Loyalty Insider blog

Learn about the costs involved in building customer loyalty, with insights from Monika Motus, an accomplished loyalty expert, who has joined us to share the top 5 ingredients of budgeting a customer loyalty program, and some handy tips to help you along your loyalty path.

With Loyalty Summit CXM behind us, it's time to go over some of the most important insights and trends leaving their mark on the loyalty industry worldwide.

Compared to single-brands, mall loyalty programs tend to slip under the radar of loyalty marketing professionals. Chayya Sakhuja, the Co-Founder of QBF and loyalty program aficionado, tells it all.

How to build a successful loyalty strategy? Szymon Dziura, former Customer Engagement Loyalty Manager at Tesco Clubcard, reveals all the ingredients to make it happen.

With so many companies investing in customer loyalty programs, it’s worth posing the question: do loyalty programs work? Radek Hrachovec of Voxwise answers the question, and explains his unique methodology for loyalty program success.

What does it take to become a loyalty expert? Manav Fernandez, the co-founder of QuickBrownFox Consulting, tells us all about his journey.

There's no better place to reserve a hotel room, rent a car, book a seat at a restaurant, or buy a bus ticket than online booking websites.

Find out how to easily and efficiently enrich your product with loyalty and gamification features of your choice, and set yourself apart from the competition.

Find out how to reconcile the build vs. buy dilemma without limiting your business to either of the approaches, and reaping the benefits of both.

Learn all about loyalty program liability from Len Llaguno, the Founder and Managing Partner at KYROS, the world's only actuarial firm focused solely on loyalty programs.

In the latest installment of the "Ask a Loyalty Expert" series, we speak to Stacey Lyons, who's the loyalty director at Loyalty & Reward Co, a leading loyalty consulting agency.

In our most recent interview, we talk to Charlie Hills from Mando-Connect, an experienced loyalty strategist and the brains behind the popular white paper series, ‘What the British want from loyalty programmes’.

In our latest interview, we speak to none other than our CEO, Cezary Olejarczyk, who tells us about all things blockchain, including the value it can add, some of its most crucial use cases, and Open Loyalty's open source blockchain undertakings.

Learn about our approach to recruitment in the loyalty world, and why it yields such great results.

Learn about the most popular and successful loyalty programs for sports clubs - facts, numbers, and their most exciting features.

Learn about benefits of having a powerful loyalty engine and find out how it can change your business game. In this piece, we dive into eight key benefits of loyalty programs, as well as the reasons behind their popularity.

An interview with Eileen McGuinness, the Co-Founder of the Irish Loyalty Awards, and a longtime loyalty practitioner with over 15 years' industry experience.

As environmental issues become impossible to ignore, demographics shift and customer expectations change, implementing sustainability is gradually becoming a core practice in the world of loyalty.

As the direct-to-consumer (D2C) industry experiences a boom, with large numbers of digitally native retailers flooding the retail space and building loyal followings, some FMCGs may be struggling to keep up. Below we explore how they can do so - and more.

An interview with Rajasree Cheruvu, an experienced loyalty marketer with over 15 years of experience in the retail industry across multiple international markets like the UK, UAE and India.

David Slavick, an accomplished loyalty professional and the Co-Founder of Ascendant Loyalty with extensive experience in building customer-centric programs for global companies.

An interview with Alex Süßel, a highly experienced loyalty expert with a wide range of experience in the digital space, and over 10 years in coupon marketing.

An interview with Emily Ong, a seasoned loyalty professional with a wide array of experience in the loyalty industry.

An interview with David Canty, Head of Loyalty & Partnerships at Bilt Rewards

Learn about loyalty programs in the restaurant world, what it takes to make them work, and top examples.

Discover how top brands build B2B loyalty. Stand out with your B2B loyalty program with a bespoke loyalty app.

A scalable loyalty solution built on top of Open Loyalty and AWS, with the ability to withstand traffic peaks.

Learn how to successfully manage a loyalty program using practices recommended by experts.

Scott Harrison is a Strategy Consultant at loyalty consulting agency, Loyalty & Reward Co. Scott co-created the book “Loyalty Programs: The Complete Guide”. It’s the most comprehensive book available on loyalty program theory and practice.

What the headless approach means and how to implement the new generation of loyalty systems.

An interview with Louise Hutchins, Managing Director at The Loyalty People and former Head of Loyalty at Marks and Spencer

An interview with David Slavick, Partner at Ascendant Loyalty.

Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home, automotive, gas, and entertainment.

An interview with Paweł Dziadkowiec, former BP Loyalty Manager.

A scalable loyalty solution built on top of Open Loyalty and AWS, with up to 1500 concurrent users, easy scalability of the infrastructure and ability to withstand traffic peaks.

While working on the Loyalty Trends 2020 report, we asked top loyalty professionals about their thoughts and predictions for the future.

Leading platforms feature omnichannel support, advanced personalization, and robust scalability.