Points mechanic
Loyalty points system
Open Loyalty is an API-first engine for introducing points-based loyalty programs at scale to increase purchase frequency, customer lifetime value, and retention.
We helped 100+ enterprises build successful loyalty points programs
Points software that drives results
The points software to create a successful loyalty program
Introduce reward point campaigns based on your chosen transaction attributes
Define the points earned based on transaction attributes – shopping in person, via your online store, or any custom channel. Combine rules with time windows, segments, and locations to target earning precisely.
Work with predefined rules or configure custom ones to match your business model and increase customer lifetime value. Employ a data-driven approach to optimise the customer journey and increase sales.
Build a points-based loyalty program that rewards customers for specific behaviors
Reward members for actions beyond purchases – referrals, newsletter subscriptions, product reviews, profile completions, wishlist additions, and more.
Configure custom events to reward activities unique to your business and loyalty program. Build a points economy that shapes customer behavior, not just records transactions.
Manage point transfers in your loyalty program manually or automatically
Monitor every point transfer in your program – earning, spending, pending, and expired. Configure digital wallets for storing points and manage transfers manually or via automated imports from third-party systems through the Open Loyalty API.
Access individual member balance data at any time, including active, pending, burned, and expired point states, to support accurate liability forecasting and member communications.
Open Loyalty lets you introduce a powerful points engine into your ecosystem efficiently – without the resource strain of building from scratch.
Allow members to spend their loyalty points in any way they want
Design redemption mechanics that make points feel valuable and worth earning. Let members use points to redeem rewards and coupons, or convert them into a direct payment method at checkout.
Use point-based tiers, exclusive badges, and much more to gamify the program and reward your most engaged customers.
Monitor and analyze points wallets with ease, from a high-level to a detailed zoom-in
Track the full performance of your points economy from a single dashboard. Preview currency balances by point type across time frames and use precise reporting for cost forecasting.
ind actionable insights by zooming in on point activity of specific users, tenants or segments. Monitor key statistics to understand program health and identify where earning or redemption mechanics need adjustment.
Secure your loyalty program against fraud with earning rules and limits
Set limits on the total points earnable per campaign and per member to keep budget predictable and prevent abuse. Configure anti-fraud rules directly inside your points program to detect and block abnormal earning patterns.
Protect program economics without adding manual oversight – budget limits and fraud controls work automatically in the background.
Frequently asked questions
A loyalty points system rewards customers for purchases and engagement by granting points redeemable for discounts, products, or exclusive rewards.
Implement a points program to increase customer retention, drive repeat purchases, and grow customer lifetime value – while collecting behavioral data that informs how you run future campaigns.
Open Loyalty lets businesses define custom earning rules across multiple digital wallets, so customers accumulate points through purchases, referrals, and other configurable activities.
Customers redeem points based on rules set by the business – against rewards, coupons, or as a payment method.
Combine points with tiers, challenges, and other mechanics to create programs that go beyond basic earn-and-burn.
Yes. Configure earning rules based on any transaction attribute, behavioral event, or custom activity.
Set redemption thresholds, expiry rules, and per-member or per-campaign earning caps. Limits also serve as fraud prevention – ensuring only legitimate activity accumulates points.
Yes. Open Loyalty integrates with eCommerce platforms, CRMs, marketing tools, and POS systems via API, webhooks, and recurring data exports.
A well-executed integration ensures loyalty data flows seamlessly across all channels – online and in-store.
Open Loyalty provides a dedicated points analytics dashboard with real-time data on earning, spending, redemption rates, breakage rates, and wallet balances.
Drill down to individual member activity or view high-level charts for stakeholder reporting. Export data to third-party analytics tools for deeper analysis.
Yes. Behavioral earning rules let you reward customers for referrals, logins, product reviews, social media engagement, profile completions, and any custom event you define.
Non-transactional rules create a more holistic engagement model – one where loyalty reflects the full customer relationship, not just transaction history.
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Part of an international capital group
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35 loyalty and gamification experts
Helping customers in over 30 countries
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