🧪 Open Loyalty AI Labs: From challenge to prototype in weeks
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dacadoo is a global digital health engagement technology provider that helps life insurers, health insurers, bancassurance providers, retailers, and healthcare organizations improve customer engagement, retention, and health outcomes.
Its flagship Digital Health Engagement Platform (DHEP) combines the science-backed dacadoo Health Score, AI-driven personalization, behavioral science, health coaching, and gamification to encourage healthier lifestyle choices.
Today, dacadoo's technology is available in more than 40 countries, supports 18+ languages, and serves an eligible population exceeding 100 million people.
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dacadoo's digital health technology is used by:
• Life insurers to improve member engagement, promote healthier lifestyles, and support customer retention
• Health insurers to reduce healthcare cost, increase preventive health participation and strengthen member relationships
• Bancassurance providers to create super-personalized experiences and drive cross-selling
• Retailers and pharmacy chains to influence and engage customers through health and wellbeing initiatives
Here’s how the team at dacadoo uses Open Loyalty to implement gamification mechanics into their digital health engagement platform to help their customers acquire, engage, and retain customers.
"The target audience we are going after are between 35 to 65 year-olds. This is a generally healthy audience with typically no underlying diseases. As you can imagine, It’s difficult to motivate healthy people to use a health and wellness solution regularly."
"In order to succeed, you need a good coverage of engagement functionalities like gamification, lifestyle coaching, content, social features, analytics as well as economic incentives. For example, distributing points for healthy behavior and allowing users to spend these points in a reward shop."
Manuel Heuer
Chief Operating Officer at dacadoo
"The main product-related challenge was creating and maintaining campaigns tailored to the specific needs of our clients. Our previous system was not flexible enough and had quite a few limitations. With Open Loyalty we can create user engagement campaigns much easier and fulfill the requirements of our clients with less restrictions."
Jonas Minke
Head of Product at dacadoo
Open Loyalty is an API-first loyalty engine offering powerful loyalty and gamification features like points, tiers, rewards, referrals, wallets, badges, coupons, and achievements that can be implemented to existing products and services faster than developing them from scratch.
"We use goals, challenges, and event-triggered achievements. We set up events and when they occur, we send the data to Open Loyalty and trigger campaigns. Creating campaigns and tailoring them to what our clients needed in our platform used to be difficult and expensive. The loyalty engine makes it much easier for us to configure and customize the engagement mechanics."
Jonas Minke
Head of Product at dacadoo
dacadoo’s Digital Health Engagement Platform (DHEP) combines artificial intelligence, lifestyle coaching, behavioral science, and gamification to drive healthier lifestyle habits. To support the loyalty, rewards, and gamification layer of its Digital Health Engagement Platform, dacadoo uses Open Loyalty's API-first loyalty engine.
For insurers, dacadoo helps improve member engagement between policy renewal cycles, supports preventive health initiatives, encourages healthier lifestyles, and creates more opportunities to build long-term customer relationships.
For retailers, including grocery chains, pharmacies, and health-focused retailers, dacadoo helps increase customer engagement and loyalty by delivering personalized health and wellbeing experiences, encouraging healthier purchasing behaviors, and creating ongoing touchpoints beyond traditional loyalty programs.
Users sign up in a few simple steps. They can track over 120 different activities and lifestyle factors, including sleep, nutrition, and exercise, directly with dacadoo via their preferred tracking devices and apps.
The dacadoo Health Score is a dynamic, science-backed score between 0 and 1,000 that makes sense from complex health data. Its personalized insights, combined with their coaching and gamification features empowering users to take control of their health and wellbeing.
Users can activate a variety of goals to set health and lifestyle targets, track their progress, make more positive lifestyle choices, and improve their Health Score.
Users can stay motivated by connecting with friends and colleagues, cheering each other on, and sharing their activities and achievements on social networks.
With the rewards feature users can earn points for healthy behavior. They can redeem points in a rewards shop for benefits like an insurance premium discount.
The game mechanics encourage users to remain active and engaged. The platform library contains team and individual challenges — exercise, nutrition, fun photo-sharing — and 200+ rewarding individual achievements, like self-activated personal goals.
"Usually, users need to collect a lot of points to earn a substantial reward. This takes time. But you can start engaging members fast with a raffle. Raffles provide members with a small number of points an opportunity to win substantial rewards and have been proven to be highly effective."
Jonas Minke
Head of Product at dacadoo
"If you want people to start buying your products. You need to be a paying customer of certain products in order to be eligible to redeem points and earn rewards."
Jonas Minke
Head of Product at dacadoo
"There are different models of economic incentives, e.g.: gain-framed incentives: where you accumulate points to get a reward; loss-framed incentives: where you get a reward at the start and then you need to accumulate points to keep your reward; trigger-based rewards: e.g. raffles, discounts, issued based on triggers. Test different models and see which engagement mechanics work best for your business."
Manuel Heuer
Chief Operating Officer at dacadoo
Open Loyalty provides a set of loyalty and gamification mechanics that have been implemented into the digital health engagement platform:
The benefits of using the loyalty engine:
"We like the configurability of Open Loyalty and the number of achievement-based campaigns that allow people to collect points. It’s good both from the technical point of view of how you award points but also how you manage them."
"With the use of the loyalty engine we gain features we’ve never had before. We can use the mechanics much more efficiently, saving a lot of time on the system maintenance."
Jonas Minke
Head of Product at dacadoo
Currently, dacadoo operates in 40 countries, providing global digital health engagement experiences based on 400 million person-years of scientific data.
The company believes in constant innovation, which is why they’ve submitted 190 patents throughout their history and have over 102 patents across nine patent families granted globally.
Together with Open Loyalty, the company provides a set of building-blocks for truly engaging experiences.
"We want to scale our products to more clients and their customers. We want to include more engagement mechanics to incentivize users to earn and maintain points for staying active."
"Together, we can figure out how to make the best of keeping people healthy and rewarding them for maintaining and improving their health. Our goal is to help them live better for a longer period, and improve their lives overall."
Manuel Heuer
Chief Operating Officer at dacadoo
