Develop referral marketing programs of any size and shape with powerful referral software

Make customers your brand ambassadors and build a loyal community with scalable, API-first referral software.
Enterprise loyalty software
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Referral program software use cases

Perform all the critical actions of the loyalty program manager

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Create various referral campaigns for different customer segments

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Reward successful referrals with loyalty units, such as points or stars

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Reward referrer for referee’s transactions, e.g., the first transaction

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Compensate successful referrals with material rewards or coupons

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Reward referrer for referee’s behavior, e.g. registration

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Introduce gamified referral programs based on milestones and challenges

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Create two-sided referral rules for the referrer and referee

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Implement referral programs in any channel, e.g., mobile or eCommerce

Achievements based on referrals

Enrich your referrals with robust gamification mechanics

Referrals are a powerful promotional tactic, helping businesses acquire customers more easily and cost-effectively.
Referral also blends well with gamification, which rewards customers for specific actions, albeit in a more fun way.
Our achievements feature combines the strengths of the referrals and gamification, enabling loyalty program owners to scale up their campaigns. Reward users for acting as brand ambassadors and reward them with gifts and a fun time.
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Open Loyalty Campaign Language

Configure any kind of customer referral campaign with Open Loyalty's referral campaign language

You can set multiple rules and conditions such as time, customer segment, event details, transaction details, details of the referrer, referee, or others.
Trigger referral campaigns in multiple ways: by the transactions, internally detected events such as registration, or any custom-defined event received from a third-party system. Define your ideal referral program strategy and use transactional and non-transactional rules.
Various types of segments

Create engaging referral programs for different segments of your customers

Thanks to the Open Loyalty Campaign Language, you can create and mix multiple highly personalized referral campaigns to engage your customers.
Group referrals by category and type, and keep your customer loyalty software running smoothly.
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Automate referral programs

Referral process configuration examples

Two-sided referral campaign: The Referrer gets a reward after a new member signs up; the Referee gets extra points after joining from the recommendation.

“Earn when a referee buys” campaign: The Referrer gets points every time the new member buys something.
Referral milestones campaign: The Referrer gets reward A after inviting three members and reward B after referring ten new customers.
Referral from any touchpoint

Add referral program features to eCommerce, POS, mobile application, or any other touchpoint

Thanks to the API-first approach, you can easily add referral program capabilities to any frontend application.
With our advanced Referral Program API, you can easily connect the referral campaign system with any internal or external platform.
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Loyalty features

Add loyalty and gamification features to your products and services and drive results

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Let's talk about your challenges and how Open Loyalty can help

Success stories

See how Open Loyalty helps brands grow their business


How ALDO used Open Loyalty to create a fully omnichannel loyalty program that went live in the US, UK, and Canada in 3 months.

MSI Rewards

How MSI used Open Loyalty services to implement a gamification-based loyalty program for gamers in 10 countries in just 3 months.

U.S. Soccer Insiders

How the U.S. Soccer Federation worked with Open Loyalty to create a multi-tier, omnichannel loyalty program to engage football fans.