Loyalty Builders
Authors

Ulf-Gunnar Switalski

Passionate about books and loyalty. Entrepreneur, Bestseller Literary Consultant, Loyalty Expert and Founder of The Bonus Awards and Upgradeguru.de
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Articles by 

Ulf-Gunnar Switalski

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Customer Loyalty in the DACH Region

Customer loyalty in the DACH region: Insight from the Bonus Awards

How do businesses gain customer loyalty in the DACH region and maintain it? We asked Ulf-Gunnar Switalski, founder of The Bonus Awards, who started his journey into customer loyalty over 35 years ago.