For 50 years, DAB Pumps has been helping people move water efficiently in homes, buildings, and entire cities. Founded in Padua in 1975, the company produces more than 2 million pumps every year. Known for its reliable technology and Italian craftsmanship, DAB has built strong partnerships with the professionals who make that technology work every day: the installers.
In September 2025, DAB decided it was time to recognize and reward this community in a new way. The company launched DClub, a loyalty program dedicated to professional installers and plumbers who work with DAB systems every day.
The idea behind the program is simple: the more you install, the more you win. Members earn points, called DCoins, for the actions that matter most to DAB's business. After completing an installation, installers scan a unique QR code placed in the product's technical compartment to claim their points, and they earn even more by connecting the pump to DAB's service center through the app turning every installation into a connected, trackable touchpoint.
The program rewards engagement beyond installations too: members collect DCoins for attending trainings and DClub events, completing surveys, sharing photos of their completed work, and referring fellow installers to the program.
As installers collect DCoins, they climb through progressive membership levels, with each level unlocking better rewards from gift cards redeemable across a multi-brand catalog to exclusive training, dedicated customer service, and experiential prizes for the most active members.
The reward structure is tailored to each market, so installers in every country compete for prizes that are relevant to them.
Every action helps DAB understand its partners better which products get installed, where, and by whom while strengthening the connection between the brand and the people who represent it in the field.
The program is powered by Open Loyalty, which brings all member data, interactions, points, levels, and rewards together in one system.
Members manage everything through a dedicated mobile app for iOS and Android. Running in the US, the Netherlands, and Italy, DClub is set to expand to other markets, creating an international network of engaged installers.
We're happy to support DAB Pumps in developing a loyalty experience that connects their professional network and rewards the people behind their success.
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DAB Pumps is an Italian water technology company founded in Padua in 1975. The company designs and manufactures systems for moving and managing water in homes, buildings, and cities, producing more than 2 million pumps every year and selling them worldwide.
DAB's products reach end customers through professional installers the people who recommend, install, and service its systems every day.
With DClub, DAB rewards this community for its work while building a direct relationship with its installer network and gaining visibility into which products get installed, where, and by whom.
DClub by DAB Pumps is an example of a B2B loyalty program for professional installers. Launched in 2025, it rewards installers with DCoin points for QR-verified installations, cloud-connected products, trainings, and referrals, showing how manufacturers can build loyalty with the trade professionals who install and recommend their products.
DClub is a points-based B2B loyalty program with membership levels. Installers earn DCoins by scanning a unique QR code after each installation, connecting pumps to DAB's service center via the app, attending trainings and events, completing surveys, and referring colleagues.
Higher levels unlock better rewards, from gift cards to exclusive services.
DClub is dedicated to professional installers and plumbers who work with DAB systems.
The program launched in September 2025 and currently runs in the US, the Netherlands, and Italy, with more markets planned creating an international network of engaged installers.
Open Loyalty brings all member data, points, levels, and rewards together in one system.
This lets DAB run a single program across multiple countries with market-specific rules and reward catalogs, track engagement from every installation in real time, and expand to new markets without rebuilding the program.
DAB Pumps uses Open Loyalty, an API-first loyalty platform, as the engine behind DClub. Open Loyalty powers the program's points (DCoins), membership levels, and rewards, while installers interact with the program through DAB's dedicated mobile app for iOS and Android.
