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Loyalty points system for increasing customer retention and engagement

Create points-based customer loyalty programs with various earning rules. Reward customers for their purchases, behavior, or specific interactions.

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Transactional Earning Rules

Introduce reward points campaigns based on your chosen transaction attributes

Use transactional earning rules to define how many points can be earned based on transaction attributes, such as purchase in-store, or on your website. Combine rules with time, segment, location, and more.

Work with predefined rules or add custom ones to engage customers and complement your loyalty strategy.

Picture showing example customer loyalty program scheme.
An example of a points-based rewards program rewarding specific customer behavior.

Behavioral Earning Rules

Introduce a points-based loyalty program that rewards customers for specific behaviors

Reward loyal customers with behavioral earning rules, based on actions they have taken. Encourage customers to perform actions such as referring a new customer, subscribing to your newsletter, making repeat purchases, and much more.

Give points for any custom event you want. 

Points liability management

Manage point transfers in your loyalty program manually or automatically

Monitor every point transaction in your loyalty program. Add point transfers manually or import them from third party systems via the Open Loyalty API. Quickly determine the number of points in the market, including active, pending, burned, or expired points. 

Read more about the Open Loyalty API

Quickly determine the number of loyalty points for your existing customers base.
Prevent overspending, fraud, and make campaign management hassle-free.

Points limitations

Define limits for number of points earned globally or per member and secure your loyalty program against fraud

The Open Loyalty points program is designed to ensure both yours and your client's safety. Keep your budget in check and stay one step ahead of fraudsters. Limit the total number of points you want to award, by setting restrictions in your customer rewards programs.

You can use budget limits as a security measure to prevent overspending, fraud, and make campaign management hassle-free. 

Various redemption mechanics

Allow members to spend their loyalty points in many different ways

Design the redemption mechanics that will be the most effective for your business. Let customers use their points to redeem rewards and coupons or turn them into a payment method. 

For more gamified programs, use point-based tiers that will be automatically recalculated according to the schedule you set. 

Let your customers spend their loyalty points in numerous ways.

Use elastic loyalty solution modules to introduce rich engagement mechanics

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Loyalty blocks

Use elastic loyalty solution modules to introduce rich engagement mechanics