

Thanks to headless, microservices-ready architecture, you don’t have to worry about troublesome updates or migrations every year. Stay one step ahead of the market by always using the newest loyalty technology. We built Open Loyalty in association with top loyalty professionals and rewards program experts.

Book a demo and see what’s new.

Make your clients sure their experiences are relevant with their expectation

Loyalty Insider

Learn and grow your business with insights from the best loyalty professionals

Details about our customers can be found in the case studies

Case study

ALDO implements a global loyalty program based on Open Loyalty

Fully omnichannel loyalty solution that went live in the US, UK, and Canada in 3 months.

Future of the customers relationships with brands, loyalty members, loyalty programs, and rewards program in the eyes of loyalty professional


Customer Loyalty Program Trends 2021/2022 report

Key challenges, plans, and investments of Loyalty Professionals in 2021, 2022 and beyond.

How rewards program works in the fuel retail industry


Loyalty in fuel retail - what makes a fuel rewards program successful?

An interview with Paweł Dziadkowiec, former BP Loyalty Manager.

Headless approach

When is a headless loyalty platform a good fit?

A headless loyalty platform is a perfect fit when you have a complex infrastructure of multiple systems and touchpoints that have to be connected together. It’s also great if you plan to implement a personalized loyalty program on a massive scale and want to maximize the usage of existing systems.

Learn more about the headless loyalty approach.

Our clients

Meet clients who use our customer loyalty management software

Open Loyalty is used by companies from various industries across the globe. Thanks to the modularity of the platform, brands combine various loyalty mechanics to implement loyalty programs of any shape much faster and without losing business agility.

Read about successful loyalty programs of our clients.


Open Loyalty software fits loyalty programs of any size and shape

Our platform works like a framework for building a custom system. It fits every case where there’s a need for a loyalty engine for a dedicated loyalty program. The most common applications are:

  • Custom loyalty program e.g. for a retailer with online and offline stores
  • Mobile loyalty programs with dedicated native mobile applications on iOS and Android
  • Loyalty extension for an existing system or product
  • Dedicated on-premise loyalty program solution
  • Dedicated on-premise loyalty program solution

Book a demo and see what’s new.

Open Loyalty system fits to any business, any program, and helps increasing customer experiences