Recover your matchday revenue leaks with fan engagement
Your extended Loyalty Success Team 
that gets all football clubs’ pain points
Work hands-on with your KPIs after go-live to maximize your success
Loyalty and gamification software program that drives long-lasting results
Use gamified loyalty tactics that drive retention, frequency and CLV
Submit your starting lineup pre-match and earn points based on how many players you got right
Earn digital caps by attending every match in the season, and unlock exclusive rewards
Refer new fans and enter a sweepstakes for a 
VIP meet-and-greet with your favorite player
How you can use Open Loyalty to curb leaks and drive revenue
Recover the revenue lost to empty seats and no-shows
The No-Show Leak leaves tickets unused and results in significant lost revenue from F&B and merchandise.
Implement Attendance Streaks and gamified check-ins to reward fans with points for scanning their tickets. This behavioral incentive directly combats apathy to achieve a lower no-show rate among season ticket holders.
Turn unused season tickets into guaranteed revenue via official fan-to-fan transfer
The Resale Leak occurs when season ticket holders who cannot attend lack the infrastructure to officially transfer their seats, resulting in empty seats and missed sales.
Introduce a peer-to-peer system that rewards the original ticket holder with Loyalty Points for making the ticket available, and rewards the new buyer.
Increase conversion rates and average basket size for all matchday purchases
The Matchday Spend Leak shows a low conversion rate where attendees miss out on F&B purchases, often due to long queues.
Use a simple 1 point per €1 spent model integrated directly with all stadium POS systems. This continuous reward loop drives transactions, leading to an increase in F&B spend and in merchandise conversion per attendee.
Introduce gamification efficiently without the resource strain of building from scratch.
Flatten the arrival curve to reduce bottlenecks and maximize pre-kickoff spending
The Traffic Spike Leak sees most fans arrive in a tight 30-minute window, compressing purchase opportunities.
Incentivize early entry with Time-Based Entry Rewards or exclusive “Happy Hour” points boosts before the gates get crowded. Spread the load on F&B stalls, improving the fan experience, and ensuring they have more time and reduced stress.
Unify ticketing, POS, and access control data into a single, 360-degree fan view
Club data is often siloed, preventing the personalization required to monetize fan behavior effectively.
Use Open Loyalty to integrate every interaction in your existing ecosystem – from the ticket scan to the purchase of a scarf –, assigning value and points to all actions.
Provide sponsors with a direct, gamified channel to reach highly-engaged fan segments
Standard sponsorship deals often lack direct, measurable fan activation. Use Open Loyalty platform to create gamified sponsor challenges that tie commercial partners directly to fan behavior (e.g., The Official [Partner Name] Matchday Spender achievement).
These customized campaigns allow the club to sell higher-value, data-rich activation packages by delivering measurable outcomes and guaranteed engagement to their commercial partners.
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