ECKware uses a loyalty engine to develop a district card in Munich

Project summary

ECKware GmbH offers complete IT and telecommunications solutions for medium-sized companies.

One of the prominent projects in the company’s portfolio is Siedlerkarte - a loyalty and bonus program exclusively for residents of Munich's Werksviertel-Mitte district.

What’s unique about the program is that it’s not revenue driven. The goal is to provide rewarding experiences, improve the quality of life, and build a sense of belonging to the local community.

Here's how the team at ECKware GmbH uses Open Loyalty’s flexible loyalty engine to apply different loyalty and gamification mechanics to run the project.

"Open Loyalty offers a wide range of possibilities we can use to bring our ideas to life. I know that in the next two years we are going to introduce a lot of changes and I don’t need to switch the system."

Daniel Fischer
Head of IT Project Management at ECKware GmbH

Key results

• Omnichannel loyalty program provided through a physical loyalty card and a mobile app.
• Closed loop coalition program with 25 merchants.

The challenge

The goal was to design a program for everyone who works in the Werksviertel-Mitte (8 hectares of the old/former industrial areas of the Pfanni works and Zündapp production halls converted into a modern district with about 5000/6000 residents) so that they want to stay and live in the area.

The main challenge is to integrate everyone into a closed-loop community where both residents and businesses benefit from each other and thrive.

The team at ECKware needed flexible loyalty technology to implement loyalty and gamification mechanics without the need to rely on external developers.

"The previous system was not flexible enough. We couldn’t customize the features. Open Loyalty offers a wide range of possibilities we can use to bring our ideas to life. I know that in the next two years we are going to introduce a lot of changes and I don’t need to switch the system."
Daniel Fischer
‍Head of IT Project Management at ECKware GmbH

The solution: Siedlerkarte - district card by settlers for settlers.

Siedlerkarte (the settler card) is a loyalty and bonus card available exclusively for everyone who works and lives in Werksviertel-Mitte available via:

• traditional plastic card
• mobile app

The program is constantly evolving and the team regularly adds new capabilities.

What settlers can do now

• Pay
• Collect dumplings
• Charge digitally
• Open doors
• Mobility – settler fleet
• Room booking
• Vouchers
• Online ordering system
• Settler card promotions
• Company pension plan

"With Open Loyalty we can run campaigns and build our own loyalty shop. We are independent, we run the program without the need to rely on external developers."

‍Daniel Fischer
‍Head of IT Project Management at ECKware GmbH