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Loyalty points system for increasing customer retention and engagement

Create points-based customer loyalty programs with various earning rules. Build customer loyalty, by rewarding customers for their purchases, behavior, or specific interactions.
Great brands build reward programs with Open Loyalty
Use cases

Loyalty points software that covers the essential and allows

Create earning rules based on transactions

Manage points liability

Set earning rules based on behavior, e.g., registration

Upload multiple points transfers

Set earning rules based on events from 3rd party system

Configure points expiration rules

Create earning rules based on referrals

Define points pending rules

Dashboard mockup
Transactional earning rules

Introduce reward point campaigns based on your chosen transaction attributes

Use transactional earning rules to define how many points can be earned based on transaction attributes, such as shopping in person or via your online store. Combine rules with time, segment, location, and more.
Work with predefined rules or add custom ones to engage customers and increase customer lifetime value among loyalty members.
Behavioral earning rules

Build a points-based loyalty program that rewards customers for specific behaviors

Reward loyal customers with behavioural earning rules, based on actions they have taken. Encourage customers to perform actions such as referring new customers, subscribing to your newsletter, making repeat purchases, and much more.
Configure custom events and give points for any you want.
Dashboard mockup
Dashboard mockup
Points liability management

Manage point transfers in your loyalty program manually or automatically

Monitor every point transfer in your loyalty program, including earning and spending points. Configure digital wallets for storing points and stay up to date with the extended points liability management module.
If needed, add point transfers manually or import them from third party systems via the Open Loyalty API. Access customer data to determine the number of points, including active, pending, burned, or expired points.
Points limitations

Define earning rules and limits to secure your loyalty program against fraud

The Open Loyalty points program is designed to ensure you keep your budget in check and stay one step ahead of fraudsters. With the campaign limitations feature, you can set limits for the total number of rewards points that can be earned. Decide on the number of available points per campaign and member.
Use budget limits as a security measure to prevent overspending, fraud, and make campaign management hassle-free. Keep your budget in check and stay one step ahead of fraudsters.
Dashboard mockup
Dashboard mockup
Various redemption mechanics

Allow members to spend their loyalty points in many different ways

Design the most effective redemption mechanics for your business. Let customers use their points to redeem loyalty program rewards, coupons or turn them into a payment method.
For more gamified programs, use point-based tiers that will be automatically recalculated according to the schedule you set. Read more about the loyalty tier module.
Loyalty mechanics

Use flexible loyalty solution modules to build loyalty program of any shape

Get started

Let's talk about your challenges and how Open Loyalty can help

Success stories

See how Open Loyalty helps brands grow their business


How ALDO used Open Loyalty to create a fully omnichannel loyalty program that went live in the US, UK, and Canada in 3 months.

MSI Rewards

How MSI used Open Loyalty services to implement a gamification-based loyalty program for gamers in 10 countries in just 3 months.

U.S. Soccer Insiders

How the U.S. Soccer Federation worked with Open Loyalty to create a multi-tier, omnichannel loyalty program to engage football fans.