Dietly.pl is a leading platform aggregating approximately 300 dietary catering services in Poland, allowing users to conveniently explore and order meals from multiple providers through a single account.
The company created a loyalty program that would strengthen users' relationship with the Dietly platform as a whole, while continuing to support the diversity and uniqueness of individual catering partners.
"The program's goal is to build loyalty among users towards the Dietly brand. We want to make users across the entire ecosystem aware that ordering on the Dietly platform is significantly more beneficial than directly from catering services, because here they are rewarded regardless of where they make their purchases."
Piotr Jakubek
Product Manager at Dietly
Relevant Trend: Marketplace Loyalty Program
In the dietary catering market building long-term customer loyalty goes beyond offering one-off discounts. It becomes crucial to create an ecosystem where users feel rewarded for every interaction, regardless of the chosen provider. This trend offers more variety and builds lasting customer relationships.
Before implementing the loyalty program, Dietly faced several challenges:
"The dietary catering market is very dynamic and competitive. Promotional offers have become a common expectation among customers, which makes it even more important for us to create long-term value and differentiation beyond just price."
Piotr Jakubek
Product Manager at Dietly
"Thanks to the loyalty program, we can now engage users continuously and in a more personalized way. Previously, our efforts focused on seasonal campaigns like the May or Christmas Campaigns, which were effective but naturally limited in duration and scope. The loyalty program complements these initiatives by providing ongoing, tailored engagement."
Piotr Jakubek
Product Manager at Dietly
Long implementation time for in-house solutions: Attempts to build a loyalty program internally were time-consuming and unscalable.
The implementation of the loyalty program with Open Loyalty brought significant benefits to Dietly: