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Case study

dacadoo builds a B2B2C digital health engagement platform with gamification mechanics

See how the team at dacadoo build solutions for insurers, health providers, retailers, employers, and banks to help them acquire, engage, and retain customers.
dacadoo case study

Project summary

dacadoo are global leaders in health scoring and lifestyle navigation in the digital healthcare industry. With the vision of a great life and health for everyone, they provide digital health engagement solutions for insurers, health providers, retailers, employers and banks to help them acquire, engage, and retain customers.

Their core product is a B2B2C digital health engagement platform (or DHEP) their clients use to build their own digital health apps for their customers, prospects and employees to gain competitive advantage.

Currently their products are present in 40 countries, available in 18 languages and surpass an eligible population of 100 million people.

dacadoo digital health engagement platform
The dacadoo apps make health measurable, understandable, and actionable. Apple watch® and iPhone® are trademarks of Apple Inc. Registered in the U.S. and other countries.

Relevant trends

  • Digital transformation: dacadoo was created to make health measurable, understandable, and actionable.
  • Conscientious Health: 86% of global consumers agree ‘I need to do more to look after myself physically’. (IPSOS 2023)

Here’s how the team at dacadoo uses Open Loyalty to implement gamification mechanics into their digital health engagement platform to help their customers acquire, engage, and retain customers.

Loyalty and gamification features implemented into the product

  • event-triggered campaigns
  • achievement-triggered campaigns
  • segments
  • tiers
  • wallets

Business results

  • 7x higher retention after 30 days than any other industry
  • 62% increase on monthly active users on average per year
  • 71% engagement from monthly users

The challenge

Building tools to increase user engagement

The target audience we are going after are between 35 to 65 year olds. This is a generally healthy audience with typically no underlying diseases. As you can imagine, It’s difficult to motivate healthy people to use a health and wellness solution regularly.
In order to succeed, you need a good coverage of engagement functionalities like gamification, lifestyle coaching, content, social features, analytics as well as economic incentives. For example, distributing points for healthy behavior and allowing users to spend these points in a reward shop.
Manuel Heuer, Chief Operating Officer at dacadoo

Providing multiple event-triggered campaigns

The main product-related challenge was creating and maintaining campaigns tailored to the specific needs of our clients. Our previous system was not flexible enough and had quite a few limitations. With Open Loyalty we can create user engagement campaigns much easier and fulfill the requirements of our clients with less restrictions.
Jonas Minke, Head of Product at dacadoo

The Solution

A toolkit of loyalty and gamification features based on the API-first architecture

Open Loyalty is an API-first loyalty engine offering powerful loyalty and gamification features like points, tiers, rewards, referrals, wallets, badges, coupons, and achievements that can be implemented to existing products and services faster than developing them from scratch.

We use goals, challenges, and event-triggered achievements. We set up events and when they occur, we send the data to Open Loyalty and trigger campaigns. Creating campaigns and tailoring them to what our clients needed in our platform used to be difficult and expensive. The loyalty engine makes it much easier for us to configure and customize the engagement mechanics.
Jonas Minke Head of Product at dacadoo

The Digital Health Engagement Platform

dacadoo’s Digital Health Engagement Platform (DHEP) combines artificial intelligence, lifestyle coaching, behavioral science, and gamification to drive healthier lifestyle habits.

dacadoo digital health engagement platform
Users can track activities and lifestyle factors via their preferred tracking devices and apps. Apple watch® and iPhone® are trademarks of Apple Inc. Registered in the U.S. and other countries.

Connect and Track

Users sign up in a few simple steps. They can track over 120 different activities and lifestyle factors, including sleep, nutrition, and exercise, directly with dacadoo via their preferred tracking devices and apps.

Health Score

The dacadoo Health Score is a dynamic, science-backed score between 0 and 1,000 that makes sense from complex health data. Its personalized insights, combined with their coaching and gamification features empowering users to take control of their health and wellbeing.

Goals

Users can activate a variety of goals to set health and lifestyle targets, track their progress, make more positive lifestyle choices, and improve their Health Score.

Social Activities

Users can stay motivated by connecting with friends and colleagues, cheering each other on, and sharing their activities and achievements on social networks.

Rewards

With the rewards feature users can earn points for healthy behavior. They can redeem points in a rewards shop for benefits like an insurance premium discount.

Gamification

The game mechanics encourage users to remain active and engaged. The platform library contains team and individual challenges — exercise, nutrition, fun photo-sharing — and 200+ rewarding individual achievements, like self-activated personal goals.

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