🎥 Video: Loyalty Program Gamification that Builds Skills and CLV.
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Voucher mechanic

Voucher software

Open Loyalty is an API-first engine for introducing gamified vouchers to grow CLV without hurting profit margins

We helped 100+ enterprises build successful voucher programs

The voucher platform to create a successful gamified loyalty programs

Voucher campaigns

Run personalized and targeted voucher campaigns

Create engaging and personalized campaigns with digital coupons and vouchers. Using transactional and behavioral customer details, set campaign conditions and decide when, where and who can redeem your unique codes.


Choose between a selection of voucher redemption rules or allow users to redeem vouchers from the rewards catalog or get them instantly after specific actions.

Voucher catalogs

Create voucher-based reward catalogs for your customers

Create a catalog of rewards composed of various types of coupons, such as discount codes, cashback vouchers, coupons for the next purchase, lottery coupons, and more. Allow customers to earn loyalty currency, like points or stars, and use them to redeem rewards.


Use advanced gamification mechanics, such as tiers or achievements, to engage customers even more with rewards that are available only to the most engaged customers.

Voucher generator

Generate custom vouchers or upload coupons from other systems

Quickly generate millions of unique vouchers of any length with chosen attributes, such as percentage or fixed value, custom naming, prefix or suffix, code format, pending period, expiration date, and more. Define anti-fraud settings to limit coupon usage and prevent fraud.

Upload vouchers from partners or any existing third-party systems, such as POS or e-commerce platforms. Use the admin panel or API interface to introduce external vouchers.

Do you need to introduce a flexible voucher software?

Introduce a powerful voucher and gamification engine into your ecosystems efficiently without having to build from scratch

Voucher analytics

Track and report voucher usage, and optimize for ROI

Monitor how customers use vouchers and coupons you've introduced, quickly spotting which are the most popular and generating reports. Analyze voucher redemption and usage to determine which ones deliver the best ROI.

Dive deep into individual members’ voucher usage to build a powerful voucher marketing strategy that reduces overall marketing costs and increases sales. Leverage data insights by analyzing which types of vouchers resonate with your existing customer segments, using this knowledge to optimize future promotions.

Voucher distribution

Send vouchers to your customers through any available channel

Allow customers to access their vouchers on any channel, such as an eCommerce platform, customer portal, or mobile app. Display available and redeemed vouchers seamlessly. Customize how coupons are presented to align with your customer journey with Open Loyalty’s API-first approach.

Distribute redeemed vouchers via email, SMS, or push notifications. Use APIs and webhooks to integrate Open Loyalty with marketing automation tools, ensuring smooth voucher sharing across systems.

Add a voucher module

Extend your tech stack with an 
API-first voucher module

Save your engineers time and deploy custom voucher capabilities faster with the API-first, ready-to-implement voucher module.


Don't reinvent the wheel - choose a developer-friendly voucher management engine and seamlessly integrate it within your existing architecture using Open API and webhooks.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction