API-first loyalty engine recognized by Deloitte & Google as a CE Tech Rocketship

Develop referral marketing programs of any size and shape with powerful referral software

Make customers your brand ambassadors and build a loyal community with scalable, API-first referral software.

Trusted by great brands


open loyalty campaign language

Configure any kind of customer referral campaign with Open Loyalty referral campaign language

A picture showing how Open Loyalty’s multiple rules work for referral program

You can set multiple rules, conditions such as time, customer segment, event details, transaction details, details of the referrer or referee, etc

The referral campaigns can be triggered by the transactions, internally detected events such as registration, or any custom-defined event received from a 3rd party system. Define your ideal referral program strategy and use transactional and non-transactional rules.

A picture showing how Open Loyalty’s triggers work for referral programs
A picture showing different segments of the customers

Create engaging referral programs for different segments of your customers. Thanks to the Open Loyalty Campaign Language, you can create and mix multiple highly personalized referral campaigns that will engage your customers.

Use cases

Referrals software that covers the essential and allows 

Create various referral campaigns for different customer segments

Reward successful referrals with loyalty units, e.g. points

Reward referrer for referee’s transactions, e.g., the first transaction

Compensate successful referral with material rewards or coupons

Reward referrer for referee’s behavior, e.g. registration

Introduce gamified referral program based on milestones and challenges

Create two-sided referral rules for referrer and referee

Implement referral program in any channel, e.g. mobile or eCommerce

automate referral programs

Referral process configuration examples

Illustration showing how Open Loyalty referral program software works

Two-sided referral campaign

Referrer gets a reward after a new member signs up, Referee gets extra points after joining from the recommendation.

Image showing Open Loyalty’s referral tracking software

“Earn when a referee buys sth” campaign

Referrer gets points every time the new member buys something.

Illustration showing how Open Loyalty referral program software works

Referral milestones campaign

Referrer gets reward A after inviting 3 members and reward B after referring 10 new customers in total.

Want to acquire new customers faster with
referral programs? 

Book a demo

Referrals from any touchpoint

Add referral program features in eCommerce, POS, mobile application, or any other touchpoint 

Thanks to the API-first approach, you can easily add referral program capabilities to any front-end application.

With our advanced Referral Program API, you will be able to easily connect the referral campaign system with any internal or external platform.

Fore more details consult our CTO.

A picture showing how referral software API works

Loyalty blocks

Use elastic loyalty solution modules to introduce rich engagement mechanics

Open Loyalty Referral Software

What's a referral program, and why do you need one? 

A referral marketing software is a powerful tool that automates the process of your referral marketing program. The API-first technology offers seamless integration and a wide range of referral tools, including coupons, loyalty cards, vouchers, and many others.