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🎥 Video: How Retailers Use Gamified Loyalty to Outperform Competitors.
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eCommerce loyalty software

Open Loyalty is an API-first engine for introducing gamified retail loyalty programs at scale to increase Customer Lifetime Value.
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Loyalty one-stop-shop

Your extended Loyalty Success Team that understands eCommerce challenges

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Single point of contact ensuring fast and smooth support and execution
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Hands-on loyalty experts actively working on your loyalty program success
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Seamless integrations to
all systems – eCommerce, CDP, CRM, and more
Three people's headshots with text Platform Support
Ongoing product support experts, helping with engine configuration
Your success plan

Work hands-on with your KPIs after go-live to maximize your success

Timeline of multiple loyalty program implementation steps

We helped 100+ enterprises build successful retail loyalty programs

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Drive business outcomes

Use gamified loyalty tactics that drive retention, frequency and CLV

Concept

Scan three products of the same brand in a month to play the Spin the Wheel game

Business impact
Customer activation
Customer lifetime value
Number of transactions
Mechanics
Code scanning
Spin the Wheel
Rewards
Stamps
Concept

Spend €100 in May to unlock a discount coupon and a tier with better perks!

Business impact
Customer lifetime value
Product sales
Transaction frequency
Mechanics
Shopping
Coupons
Tiers
Concept

Write more product reviews than your friends and get rewards every month!

Business impact
Customer data
Customer activation
Product feedback
Mechanics
Leaderboard
Rewards
Headshot CPO Karl Bzik
Book a call to discuss your challenges

The engine to create a eCommerce loyalty program

Trigger repeat purchases

Drive shopping frequency with engaging loyalty program campaigns

Turn one-time buyers into loyal customers or even brand ambassadors who buy regularly in your ecommerce store.

Leverage points, exclusive discounts, tiered rewards, VIP segments, customer referrals, and more loyalty and gamification mechanics. Making shopping a fun experience ensures new customers enjoy adding more items to their carts.

Increase customer acquisition

Bring in more high-value shoppers with referrals and smart gamification

Turn one-time buyers into loyal customers or even brand ambassadors who buy regularly and loyalty members.


The Open Loyalty retail loyalty program software allows you to create a tailored rewards program to retain customers. Use points, levels, coupons, exclusive rewards and achievements to make transactions fun. Design gamification campaigns to reward frequent visits and create relevant shopping habits.

Boost AOV

Increase average order value with up-sell and cross-sell strategies

Adapt the program to your marketing strategy. Encourage customers to buy more items by offering loyalty points on bundle purchases. Restrict promotions to certain membership levels to create a sense of exclusivity.

Create unique online offers that promote high-value or high-margin products. Use data insights to give personalized recommendations that greatly increase cart value and eCommerce sales.

Want the best loyalty program features to boost CLV?

Open Loyalty’s gamified loyalty engine helps you acquire customers, increase shopping frequency, and maximize AOV.

Collect customer data

Enrich CDPs with live zero-party data

Use loyalty programs as a source of valuable zero-party data that go beyond typical sales activity. Reward customers for sharing their preferences, personal information, or product reviews.


Enrich product recommendations and provide dynamic content tailored to each customer.

Enjoy flexibility

Easily integrate enterprise-grade eCommerce loyalty program features

Open Loyalty allows high-volume eCommerce to implement gamified loyalty programs quickly and safely.

Use the flexible API to seamlessly integrate Open Loyalty to eCommerce platforms, payment gateways, CRM, ERP, analytics, marketing automation, and the remaining stack. Have all data –from how well you retain customers to individual customer journey and purchase history – available at all times.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50M
transactions/year
800M
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
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Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
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Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction