How Retailers Use Gamified Loyalty to Outperform Competitors

Join Kacper Cebo, Co-Founder & CSO at OpenLoyalty, as he reveals the mechanics behind the most effective retail loyalty programs.I

What you'll learn:

• The CLV Roadmap: Understand how loyalty goals and investments have evolved, with gamification becoming the key driver for long-term customer value.
• Why Discounts Fail: See the data on why leading retailers are replacing short-term cart incentives with dynamic challenges, delayed rewards, and dynamic tiers to reduce churn.
• Actionable Examples: Visual walkthroughs of campaigns like shopping missions, non-transactional challenges (referrals, reviews), and spin-the-wheel activations that drive daily app engagement.
• Next Steps: Clear guidance on how to align your KPIs with CLV and test gamified components that sustain engagement between transactions.