Loyalty Insider blog

Boost loyalty year-round with seasonal marketing. Get inspired by real examples, smart strategies, and timely campaigns your customers will love.

How do top brands use gamification to increase loyalty and revenue? Discover proven strategies and real-world case studies that drive results.

Enjoy well-sourced data points that show how gamification is actually impacting business performance today.

Explore how Yu-kai Chou's Octalysis Framework reshapes loyalty programs, fostering emotional connections with customers.

The hard truth: The C-suite won’t care about game mechanics. They’ll care about results.

Read about the evolution of gamification in marketing – from its early roots in loyalty programs to its most iconic campaigns.

Discover top brands that use loyalty program innovation to keep up, leveraging AI, gamification, and exclusive perks. Is your loyalty innovation strategy ready?

Customer satisfaction or loyalty – are they the same? Not quite! Learn how to delight customers today while building lasting bonds.

Learn what are the four key frameworks utilized by successful modern loyalty programs.

Master 10 powerful steps to uncover insights, boost retention, and create loyalty programs that truly work.

Explore the benefits of gamification in healthcare, from enhanced treatment compliance to preventive care.

Learn how healthcare programs such as CVS ExtraCare Rewards and Blue365 help both patients and healthcare providers.

By combining a strong customer loyalty program with CRM software, businesses can unlock the true potential of their customer base.

Brand loyalty is a consumer behavior characterized by a consistent preference for a particular brand over its competitors, even in the face of alternatives that may be more affordable or accessible.

Discover 10 expert-backed strategies to build loyal customers and boost retention. Learn how brands create long-lasting customer relationships.

Businesses that succeed in 2025 and beyond will be those that embrace composable architectures and seamless integrations.

Discover how emotionally-driven loyalty programs transform customer relationships and create a win-win for members and companies.

Find out how Sephora’s Beauty Insider drives 80% of transactions from 34 million members.

Discover a complete guide on Starbucks Rewards. Learn how to optimize earning, redeeming, and enhancing customer loyalty by following the best.

Boost your customer loyalty with smart promotion tips! Find out how emails, social media, website, and more marketing channels can keep people engaged.

Uncover insights into leading beauty loyalty programs and how they transform the shopping experience of skincare and cosmetics enthusiasts.

Learn how to create a thriving loyalty feature from the ground up. Review the phases and timing of each loyalty-building activity.

Tap into the power of time-limited offers. Discover how to drive engagement and foster customer loyalty through exclusive deals and campaigns.

Discover proven customer retention strategies to boost customer loyalty and increase revenue. Learn key metrics, practical tips, and real-world examples.

Shopify Plus loyalty plugins offer convenience but often lack the customization and scalability needed for omnichannel retailers

Duolingo can teach us about loyalty: gamification can impact user retention and purchase frequency to, ultimately, drive business growth.

Boost your offline loyalty program marketing! Discover key theories, smart promotion tips, success stories, and easy ROI measurement techniques.

Learn how the sportswear giant has created a comprehensive ecosystem to engage customers and foster brand loyalty.

Learn about loyalty programs in the coffee shop world, what it takes to make them work, as well as how top coffeehouses have designed and implemented theirs.

Deep dive into the soft launch strategy and uncover the secrets to a flawless loyalty program pilot. Start strong, finish even stronger!

Explore vital loyalty statistics revealing the complex interplay between customer behavior and their impact on overall business results.

Discover how omnichannel loyalty programs can elevate retail by creating seamless, personalized experiences across digital and physical touchpoints.

Explore 6 fintech success stories in loyalty and gamification that are transforming user engagement. Learn from industry leaders.

Discover the impact of gift cards and prepaid cards in loyalty programs. Explore advantages, types, benefits, and case studies.

Unleash business brilliance with the "pay with points" guide. Elevate engagement, boost customer devotion, and soar to unprecedented success!

Follow the 10 essential steps to implement a loyalty program without breaking a sweat.

Discover challenges and benefits of gamification in retail, along three compelling case studies with different implementations.

Learn how the loyalty mechanics and strategies that KFC uses to foster a more engaging and profitable customer experience

Discover expert strategies by Phil Hussey to build a successful loyalty program, driving business growth beyond points and apps.

How do businesses gain customer loyalty in the DACH region and maintain it? We asked Ulf-Gunnar Switalski, founder of The Bonus Awards, who started his journey into customer loyalty over 35 years ago.

Learn how to attract B2B customers to your B2C loyalty program with effective strategies, including personalized offers, gamification, dedicated tiers, and more.

Research indicates that the loyalty markets in Vietnam, Singapore, and the Asia Pacific are expected to grow

Unleash real devotion! Dive into innovative customer activation methods for loyalty programs. Elevate stickiness, engage effectively, and cultivate lasting brand love

Take a closer look at different mobile loyalty features and mechanics used in the world's most popular loyalty programs.

Guide for CMOs, CEOs, and CTOs: Choose the right loyalty provider by clarifying needs, assessing costs, and involving your tech team. Elevate your strategy now.

Become a champ in loyalty analytics. Discover nine must-have metrics that will clearly demonstrate the performance of your loyalty program.

Master loyalty rewards management. Learn best practices to increase customer engagement with 6 types of rewards and drive growth with expert guidance.

Cut your mobile loyalty application development costs in half with Flutter. Benefit from its efficiency to create a top-notch solution at a lower expense.

Explore tiered loyalty programs to boost profits. Effectively engage, reward, and retain customers with proven strategies.

Thanks to the API-first model and ease of integration, it took under 30 minutes to implement a developer–friendly business case.

Discover the real costs of custom loyalty program development. Explore our guide for insights on expenses, including a true cost of ownership analysis.

Find out what customer loyalty features global giants are using to retain customers, collect data, and increase revenue.

We wrote this article to help tech teams learn how to use an API-first loyalty engine. We'll also share some top tips for doing it right.

Uncover the top 10 retail loyalty programs, redefining customer devotion with innovative strategies and exclusive perks. Elevate your shopping experience.

Discover the best bank loyalty programs that have changed the industry and learn some useful tips on how to make yours work just as well.

Read an in-depth analysis of the top 10 eCommerce loyalty programs and see what loyalty features make them successful.

Discover the top 6 successful automotive loyalty programs, understand their loyalty strategy and learn what makes them successful.

In this article you will learn how recognizable brands use loyalty programs to achieve various business results.

In this episode, we talk about how sometimes we focus too much on technology and forget the human aspect of loyalty.

Discover expert-tested strategies to increase the use of rewards in your loyalty program and delight users with amazing benefits!

In this episode, we talk about how sometimes we focus too much on technology and forget the human aspect of loyalty.

Personalization is more than customized emails and subject lines: it's about connecting with the customers.

Learn practical ways to engage your loyalty program team, with a focus on in-store loyalty programs.

Boost your bottom line with cross-selling strategies for loyalty programs! Learn proven techniques to maximize customer allegiance and revenue growth.

In this episode of the Loyalty program builders podcast, we talk with about how loyalty program managers can collaborate effectively with stakeholders.

Check out this comprehensive article on customer acquisition and try out ready-to-use campaign templates and best practices to skyrocket your business.

Learn everything about coalition loyalty programs and how to build your first program.

Explore the intricacies of navigating a loyalty program after launch with expert Charlie Hills. Dive into challenges, strategies, and success stories of the first 90 days, and glean key insights from this Chief Strategy Officer at Mando-Connect. Don't miss these pivotal takeaways!

In this episode of the Loyalty program builders podcast, we sit down with Amanda Cromhout to address common challenges encountered when implementing a loyalty program.

Learn how to boost repeat purchases with a well-designed loyalty program. Explore strategies for new users, active members, and at-risk customers. Discover best practices for customer-centric success.

In this episode, we delve into the crucial topic of loyalty program health audits with David Slavick, an expert in the field.

In this episode of the Loyalty program builders podcast, we talk with Lia Grimberg about how to create a loyalty program business case, including timeline

Boost your business with referrals. Learn from 6 tried-and-true practices and real examples in our guide to crafting a successful referral program.

An article based on an the Loyalty program builders podcast interview with Philip Shelper.

Supercharge customer loyalty with our walk-through guide to segmentation. Increase engagement, sales, and personalization in just a few steps.

Discover the top 7 successful CPG loyalty programs that go above and beyond and explore strategies used by top FMCG brands.

Loyalty programs are most effective when they leverage data from multiple sources across all customer touchpoints. How can you achieve that? Discover a modern way of data integration with composable loyalty architecture.

Learn about the costs involved in building customer loyalty, with insights from Monika Motus, an accomplished loyalty expert, who has joined us to share the top 5 ingredients of budgeting a customer loyalty program, and some handy tips to help you along your loyalty path.

With Loyalty Summit CXM behind us, it's time to go over some of the most important insights and trends leaving their mark on the loyalty industry worldwide.

Compared to single-brands, mall loyalty programs tend to slip under the radar of loyalty marketing professionals. Chayya Sakhuja, the Co-Founder of QBF and loyalty program aficionado, tells it all.

How to build a successful loyalty strategy? Szymon Dziura, former Customer Engagement Loyalty Manager at Tesco Clubcard, reveals all the ingredients to make it happen.

With so many companies investing in customer loyalty programs, it’s worth posing the question: do loyalty programs work? Radek Hrachovec of Voxwise answers the question, and explains his unique methodology for loyalty program success.

What does it take to become a loyalty expert? Manav Fernandez, the co-founder of QuickBrownFox Consulting, tells us all about his journey.

There's no better place to reserve a hotel room, rent a car, book a seat at a restaurant, or buy a bus ticket than online booking websites.

Find out how to easily and efficiently enrich your product with loyalty and gamification features of your choice, and set yourself apart from the competition.

Discover the top 10 loyalty software options available on the market along with their pros and cons. Make an informed decision when it comes to building your loyalty engine.

Find out how to reconcile the build vs. buy dilemma without limiting your business to either of the approaches, and reaping the benefits of both.

Learn all about loyalty program liability from Len Llaguno, the Founder and Managing Partner at KYROS, the world's only actuarial firm focused solely on loyalty programs.

In the latest installment of the "Ask a Loyalty Expert" series, we speak to Stacey Lyons, who's the loyalty director at Loyalty & Reward Co, a leading loyalty consulting agency.

In our most recent interview, we talk to Charlie Hills from Mando-Connect, an experienced loyalty strategist and the brains behind the popular white paper series, ‘What the British want from loyalty programmes’.

Find out how you can use a simple RFP document for your loyalty program to get legitimate proposals from loyalty providers without hours of research.

In our latest interview, we speak to none other than our CEO, Cezary Olejarczyk, who tells us about all things blockchain, including the value it can add, some of its most crucial use cases, and Open Loyalty's open source blockchain undertakings.

Learn about our approach to recruitment in the loyalty world, and why it yields such great results.

Learn about the most popular and successful loyalty programs for sports clubs - facts, numbers, and their most exciting features.

Learn about benefits of having a powerful loyalty engine and find out how it can change your business game. In this piece, we dive into eight key benefits of loyalty programs, as well as the reasons behind their popularity.

An interview with Eileen McGuinness, the Co-Founder of the Irish Loyalty Awards, and a longtime loyalty practitioner with over 15 years' industry experience.

As environmental issues become impossible to ignore, demographics shift and customer expectations change, implementing sustainability is gradually becoming a core practice in the world of loyalty.

As the direct-to-consumer (D2C) industry experiences a boom, with large numbers of digitally native retailers flooding the retail space and building loyal followings, some FMCGs may be struggling to keep up. Below we explore how they can do so - and more.

An interview with Rajasree Cheruvu, an experienced loyalty marketer with over 15 years of experience in the retail industry across multiple international markets like the UK, UAE and India.