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Referral

Referral software

Open Loyalty is an API-first engine for introducing gamified referral programs to acquire customers without hurting the profit margin

We helped 100+ enterprises build successful loyalty points programs

Referral system to power up a successful gamified loyalty program

Gamified referrals

Boost recurring customer referrals with gamification features

Increase customer engagement with gamified referrals. Set clear milestones (such as 3, 5, or 10 referrals) and offer progressively valuable rewards mixing points, achievements, tiers, and more gamification mechanics.

Keep users motivated with ongoing challenges. Deliver stronger results than standard referral campaigns your competitors rely on.

Personalized campaigns

Configure personalized referral campaigns for different segments

Run smarter, more effective referral campaigns with advanced personalization. Segment your customers and tailor incentives based on behavior and value – offer early adopters one reward structure, and VIP advocates another.

Use attributes like weekday, season, or customer status to deliver highly relevant, well-timed referral experiences that convert better.

User-friendly analytics

Monitor referral analytics and optimize each campaign

Optimize your referral strategy with actionable analytics. Measure referral volume by campaign, identify high-performing advocates, and uncover which tactics generate the most engagement. 

Apply these insights to enhance ongoing campaigns, fine-tuning your messaging, timing, and rewards for better outcomes.

Do you want to implement a customer referral program?

Introduce a powerful gamification engine into your ecosystems efficiently without the resource strain of building from scratch

Omnichannel referrals

Add consistent referral features to web or mobile applications

Reach customers wherever they are with omnichannel referral options. Support sharing through links, QR codes, custom codes, or verbal passphrases.
Quickly embed referral functionality into your current products and platforms using API, webhooks and data export, making it easy to scale referrals across channels.

Avoid frauds

Minimize and prevent fraud by setting smart anti-fraud limits

Maintain program integrity with advanced fraud prevention tools. Detect abnormal referral patterns, block suspicious behavior, and ensure only legitimate referrals are rewarded.

Apply limits and verify actions before issuing rewards to safeguard your budget and maximize referral impact.

Reduce CAC

Lower acquisition costs with gamified rewards and exciting incentives

Lower your customer acquisition costs without sacrificing engagement. Use referral lotteries to offer high perceived value at a fraction of the cost.

Add non-monetary rewards like digital badges or achievement tiers to motivate participation, driving results while keeping your budget under control.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction