3 Use Cases to Increase Football Club Revenue with Gamification

In this video we analyze three high-impact gamified challenge use cases designed to grow your club's critical revenue streams: tickets, food & beverage, and merchandise.
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November 18, 2025
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In this video we''re unpacking how football clubs can move beyond simple discounts and use gamification to engage fans.

We will analyze three high-impact gamified challenge use cases designed to grow your club's critical revenue streams:

🎟️ Tickets: strategies to drive higher seasonal ticket renewals and increase attendance for low-demand matches.
🥤 Food & Beverage (F&B): gamified scenarios that increase the average transaction value and drive traffic to concession stands on match days.
👕 Merchandising: how to activate the global fan base to participate in challenges that directly unlock early-bird access, exclusive items, and drive year-round apparel sales.

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About the speakers
Marcin leads a team of loyalty experts who guide enterprises through the strategic design, implementation, and optimization of revenue-driving loyalty programs.
An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.
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