Consumer packaged goods (CPG) loyalty software
Your extended Loyalty Success Team that understands CPG challenges
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CPG loyalty platform that drives customer loyalty
The gamification engine for teams selling directly to consumers (D2C)
Get consumer data and reach shoppers, even when selling through distributors and retailers
Turn a purchase into a scannable moment, a receipt upload, a product code, or a QR scan at the shelf or an in-store activation, so a sale made through a distributor still creates a direct line back to the person who bought it.
Continue that relationship across whatever channel the consumer already uses, an app, an e-wallet, SMS, or a prompt inside the store, instead of asking them to adopt one you own.
Give shoppers a reason to stay when a cheaper private-label option is right next to yours
Layer personalized offers, tiers, or community perks on top of a purchase, so the buying decision isn't only about which product costs less this week.
Use the data a loyalty program generates, receipts, surveys, redemption patterns, to catch a shift toward a private-label alternative or a competitor before it shows up in a quarterly sales report.
Give members a reason to engage between purchases
Combine points with content and a shared community space, so members interact with the brand in the days between purchases, not only at checkout.
Reward actions beyond the purchase itself, like referrals or engagement with brand content, the same way you'd reward the purchase, so the relationship doesn't reset to zero until the next basket.
Open Loyalty's loyalty engine helps you retain high-value customers and partners and engage all year round
The gamification engine for teams managing retail and trade partners (B2B)
Run a B2B loyalty program for retailers and distributors, not just consumers
Incentivize the shops and distributors that stock and sell your products with their own loyalty program, separate from any consumer-facing rewards but built on the same platform.
Use it to support a specific commercial goal, like prioritizing a new product line on shelf, instead of leaving that entirely to margin and negotiation.
Scale trade incentives across borders without rebuilding the platform each time
Launch a retail-partner incentive program in one city or country, then extend it to the next, running the same underlying engine instead of standing up a new system per market.
An API-first architecture keeps time-to-market short, so a rollout tied to a new-market entry doesn't get stuck behind a long implementation cycle.
Reward retail partners for the volume they move, not just for stocking your product
Structure tiered incentives, like volume rebates or co-op marketing credits, around actual sell-through data instead of a flat listing fee or a one-time signup bonus.
Give your best-performing partners a reason to keep prioritizing your product on shelf, the same way a consumer loyalty tier rewards a shopper's best behavior.
CPG loyalty software frequently asked questions
What is a CPG loyalty program?
A structured way for consumer packaged goods brands to reward repeat purchases and build a direct relationship with the people who buy their products, even when those purchases happen through a retailer or distributor rather than a direct sale.
Most programs use receipt scanning, product codes, or QR codes to connect an in-store or online purchase back to a member account.
How can CPG brands build customer loyalty when they sell through retailers instead of directly to consumers?
By creating a brand-owned engagement layer, like a receipt-scan or QR-code program, that captures the purchase and the customer relationship regardless of which store or distributor made the sale.
That gives the brand consumer-level data and a way to stay in touch, instead of relying on the retailer's own aggregated, delayed reporting.
How do private label and store brands affect CPG customer loyalty?
Private label products have grown to roughly a quarter of food and beverage sales, and most shoppers now say price, not brand, drives their choice at shelf.
Loyalty programs that add personalization, community, or tiered perks on top of the product give shoppers a reason to stay that a lower shelf price alone doesn't undercut.
Can a loyalty program run across multiple countries for a global CPG brand?
Yes. A single loyalty platform can run market-specific programs, with different languages, currencies, and reward catalogs, without rebuilding the underlying system for each new country, which keeps a multi-country rollout fast.
What's the difference between a consumer loyalty program and a trade or retail-partner loyalty program in CPG?
A consumer loyalty program rewards the end shopper directly. A trade or retail-partner program instead rewards the retailers, distributors, or resellers who stock and sell the brand's products, incentivizing them to prioritize that brand on shelf.
Some CPG companies run both on the same underlying platform.
How does gamification help CPG brands increase engagement?
By rewarding actions beyond the purchase itself, like referrals, surveys, or engaging with brand content, gamification keeps members interacting with a brand between purchases, which helps offset how infrequently some CPG categories are bought compared to daily app or retail visits.
The gamification engine for teams selling directly to consumers (D2C)
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