Leaderboard module
Leaderboard software
Open Loyalty is an API-first engine for introducing gamified leaderboards at scale to increase profit margin and CLV
We helped 100+ enterprises build successful loyalty points programs
Leaderboards software program that drives long-lasting results
Leaderboards system to power up a successful gamified loyalty program
Configure leaderboards based on spending or behavior to keep your customers engaged
Motivate members to actively participate in your loyalty program through leaderboards that provide an element of fun and competition.
Set up rankings for top users based on any activity, such as total spending during Black Friday, reviews written about a product, or consecutive logins in a month.
Use leaderboards to engage and reward the most active members
Recognize your most active customers with a combination of loyalty and gamification mechanics. Invite users to compete with leaderboards based on affinities, location, and shopping habits.
Create engaging campaigns, such as Top 3 New York Athletes receive extra 100 points, a VIP badge and a tier upgrade.
Boost engagement rate by motivating users to compete
Guide users to dominate the rankings and outperform their peers by seamlessly integrating actions relevant to your brand, such as shopping or exercising, into their progress. Harness their competitive drive while cultivating a powerful sense of urgency.
For instance, achieve an engagement spike by emailing all participants 12 hours before a leaderboard closes, providing them with actionable tips to secure the first place.
Introduce a powerful leaderboard into your ecosystems efficiently without the resource strain of building from scratch
Minimize costs with leaderboards that reward only top customers
Use leaderboards as a cost-effective and targeted engagement mechanism. Avoid margin-eroding promotions by fostering long-term behavioral patterns.
Reward only top performers, trimming down costs and causing a FOMO effect with non-invited users.
Introduce leaderboards and rankings on any web or mobile app
Set up and manage dynamic rankings of your loyalty program members across web, mobile, and more via API, webhooks, and data import.
Have a dedicated view of the leaderboard in your mobile app synced live with a ranking widget on a dedicated landing page.
Use leaderboard data to trigger or enrich the systems, such as CDP and BI
Collect client information automatically via admin panel dashboards and dedicated API endpoints, making it easy to enrich your CDP.
For example, trigger automatic email campaigns to users who move down the leaderboard, directing them to engage more.
Frequently asked questions
Leaderboards are allows businesses to create and manage dynamic rankings of their loyalty program members. These rankings are based on selected metrics, introducing gamification and friendly competition to enhance engagement and encourage repeat customer interactions.
Leaderboards are fully integrated with all other Open Loyalty's gamification features, such as points, badges, achievements, and tiers.
Key benefits of using leaderboards include:
– Increased Customer Engagement, motivating members to actively participate in the loyalty program.
– Enhanced gamification, by adding an element of fun and competition.
– Identification of top members, by helping businesses recognize and potentially reward their most active customers.
– Driving specific behaviors, by encouraging actions tied to the tracked metrics.
– Cost-effective engagement, by offering an alternative to margin-eroding promotions and fostering long-term behavioral patterns, as highlighted by market trends showing a preference for gamification over constant discounts.
Yes, Open Loyalty's leaderboards are fully automated, but can also be configured and updated manually. Admins can create and manage leaderboards from a dedicated admin panel section.
Some of the leaderboard API functions include managing leaderboards, retrieving top members, fetching a member's position across different, and getting a member's position in a specific leaderboard.
Leaderboards are useful in multiple industries. Here are some use cases:
– Retail/E-commerce "Top Spender Challenge": Ranks customers by points earned from purchases to boost basket values and repeat visits.
– Gig economy "Star Performer Ranking": Ranks drivers/couriers of specific cities by completed trips or ratings to motivate better service and activity.
– SaaS/Product-led "Platform Champion Board": Awards points for feature use or new user invitations to drive product adoption and highlight power users.
– Health engagement/Wellness programs: Companies can implement leaderboards with their users or within internal platforms to gamify wellness challenges (e.g., steps taken, healthy habits) or training completion rates, fostering friendly competition.
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