Name: Open Loyalty
Brand: Open Loyalty
Availability: InStock
Rating: 4.8 (15 reviews)

Trusted by high-volume platforms

Buyer frequency

"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."

Fritze von Berswordt

Managing Director, EQUIVA

3 months

For global omnichannel

"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."

Thomas Archer Bata

ALDO Group

72%

Points redemption rate

"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."

Chadi Al Abbassy

Loyalty & Partnerships Manager at Raqtan Group

60 mln+

Points issued

"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."

Nicole Kusi

Product Manager, United States Soccer Federation

91%

Customer retention rate

"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."

Archernar Triardhiarso Sumantri

Customer Relationship Management Manager at SwipeRx

The approach

API-based architecture guarantees the agility and scalability of your business

API-based architecture is at the core of modern marketing technologies. With rich API interfaces, brands and retailers gain the flexibility to create personalized experiences at all digital touchpoints.

Loyalty endpoints

Use API to deliver dedicated loyalty program faster

At Open Loyalty, the front-end presentation is decoupled from the back-end logic, channel, programming language, and is framework agnostic. This way we provide the freedom developers expect from a modern techstack.

See all the loyalty program API endpoints.

Headless architecture

Connect your custom UX with a flexible loyalty program API

Our APIs guarantee a fast and safe exchange of information, so you can connect different components into an existing ecosystem.

Deploy new front-end applications across all touchpoints without the need for meddling in the back-end, thanks to the headless approach.

Choose reliability and minimize risk with a proven vendor

Part of an international capital group

We are a part of OEX SA, a well-established group of 15 companies with €199 million in revenue, €48 million in net assets, and €23 million in EBITDA generated in 2024