Loyalty Program Trends 2023 report
The Loyalty Trends Report 2023 covers everything you need to know about what’s in stock for the industry in 2023. Key trends, goals, challenges and areas of investment. The research is based on a survey completed by 100 high-profile marketers from various industries across the world.
Loyalty Program Trends 2025 report
From experience-based rewards to AI, the Loyalty Trends Report 2025 covers everything you need to know about what’s in stock for the industry.
Loyalty Program ROI Worksheet: Measure and Maximize Your Revenue
Calculate and boost your loyalty program's ROI with our detailed worksheet. Track metrics related to transactions, average order value, and purchase frequency to increase revenue.
Emotional loyalty: 10 programs that connect deeply with customersÂ
Discover how emotionally-driven loyalty programs transform customer relationships and create a win-win for members and companies
Sephora's Beauty Insider: The gold standard in loyalty programs
Find out how Sephora’s Beauty Insider drives 80% of transactions from 34 million members. Learn about personalized perks and gamification strategies that make it a loyalty leader.
Inside the Starbucks Rewards program: A complete diagnosis
Discover a complete guide on Starbucks Rewards. Learn how to optimize earning, redeeming, and enhancing customer loyalty by following the best.
Customer loyalty marketing: Choose your promotion strategy
Boost your customer loyalty with smart promotion tips! Find out how emails, social media, website, and more marketing channels can keep people engaged.
From Sephora to Dior: The ultimate guide to beauty loyalty programs
Uncover insights into leading beauty loyalty programs and how they transform the shopping experience of skincare and cosmetics enthusiasts.
How to build loyalty program features from scratch
Learn how to create a thriving loyalty feature from the ground up. Review the phases and timing of each loyalty-building activity.
Time's ticking: Maximize time-limited offers and loyalty campaigns
Tap into the power of time-limited offers. Discover how to drive engagement and foster customer loyalty through exclusive deals and campaigns.
How Duolingo's gamification mechanics drive customer loyalty
Duolingo can teach us about loyalty: gamification can impact user retention and purchase frequency to, ultimately, drive business growth.
Shopify Plus loyalty: how to choose the engine when going omnichannel?
Shopify Plus loyalty plugins offer convenience but often lack the customization and scalability needed for omnichannel retailers
Loyalty program marketing: The power of offline promotion
Boost your offline loyalty program marketing! Discover key theories, smart promotion tips, success stories, and easy ROI measurement techniques.
Coffee loyalty programs: 10 successful examples (2024)
Learn about loyalty programs in the coffee shop world, what it takes to make them work, as well as how top coffeehouses have designed and implemented theirs.
How the Nike customer loyalty program works
Learn how the sportswear giant has created a comprehensive ecosystem to engage customers and foster brand loyalty.
Soft launch: Smoothly run the pilot of the loyalty program
Deep dive into the soft launch strategy and uncover the secrets to a flawless loyalty program pilot. Start strong, finish even stronger!
The 32 key loyalty programs statistics in 2024
Explore vital loyalty statistics revealing the complex interplay between customer behavior and their impact on overall business results.
Loyalty program KPIs: Templates and best practices
Measure, improve, and succeed! Use the loyalty program KPI report as a roadmap to drive loyalty scheme effectiveness and outcomes.
Omnichannel retail loyalty programs: Top 5 examples
Discover how omnichannel loyalty programs can elevate retail by creating seamless, personalized experiences across digital and physical touchpoints.
B2C fintech gamification and loyalty mechanics: 6 Successful Examples
Explore 6 fintech success stories in loyalty and gamification that are transforming user engagement. Learn from industry leaders.
Play your cards right: Gift cards and prepaid cards in loyalty
Discover the impact of gift cards and prepaid cards in loyalty programs. Explore advantages, types, benefits, and case studies.
"Pay with points" guide: Using loyalty mechanics to maximize business results
Unleash business brilliance with the "pay with points" guide. Elevate engagement, boost customer devotion, and soar to unprecedented success!
Loyalty program implementation: a step-by-step guide
Follow the 10 essential steps to implement a loyalty program without breaking a sweat.
Ultimate checklist: Optimize loyalty program costs
Uncover smart ways to trim loyalty program software costs without sacrificing effectiveness. Boost rewards, save BIG.
How to use gamification in retail? 3 leading examples
Discover challenges and benefits of gamification in retail, along three compelling case studies with different implementations.
How the KFC Rewards program aims for customer loyalty success
Learn how the loyalty mechanics and strategies that KFC uses to foster a more engaging and profitable customer experience
Designing a successful loyalty program strategy
Discover expert strategies by Phil Hussey to build a successful loyalty program, driving business growth beyond points and apps.
10 best gamification loyalty programs
Unlock the power of play and discover the top 10 gamification loyalty programs, boosting engagement. Learn their success secrets and what sets them apart.
Customer loyalty in the DACH region: Insight from the Bonus Awards
How do businesses gain customer loyalty in the DACH region and maintain it? We asked Ulf-Gunnar Switalski, founder of The Bonus Awards, who started his journey into customer loyalty over 35 years ago.
How to attract B2B customers to your B2C loyalty program?
Learn how to attract B2B customers to your B2C loyalty program with effective strategies, including personalized offers, gamification, dedicated tiers, and more.
Customer activation: How to enhance brand stickiness among loyalty program members?
Unleash real devotion! Dive into innovative customer activation methods for loyalty programs. Elevate stickiness, engage effectively, and cultivate lasting brand love
Loyalty in Vietnam, Singapore, and the Asia Pacific region
Research indicates that the loyalty markets in Vietnam, Singapore, and the Asia Pacific are expected to grow
Loyalty program metrics: Measuring the health of your loyalty program
Become a champ in loyalty analytics. Discover nine must-have metrics that will clearly demonstrate the performance of your loyalty program.
How to choose a loyalty platform provider: 3 things every CMO, CEO, and CTO should remember
Guide for CMOs, CEOs, and CTOs: Choose the right loyalty provider by clarifying needs, assessing costs, and involving your tech team. Elevate your strategy now.
7 mobile loyalty app features used by top brands to build great customer experiences
Take a closer look at different mobile loyalty features and mechanics used in the world's most popular loyalty programs.
Loyalty rewards management: An expert guide with best practices
Master loyalty rewards management. Learn best practices to increase customer engagement with 6 types of rewards and drive growth with expert guidance.
How to reduce mobile loyalty app development costs by up to 50% with Flutter?
Cut your mobile loyalty application development costs in half with Flutter. Benefit from its efficiency to create a top-notch solution at a lower expense.
Effective tiered loyalty programs: The ultimate guide
Explore tiered loyalty programs to boost profits. Effectively engage, reward, and retain customers with proven strategies.
How to connect an API-first loyalty engine with marketing automation? Open Loyalty + Bloomreach example
Thanks to the API-first model and ease of integration, it took under 30 minutes to implement a developer–friendly business case.
The true cost of creating a custom in-house loyalty program
Discover the real costs of custom loyalty program development. Explore our guide for insights on expenses, including a true cost of ownership analysis.
Top loyalty features: 6 examples of effective loyalty mechanics from leading brands
Find out what customer loyalty features global giants are using to retain customers, collect data, and increase revenue.
How to integrate an API-first loyalty engine with your tech stack
We wrote this article to help tech teams learn how to use an API-first loyalty engine. We'll also share some top tips for doing it right.
Loyalty program for retailers: 10 winning examples
Uncover the top 10 retail loyalty programs, redefining customer devotion with innovative strategies and exclusive perks. Elevate your shopping experience.
Bank loyalty programs: 10 successful examples
Discover the best bank loyalty programs that have changed the industry and learn some useful tips on how to make yours work just as well.
eCommerce loyalty programs: 10 successful examples
Read an in-depth analysis of the top 10 eCommerce loyalty programs and see what loyalty features make them successful.
Automotive loyalty programs: Good practices on building loyalty in automotive industry
Discover the top 6 successful automotive loyalty programs, understand their loyalty strategy and learn what makes them successful.
10 best mobile loyalty program apps
Learn about the top 10 mobile loyalty programs. Read a full benchmark analysis of popular mobile loyalty apps.
Loyalty program results: How can a loyalty program fast-track business goals?
In this article you will learn how recognizable brands use loyalty programs to achieve various business results.
How business managers should think about loyalty
In this episode, we talk about how sometimes we focus too much on technology and forget the human aspect of loyalty.
Redemption rate guide: How to drive redemption of rewards in loyalty programs?
Discover expert-tested strategies to increase the use of rewards in your loyalty program and delight users with amazing benefits!
Defining your loyalty vision: People before technology, with Henry Christian
In this episode, we talk about how sometimes we focus too much on technology and forget the human aspect of loyalty.
Personalization strategy, with Gianfranco Cuzziol
Personalization is more than customized emails and subject lines: it's about connecting with the customers.
How to build an engaged loyalty team of loyalty champions, with Adam Posner
Learn practical ways to engage your loyalty program team, with a focus on in-store loyalty programs.
How to use the loyalty program to drive cross-selling?
Boost your bottom line with cross-selling strategies for loyalty programs! Learn proven techniques to maximize customer allegiance and revenue growth.
How to collaborate with loyalty program stakeholders - Monika Motus
In this episode of the Loyalty program builders podcast, we talk with about how loyalty program managers can collaborate effectively with stakeholders.
Customer acquisition campaign templates and good practices
Check out this comprehensive article on customer acquisition and try out ready-to-use campaign templates and best practices to skyrocket your business.
Coalition loyalty programs: How to create an engaging open-loop loyalty program?
Learn everything about coalition loyalty programs and how to build your first program.
How to manage the first 90 days after a loyalty program launch
Explore the intricacies of navigating a loyalty program after launch with expert Charlie Hills. Dive into challenges, strategies, and success stories of the first 90 days, and glean key insights from this Chief Strategy Officer at Mando-Connect. Don't miss these pivotal takeaways!
How to address common challenges when implementing a loyalty program
In this episode of the Loyalty program builders podcast, we sit down with Amanda Cromhout to address common challenges encountered when implementing a loyalty program.
How to drive repeat purchases with a loyalty program
Learn how to boost repeat purchases with a well-designed loyalty program. Explore strategies for new users, active members, and at-risk customers. Discover best practices for customer-centric success.
How to audit your loyalty program health, with David Slavick
In this episode, we delve into the crucial topic of loyalty program health audits with David Slavick, an expert in the field.
30+ Market-proven loyalty campaign templates (2024)
Enjoy market-proven loyalty program campaign templates prepared by top loyalty marketing experts.
Loyalty program business case: Good practices with Lia Grimberg
In this episode of the Loyalty program builders podcast, we talk with Lia Grimberg about how to create a loyalty program business case, including timeline
Successful referral program: 6 fundamental practices and examples
Boost your business with referrals. Learn from 6 tried-and-true practices and real examples in our guide to crafting a successful referral program.
Successful referral programs: 6 fundamental practices and examples
Boost your business with referrals. Learn from 6 tried-and-true practices and real examples in our guide to crafting a successful referral program.
How to prepare the ideal customer loyalty strategy, with Philip Shelper [Podcast]
An article based on an the Loyalty program builders podcast interview with Philip Shelper.
Loyalty program brief
Use the template created by experts to clarify your vision and identify your needs and expectations regarding the loyalty program.
Loyalty segmentation: A step-by-step guide
Supercharge customer loyalty with our walk-through guide to segmentation. Increase engagement, sales, and personalization in just a few steps.
CPG loyalty programs: How the top 7 CPG brands engage end-customers
Discover the top 7 successful CPG loyalty programs that go above and beyond. Explore strategies used by top FMCG brands to connect with shoppers and increase customer loyalty.
Mobile loyalty program implementation checklist
A complete checklist dedicated to implementing a successful mobile loyalty program.
Loyalty program implementation: Checklist and good practices
A complete guide dedicated to planning, setting up and launching a successful loyalty program prepared by loyalty experts.
Loyalty program integrations: Benefits of composable architecture when off-the-shelf plugins don't work
Loyalty programs are most effective when they leverage data from multiple sources across all customer touchpoints. How can you achieve that? Discover a modern way of data integration with composable loyalty architecture.
Global Loyalty Innovators report: UAE
Global Loyalty Innovators examines loyalty programs spearheading the loyalty industry across many different markets. From UAE to Australia, each issue features a renowned loyalty expert describing a program innovating and going beyond industry convention in their quest for lasting customer loyalty.
Loyalty program costs: 5 things to remember when budgeting loyalty programs
Learn about the costs involved in building customer loyalty, with insights from Monika Motus, an accomplished loyalty expert, who has joined us to share the top 5 ingredients of budgeting a customer loyalty program, and some handy tips to help you along your loyalty path.
Loyalty Summit CXM: A time of great change
With Loyalty Summit CXM behind us, it's time to go over some of the most important insights and trends leaving their mark on the loyalty industry worldwide.
How to build a successful mall loyalty program? An interview with Chayya Sakhuja
Compared to single-brands, mall loyalty programs tend to slip under the radar of loyalty marketing professionals. Chayya Sakhuja, the Co-Founder of QBF and loyalty program aficionado, tells it all.
Building an effective loyalty program strategy for Tesco Clubcard with Szymon Dziura
How to build a successful loyalty strategy? Szymon Dziura, former Customer Engagement Loyalty Manager at Tesco Clubcard, reveals all the ingredients to make it happen.
Do loyalty programs work? An interview with Radek Hrachovec
With so many companies investing in customer loyalty programs, it’s worth posing the question: do loyalty programs work? Radek Hrachovec of Voxwise answers the question, and explains his unique methodology for loyalty program success.
Climbing the career ladder as a loyalty marketing expert with Manav Fernandez
What does it take to become a loyalty expert? Manav Fernandez, the co-founder of QuickBrownFox Consulting, tells us all about his journey.
How to extend your product with API-first loyalty and gamification features
Find out how to easily and efficiently enrich your product with loyalty and gamification features of your choice, and set yourself apart from the competition.
Loyalty trend predictions for 2023
2023 is set to be another landmark year for the loyalty industry. Find out what trends are transforming the space, and what loyalty experts have to say about the future of loyalty.
Best loyalty software: Comparison guide 2024
Discover the top 10 loyalty software options available on the market along with their pros and cons. Make an informed decision when it comes to building your loyalty engine.
Solving the build vs. buy dilemma when building loyalty solutions
Find out how to reconcile the build vs. buy dilemma without limiting your business to either of the approaches, and reaping the benefits of both.
Mastering loyalty program liability and accruals management
Learn all about loyalty program liability from Len Llaguno, the Founder and Managing Partner at KYROS, the world's only actuarial firm focused solely on loyalty programs.
How to redesign a loyalty program strategy - with Stacey Lyons
In the latest installment of the "Ask a Loyalty Expert" series, we speak to Stacey Lyons, who's the loyalty director at Loyalty & Reward Co, a leading loyalty consulting agency.
What the British want from loyalty programs - with Charlie Hills
In our most recent interview, we talk to Charlie Hills from Mando-Connect, an experienced loyalty strategist and the brains behind the popular white paper series, ‘What the British want from loyalty programmes’.
How to write an effective loyalty program RFP
Find out how you can use a simple RFP document for your loyalty program to get legitimate proposals from loyalty providers without hours of research.
Blockchain loyalty program guide - with Cezary Olejarczyk
In our latest interview, we speak to none other than our CEO, Cezary Olejarczyk, who tells us about all things blockchain, including the value it can add, some of its most crucial use cases, and Open Loyalty's open source blockchain undertakings.
Startup recruitment: How Open Loyalty makes it work
Learn about our approach to recruitment in the loyalty world, and why it yields such great results.
Top 10 loyalty programs for sports clubs
Learn about the most popular and successful loyalty programs for sports clubs - facts, numbers, and their most exciting features.
Loyalty program benefits: How a loyalty program can grow your business
Learn about benefits of having a powerful loyalty engine and find out how it can change your business game. In this piece, we dive into eight key benefits of loyalty programs, as well as the reasons behind their popularity.
Irish Loyalty Awards - with Eileen McGuinness
An interview with Eileen McGuinness, the Co-Founder of the Irish Loyalty Awards, and a longtime loyalty practitioner with over 15 years' industry experience.
Sustainable loyalty programs amid changing customers expectations
As environmental issues become impossible to ignore, demographics shift and customer expectations change, implementing sustainability is gradually becoming a core practice in the world of loyalty.
Online marketplace loyalty programs: 10 successful examples
There's no better place to reserve a hotel room, rent a car, book a seat at a restaurant, or buy a bus ticket than online booking websites. They're gaining more and more customers because they're user-friendly and can be accessed freely regardless of device, time, and place. Below we take a look at some key examples, and show how they can be executed in Open Loyalty Campaign Language.
Loyalty in D2C: How brands selling through third-party retailers can build customer loyalty
As the direct-to-consumer (D2C) industry experiences a boom, with large numbers of digitally native retailers flooding the retail space and building loyal followings, some FMCGs may be struggling to keep up. Below we explore how they can do so - and more.
Designing effective retail loyalty programs
An interview with Rajasree Cheruvu, an experienced loyalty marketer with over 15 years of experience in the retail industry across multiple international markets like the UK, UAE and India.
Invigorating loyalty performance through win-win partnerships
David Slavick, an accomplished loyalty professional and the Co-Founder of Ascendant Loyalty with extensive experience in building customer-centric programs for global companies.
Effective coupon marketing with Alex Süßel
An interview with Alex Süßel, a highly experienced loyalty expert with a wide range of experience in the digital space, and over 10 years in coupon marketing.
How to build a career as a loyalty marketing expert?
An interview with Emily Ong, a seasoned loyalty professional with a wide array of experience in the loyalty industry.
How did the Bilt Rewards program change home renting into a rewarding experience?
An interview with David Canty, Head of Loyalty & Partnerships at Bilt Rewards
Restaurant loyalty programs: 10 successful examples (2024)
Learn about loyalty programs in the restaurant world, what it takes to make them work, as well as how top restaurant companies have designed and implemented theirs.