Games of chance module
Games of chance software
Open Loyalty is an API-first engine for introducing loyalty games of chance at scale to increase the number of transactions, profit margin, and CLV
We helped 100+ enterprises build successful loyalty points programs
Game of chance software program that drives long-lasting results
Power up an engaging gamified loyalty program with games of chance
Engage customers with Lucky Draw, Spin the Wheel, Treasure Chests, and more
Keep your members engaged with games of chance such as Lucky Draw, Spin the Wheel, Treasure Chests, and Lotteries, efficiently, without the resource strain of building from scratch.
Games of chance engage users with a dopamine reward while keeping the budget optimized – you control the odds and the prize pool of every game.
Keep the costs down, maintain full control, and minimize risk
Optimize the randomness and prize pools to maintain a healthy budget while still keeping users coming back for more.
For example, offer a Treasure Chest with low-value item as part of daily login quest. Invite every program member to an alluring Lottery reward with an very low chance of win – boosting program-wide engagement.
Drive customer engagement and drive urgency through gamification
Guide users to a sense of winning by seamlessly integrating actions relevant to your brand into their progress. Harness their competitive drive while cultivating a powerful sense of urgency.
For instance, achieve an engagement spike by sending a push notification to users informing a fresh Spin the Wheel is waiting for them.
Introduce powerful lucky draw, spin the wheel, treasure chests, and more games of chance into your ecosystems efficiently without the resource strain of building from scratch.
Mix and tailor games of chance to tackle each business goal
Tailor your gamification strategy to achieve specific business outcomes. Combine games of chance with other mechanics such as tiers, challenges, badges, and virtual points.
For example, use a gamified Lucky Draw to boost daily logins, challenge high-tier members to Scratch & Wins, and show a Spin the Wheel after every high-yield purchase to boost AOV.
Control costs and maximize ROI across multiple campaigns
Games of chance help you turn the loyalty program from cost center to profit center. Manage multiple campaigns, monitoring their results and fine-tuning them as needed.
For example, onboard newcomers with a Wheel of Prizes with a high chance of winning low-value items. Then, offer a generous Lottery exclusive to the high spenders of that month – and increase the prize during shopping holidays.
Integrate games of chance seamlessly into any frontend
Delight members with a consistent gaming experience across all devices, always following your branding. Offer inviting games of chance via web, mobile, and more, powered by API, webhooks, and data import.
Follow your users everywhere. For example, have a dedicated view of the game in your mobile app synced live with a customer profile widget on a dedicated landing page.
Frequently asked questions
Games of chance is a powerful gamification module that allows businesses to easily create and manage engaging, instant-win campaigns like Spin the Wheel, Scratch & Win, Treasure Chest, and other randomized draws.
These games provide members with an element of excitement and instant gratification, enhancing engagement and encouraging specific, desired customer behaviors.
Games of chance fully integrate with all other Open Loyalty gamification mechanics, such as Points, Tiers, Rewards, and Coupons.
Key benefits of using games of chance include:
Driving immediate action: The instant-win mechanic creates a powerful incentive to complete a transaction, sign up, or engage with your brand immediately (e.g., "Spin to Win after your purchase!").
Budget-optimized rewards: You maintain full control over the probability and value of rewards, ensuring campaigns are both exciting for the user and profitable for the business. Easily configure prizes (points, coupons, physical goods) based on member segments or activity.
Increased engagement and excitement: Introducing an element of surprise and luck significantly boosts user retention and creates a fun, memorable experience.
Customer segmentation and data: Games can be used to gather valuable zero-party data or target specific segments with unique offers based on their interaction with the game.
Integration with loyalty currency: Allows members to spend their earned loyalty points for an extra chance to play, increasing the utility and perceived value of your loyalty currency.
Yes, Open Loyalty's games of chance are designed for automation. You can configure Wheel of Prizes, Scratch &Â Win, Lucky Draw and more to trigger automatically based on member behavior, such as:
– Reaching a specific spending threshold.
– Completing a profile or a survey.
– Leaving a review.
– Making a first-time purchase.
– Logging into the app daily.
– Other behaviors specific to your business.
Admins can easily manage and configure the games, prizes, and winning probabilities via a dedicated admin panel. It's also possible to monitor the campaign performance live to perform any necessary fine-tuning.
The Open Loyalty API provides seamless integration for real-time game play across any web or mobile application.
Games of Chance are highly versatile and effective across multiple sectors. Some examples:
Retail/E-commerce: A Spin the Wheel popup on the checkout confirmation page, offering a random discount or bonus points for a future purchase.
CPG (Consumer Packaged Goods): Printing Scratch & Win codes on product packaging to drive users to a dedicated landing page or mobile app, rewarding them with points or digital badges.
Financial services: Offering a daily Lucky Login draw to win bonus loyalty points or a small cash reward for customers who consistently log into their banking app.
Travel/Hospitality: An instant-win game upon booking completion to offer a free upgrade, bonus miles, or a discount on an excursion.
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