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Case study

SwipeRx incorporated loyalty mechanics into
an all-in-one app
for pharmacy professionals

See how the team at SwipeRx empowers pharmacies in Southeast Asia with a loyalty program driving customer retention and the average purchase value.

Project summary

SwipeRx is the largest digital pharmacy network in Southeast Asia dedicated to empowering pharmacies, advancing patient care, and transforming global health.

The company aims to become the digital layer for the entire healthcare supply chain and provide a singular access point so that pharmaceutical companies, governments, and NGOs can access pharmacy and patient data to improve healthcare outcomes.

Their business model relies on API-first technology stack providing a network of pharmacy professionals and students with the tools they need to be successful in pharmacy practice and enabling them to buy the quality medicines they need.

Relevant trend: digital transformation

SwipeRx provides access to technology changing the way healthcare is provided.

The challenge

Their goal is to unite the fragmented and disconnected pharmacy channel in Southeast Asia so they can streamline pharmacy operations and serve the needs of their communities to their full potential.

Here’s how they use Open Loyalty to increase user engagement and basket value.

Key results

Effective loyalty mechanics incorporated into an all-in-one app for pharmacy professionals:

  • Points: five distinct point categories
  • Tiers: five status tiers plus a special cashback tier
  • Rewards: a catalog of redeemable rewards
  • Achievements: upon reaching a point threshold, a pharmacy progresses to a higher status tier

Business results

Loyalty program members show:

  • 91,41% customer retention rate
  • over 80% reward redemption rate

The solution: the SwipeRx app

The SwipeRx app is built on two core functions:

  • SwipeRx Community: providing a network of pharmacy professionals and students with the tools they need to be successful in pharmacy practice.
  • SwipeRx Commerce: the largest purchasing network of pharmacies enabling them to buy the quality medicines they need with access to an exclusive loyalty program.
SwipeRx Commerce with access to an exclusive loyalty program
SwipeRx Commerce with access to an exclusive loyalty program
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