🎉  Deloitte & Google recognized Open Loyalty as a Tech Rocketship!

API-first loyalty program software

World’s most flexible loyalty engine for creating customized loyalty and gamification solutions at any touchpoint, fast and at scale
MacBook mockup
Great brands build loyalty programs with Open Loyalty
The approach

The right way to implement a customer loyalty solution without losing business agility

The business and technical advantages of a headless, API-first loyalty system
API-driven loyalty program software to connect with customers at any touchpoint
The right way

The loyalty platform with the headless approach

Flexible loyalty blocks and elastic API that can be connected seamlessly with your existing stack
Unlimited and cost-effective scalability thanks to microservice-ready architecture and cloud infrastructure
Personalized user experience at any touchpoint and fast customization of specific modules, not the whole system
Easy integrations using API-first architecture, webhooks, and an event-driven core
Short time to market with pre-built blocks
The old way

The loyalty system with monolithic techstack

Heavy all-in-one marketing platforms that overlap other systems
Hard and expensive scaling
Difficult upgrades with long migrations
Out of the box frontend with limited customization capabilities that requires changes in the whole the loyalty software
Troublesome integration processes
Long time to market when dedicated loyalty programs are built from scratch

"Open Loyalty solution allows us a lot flexibility in building these dynamics and delivering a strong experience for our consumers"

Thomas Archer Bara
Consultant, ALDO
ISO and GDPR certificates.
Enterprise-grade security and quality

We place the highest priority on security and quality

Data security and quality assurance are a top priority at Open Loyalty. That’s why we follow all applicable guidelines and policies to ensure the most reliable data security and quality management policies to ensure the highest standards.
ISO 27001 and ISO 9001 along with GDPR compliant prove our words and commitment.
Freedom to create

API-first loyalty program software that allows engaging customers with a fully personalized loyalty program

Open Loyalty API is flexible and modular, so you can choose the building blocks and mechanics to create an engagement or loyalty program you need.
Customer engagement as a result of the headless loyalty program software
Customers involved in purchase process thanks to reward platform, loyalty cards, or gift cards
Architecture for growth

Build dedicated customer loyalty program in weeks, not months

Start right away using blocks in the Open Loyalty loyalty software platform and build on top of them without hassle. Add new touchpoints, systems, and features to streamline unlimited amounts of data. Use components from our loyalty accelerator and ship your project faster.
Book a demo and tell us about your project.
Business agility

Create a customer loyalty experience of any type, without limitations

Our headless architecture lets you concentrate on consistent customer experience across all touchpoints. Place your resources where your clients operate - in any of your front-end applications such as eCommerce, POS system or mobile app.
The online and offline business chose loyalty platform which helps to gather many customer data
Loyalty mechanics

Use flexible loyalty solution modules to build loyalty program of any shape

Enable engagement and interactions thanks to two-way communication between various systems.
Ease of integration

Introduce the loyalty system capabilities to your existing stack with well-designed responsibilities

Open Loyalty has a headless, event-driven core that makes it easy to integrate with your existing ecosystem. This is thanks to the robust API, webhooks, and access to queues. Use two-way communication between various systems to enable engagement and interactions.
Read more about Open Loyalty technology.
Continuous upgrades

Forget about painful upgrades, and always use the most up-to-date loyalty program software

Thanks to headless, microservices-ready architecture, you don’t have to worry about troublesome updates or migrations every year. Stay one step ahead of the market by always using the newest loyalty technology. We built Open Loyalty in association with top loyalty professionals and rewards program experts.
Book a demo and see what’s new.
Continuous and painless loyalty program software updates.
Headless loyalty program diagram.
Headless approach

When is a headless loyalty platform a good fit?

A headless loyalty platform is a perfect fit when you have a complex infrastructure of multiple systems and touchpoints that have to be connected together. It’s also great if you plan to implement a personalized loyalty program on a massive scale and want to maximize the usage of existing systems.
Learn more about the headless loyalty approach.
Our clients

Meet clients who use our customer loyalty management software

Open Loyalty is used by companies from various industries across the globe. Thanks to the modularity of the platform, brands combine various loyalty mechanics to implement loyalty programs of any shape much faster and without losing business agility.
Read about successful loyalty programs of our clients.
Dashboard mockup
Customer loyalty management assured by the most flexible API in our business
Match any shape

Open Loyalty software fits loyalty programs of any size and shape

Our platform works like a framework for building a custom system. It fits every case where there’s a need for a loyalty engine for a dedicated loyalty program. The most common applications are:
Custom loyalty program e.g. for a retailer with online and offline stores
Mobile loyalty programs with dedicated native mobile applications on iOS and Android
Loyalty extension for an existing system or product
Dedicated on-premise loyalty program solution
Get started

Let's talk about your challenges and how Open Loyalty can help

Success stories

See how Open Loyalty helps brands grow their business


How ALDO used Open Loyalty to create a fully omnichannel loyalty program that went live in the US, UK, and Canada in 3 months.

MSI Rewards

How MSI used Open Loyalty services to implement a gamification-based loyalty program for gamers in 10 countries in just 3 months.

U.S. Soccer Insiders

How the U.S. Soccer Federation worked with Open Loyalty to create a multi-tier, omnichannel loyalty program to engage football fans.