What's the future of Loyalty Programs? Download Loyalty Trends 2020 report

#1 Headless
Loyalty Program Software

Open Loyalty provides a set of flexible building-blocks for creating personalized loyalty programs.

Trusted by great brands

The approach

The right way to implement loyalty program without losing business agility

The advantages of a headless, API-first loyalty solution

The old way

The monolythic loyalty

  • Heavy all-in-one marketing platforms
  • Hard and expensive scaling
  • Difficult upgrades with long migrations
  • Out of the box frontend with limitations
  • Troublesome integration processes
  • Long time to market for implementing loyalty

The right way

The headless loyalty

  • Flexible loyalty blocks and elastic API
  • Unlimited and cost-effective scalability
  • Smooth and painless upgrades
  • Personalized user experience at any touchpoint
  • Easy integrations with API-first architecture
  • Short time to market with pre-built blocks

Limitless applications

Mix our loyalty blocks and build anything your business needs to engage customers and increase sales

Freedom to create

API-first loyalty platform to create a fully personalized loyalty program

Open Loyalty API is flexible and modular, so you can choose the building blocks and mechanics to create any engagement or loyalty program you need.

Architecture for growth

Build dedicated customer loyalty solutions in weeks, not months

Start right away using our loyalty blocks and build on top of them without hassle. Add new touchpoints, systems, and features to streamline unlimited amounts of data.Use pre-built components from our loyalty accelerator and ship your project faster.

Book a demo and tell us about your project.

Business agility

Create a Customer Loyalty Experience of any type, without limitations

Our headless architecture lets you concentrate on consistent customer experience across all touchpoints and place your resources where your clients operate - in your front-end applications.

Loyalty blocks

Use elastic loyalty program modules to introduce rich engagement mechanics

Ease of integration

Introduce loyalty program capabilities to your existing stack with well-designed responsibilities

Open Loyalty has a headless, event-driven core that makes it easy to integrate with your existing ecosystem. This is thanks to the robust API, webhooks, and access to queues. Use two-way communication between various systems to enable engagement and interactions.

Read more about Open Loyalty technology.

Continuous upgrades

Forget about painful upgrades, and always use the most up-to-date loyalty software

Thanks to a headless, microservices-ready architecture, you don’t have to worry about troublesome updates or migrations every year.  Stay one step ahead of the market by always using the newest loyalty technology.We built Open Loyalty in association with top loyalty professionals.

Book a demo and see what’s new.

Loyalty Insider

Learn and grow your business with
the best insights from the loyalty professionals

Case study

ALDO implements a global loyalty program based on Open Loyalty

Fully omnichannel loyalty solution that went live in the US, UK, and Canada in 3 months.


What’s the future of loyalty programs in 2020? Loyalty Trends report

Key challenges, plans, and investments of Loyalty Professionals in 2020 and beyond.


Loyalty in fuel retail - what makes a fuel rewards program successful?

An interview with Paweł Dziadkowiec, former BP Loyalty Manager.

Headless approach

When is a headless loyalty system a good fit?

Headless loyalty platform is a perfect fit when you have a complex infrastructure of multiple systems and touchpoints that have to be connected together. It’s also great if you plan to implement apersonalized loyalty program on a massive scale and want to maximize the usage of existing systems.

Learn more about the headless approach.

Our clients

Meet clients who use our loyalty platform

Open Loyalty is used by companies from various industries across the globe. Thanks to the modularity of the platform brands can combine various loyalty mechanics to implement loyalty programs of any shape much faster and without losing business agility.

Read success stories of our clients.