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Loyalty Insider

Become a better loyalty expert by leveraging the best industry insights

Interviews, insights, and research from the best loyalty experts.

REPORT

Loyalty Program Trends 2023

The Loyalty Trends Report 2023 covers everything you need to know about what’s in stock for the industry in 2023. Key trends, goals, challenges and areas of investment. The research is based on a survey completed by 100 high-profile marketers from various industries across the world.

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Loyalty program liability - with Len Llaguno

Learn all about loyalty program liability from Len Llaguno, the Founder and Managing Partner at KYROS, the world's only actuarial firm focused solely on loyalty programs.

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How to redesign a loyalty program strategy - with Stacey Lyons

In the latest installment of the "Ask a Loyalty Expert" series, we speak to Stacey Lyons, who's the loyalty director at Loyalty & Reward Co, a leading loyalty consulting agency.

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What the British want from loyalty programs - with Charlie Hills

In our most recent interview, we talk to Charlie Hills from Mando-Connect, an experienced loyalty strategist and the brains behind the popular white paper series, ‘What the British want from loyalty programmes’.

MARKET INSIGHTS

How to write an effective loyalty program RFP

Find out how you can use a simple RFP document for your loyalty program to get legitimate proposals from loyalty providers without hours of research.

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The rise of blockchain loyalty programs - with Cezary Olejarczyk

In our latest interview, we speak to none other than our CEO, Cezary Olejarczyk, who tells us about all things blockchain, including the value it can add, some of its most crucial use cases, Open Loyalty's own blockchain undertakings, and lots more.

MARKET INSIGHTS

Loyalty program implementation: a step-by-step guide

Follow the 10 essential steps to implement a loyalty program without breaking a sweat.

MARKET INSIGHTS

Startup recruitment: how Open Loyalty makes it work

Learn about our approach to recruitment in the loyalty world, and why it yields such great results.

MARKET INSIGHTS

Top 10 loyalty programs for sports clubs

Learn about the most popular and successful loyalty programs for sports clubs - facts, numbers, and their most exciting features.

MARKET INSIGHTS

Loyalty program metrics: measuring the health of your loyalty program

Learn the nine must-have metrics for tracking the performance of your loyalty program with advice from our expert, Paweł Dziadkowiec. Become a loyalty analytics pro in a few simple steps.

Market Insights

Loyalty program benefits: how a loyalty program can grow your business

Learn about benefits of having a powerful loyalty engine and find out how it can change your business game. In this piece, we dive into eight key benefits of loyalty programs, as well as the reasons behind their popularity.

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Irish Loyalty Awards - with Eileen McGuinness

An interview with Eileen McGuinness, the Co-Founder of the Irish Loyalty Awards, and a longtime loyalty practitioner with over 15 years' industry experience.

LOYALTY MANAGERS AT WORK

Designing a successful loyalty program strategy

An interview with Phil Hussey, an experienced loyalty practitioners with over 20 years of industry experience across multiple verticals and global brands.

MARKET INSIGHTS

Coffee loyalty programs: 10 successful examples (2022)

Learn about loyalty programs in the coffee shop world, what it takes to make them work, as well as how top coffeehouses have designed and implemented theirs.

MARKET INSIGHTS

Sustainable loyalty programs amid changing customers expectations

As environmental issues become impossible to ignore, demographics shift and customer expectations change, implementing sustainability is gradually becoming a core practice in the world of loyalty.

MARKET INSIGHTS

Online marketplace loyalty programs: 10 successful examples (2022)

There's no better place to reserve a hotel room, rent a car, book a seat at a restaurant, or buy a bus ticket than online booking websites. They're gaining more and more customers because they're user-friendly and can be accessed freely regardless of device, time, and place. Below we take a look at some key examples, and show how they can be executed in Open Loyalty Campaign Language.

MARKET INSIGHTS

Loyalty in D2C: How brands selling through third-party retailers can build customer loyalty

As the direct-to-consumer (D2C) industry experiences a boom, with large numbers of digitally native retailers flooding the retail space and building loyal followings, some FMCGs may be struggling to keep up. Below we explore how they can do so - and more.

LOYALTY MANAGERS AT WORK

Designing effective retail loyalty programs

An interview with Rajasree Cheruvu, an experienced loyalty marketer with over 15 years of experience in the retail industry across multiple international markets like the UK, UAE and India.

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Invigorating Loyalty Performance Through Win-Win Partnerships

David Slavick, an accomplished loyalty professional and the Co-Founder of Ascendant Loyalty with extensive experience in building customer-centric programs for global companies.

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Effective coupon marketing with Alex Süßel

An interview with Alex Süßel, a highly experienced loyalty expert with a wide range of experience in the digital space, and over 10 years in coupon marketing.

LOYALTY MANAGERS AT WORK

How to build a career as a loyalty marketing expert?

An interview with Emily Ong, a seasoned loyalty professional with a wide array of experience in the loyalty industry.

LOYALTY MANAGERS AT WORK

How did the Bilt Rewards program change home renting into a rewarding experience?

An interview with David Canty, Head of Loyalty & Partnerships at Bilt Rewards

MARKET INSIGHTS

Bank loyalty programs: 10 successful examples (2022)

Ever wondered what loyalty programs look like in the banking space? In this piece, you'll find out about how the industry is changing, what that means for customer loyalty programs; in addition to a few handy tips on how to make yours work just as well.

MARKET INSIGHTS

Restaurant loyalty programs: 10 successful examples (2022)

Learn about loyalty programs in the restaurant world, what it takes to make them work, as well as how top restaurant companies have designed and implemented theirs.

MARKET INSIGHTS

Ecommerce loyalty programs: 10 successful examples (2022)

Read an in-depth analysis of the top 10 eCommerce loyalty programs and see what loyalty features make them successful.

MARKET INSIGHTS

B2B loyalty program: How to use a mobile loyalty app to drive B2B sales

Discover a comprehensive and expert-proven guide on how to make your B2B loyalty program stand out with a bespoke loyalty app.

MARKET INSIGHTS

Successful referral programs: 4 examples and best practices

Find out how some of the world's most profitable companies have integrated referral programs into their offerings, and learn how your business can do the same.

MARKET INSIGHTS

How to speed up loyalty program development with MACH system architecture

A scalable loyalty solution built on top of Open Loyalty and AWS, with up to 1500 concurrent users, easy scalability of the infrastructure and ability to withstand traffic peaks.

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Loyalty program management: 8 proven practices for managing your loyalty program

Learn how to successfully manage a loyalty program using practices recommended by experts.

MARKET INSIGHTS

Meet the 10 Best Retail Loyalty Programs (2021)

The best examples of retail loyalty programs around the world.

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Zero-party data: What is it and how can loyalty programs help you collect it?

Scott Harrison is a Strategy Consultant at loyalty consulting agency, Loyalty & Reward Co. Scott co-created the book “Loyalty Programs: The Complete Guide”. It’s the most comprehensive book available on loyalty program theory and practice.

MARKET INSIGHTS

Headless loyalty software and the evolution of the loyalty systems

What the headless approach means and how to implement the new generation of loyalty systems.

MARKET INSIGHTS

How to choose a loyalty platform provider: 3 things every CMO, CEO, and CTO should remember

3 things every CMO, CEO, and CTO should remember.

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How fashion brands can run a successful loyalty program in the post-COVID economy

An interview with Louise Hutchins, Managing Director at The Loyalty People and former Head of Loyalty at Marks and Spencer

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Loyalty program audit - how to assess your loyalty program in a time of crisis?

An interview with David Slavick, Partner at Ascendant Loyalty.

REPORT

Top 100 Best Loyalty Programs benchmark report

Learn and inspire from loyalty programs from 100 leading brands on the market. See loyalty strategies and mechanics that work in various industries.

BENCHMARK REPORT

10 best mobile loyalty program apps

Explore top 10 mobile loyalty programs. Learn from the biggest customer loyalty programs on the market. Read a complete benchmark study of trending loyalty mobile applications prepared by Mobee Dick and Open Loyalty.

WHITEPAPER

Customer Churn: Learn from the biggest players how to stop it!

Discover proven tactics to build customer loyalty and reduce customer churn in your loyalty program

REPORT

The TOP 40 Best Rewards Programs for customers

Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home, automotive, gas, and entertainment.

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Loyalty in fuel retail - what makes a fuel rewards program successful?

An interview with Paweł Dziadkowiec, former BP Loyalty Manager.

TECHNICAL CASE STUDY

Building a massive-scale loyalty program based on Open Loyalty and AWS

A scalable loyalty solution built on top of Open Loyalty and AWS, with up to 1500 concurrent users, easy scalability of the infrastructure and ability to withstand traffic peaks.

CHECKLIST

Optimize loyalty program costs. A checklist for program cost-effectiveness

Find significant budget savings in your loyalty program software cost. Learn how and where you can cut costs, in response to tightened budgets, but still have an effective loyalty program.

Article

What's the future of loyalty programs?

While working on the Loyalty Trends 2020 report, we asked top loyalty professionals about their thoughts and predictions for the future.