Omnichannel retail loyalty software

An effective retail loyalty program must be fully omnichannel, scalable, and data-driven.

It cannot exist in a silo; it must seamlessly integrate with your existing expensive commerce platforms (SAP, Adobe, Salesforce) and unify customer experiences across eCommerce, physical stores, and mobile apps.

The primary goals of a retail loyalty program must be maximizing repeat purchases, increasing Average Order Value (AOV), and collecting zero-party data to drive personalization.

Open Loyalty drives both metrics through advanced mechanics designed to influence shopper behavior:

– Increase AOV: Open Loyalty enables you to create targeted campaigns that incentivize customers to add more items or purchase premium products.

Targeted campaigns can leverage a mix of perks such as extra points, higher loyalty tiers, or unique bonuses specifically for up-sell and cross-sell activities.

– Maximize repeat purchases: Open Loyalty offers gamification mechanics such as challenges, streaks, and badges to reward frequent visits and create relevant shopping habits, turning one-time buyers into regular loyalty members.

Open Loyalty is an API-first engine built specifically for seamless integration with complex enterprise systems. Our key technical advantages ensure reliability and speed:

– Speed and scalability: We guarantee a highly performant platform capable of handling large volumes of events with low latency, ensuring real-time status updates at the POS or on your eCommerce checkout.

– Security & Compliance: We provide rock-solid security with ISO 27001 and ISO 9001 certifications and full GDPR compliance, minimizing technical risk and resource strain on your IT teams.

Open Loyalty helps you incentivize customers to willingly share information. Your loyalty program then becomes a valuable data collection tool. In two steps:

– Collect customer data: You can reward customers for sharing their preferences, personal information, or product reviews through loyalty points or exclusive rewards.

– Personalization engine: This newly acquired zero-party data is then used to create personalized, omnichannel communications that map the customer journey, ensuring every promotion, reward, or communication is highly relevant, boosting engagement and conversions.

Open Loyalty helps you reduce CAC by leveraging existing customer relationships through controlled, gamified referrals:

– Increase customer acquisition: The platform enables you to expand your customer base through cost-effective and genuine referrals, using gamified challenges and personalized rewards to motivate sharing.

– Fraud reduction: Crucially, Open Loyalty helps to reduce fraud by rewarding only new buyers who were referred and actually make purchases, ensuring your budget is spent only on successful, verified customer acquisitions, increasing the ROI of your referral campaigns.

Yes. Building long-term loyalty requires rewarding behavior, not just transactions. Open Loyalty allows for enhanced engagement through:

– Behavioral campaigns: You can reward actions like referrals, reviews, surveys, or mobile app usage which deepen the customer relationship and generate valuable data.

– Gamification: Using mechanics such as challenges, streaks, and badges adds a playful twist to interactions, keeping customers connected to your brand even when they aren't actively shopping.