Open Loyalty is loyalty program software that sits on top of your store, app, POS and CRM and adds points, tiers, challenges and games everywhere your customers shop. Trusted by 100+ enterprise brands.


A gamified family loyalty program with status levels and points, built into one of Germany’s largest shopping clubs.
3x
higher purchase frequency
41%
increase in average order value


Badges, member-only coupons, and omnichannel points for one of Europe’s leading equestrian retailers.
30%
higher revenue per customer
2x
higher purchase frequency


Fan loyalty built into the official club app, from matchday check-ins to member-only rewards.
8%
higher matchday attendance
13.3%
increase in transaction value
You don’t replace anything. Open Loyalty adds the loyalty layer, and each tool you already pay for starts keeping customers coming back.

Commerce Cloud
Commerce











iOS
Same shop, same checkout. Open Loyalty adds points on every product, live challenge progress and rewards in the cart.
Revenue, items sold, loyalty cost and margin after loyalty, by SKU, brand, category and tier. Proof for your CFO, not just engagement stats.

Open Loyalty is AI-native, with a dedicated MCP server built in. Plug in the AI assistant or agent your team already uses and manage members, points, rewards and campaigns in plain language.

“I would recommend Open Loyalty for three reasons: platform flexibility, continuous improvement, team quality.”
Verena PflugBusiness Owner, limango“The open API-first approach helped us transform extremely fast. In less than four months, we switched from paper cards to an app.”
Fritze von BerswordtManaging Director, EQUIVA“Our previous system lacked flexibility; Open Loyalty enables easier campaign creation with fewer restrictions.”
Jonas MinkeHead of Product, dacadoo“We've seen 52% more resold tickets and about 11% higher match attendance in our season ticket.”
Thomas RypensInnovation Director, Club Brugge“I appreciate Open Loyalty's willingness to continue collaborating with us to further develop the platform.”
Sandra MartineauDirector of Loyalty & CRM, ALDO“I recommend Open Loyalty for its time to market, scalability, and support.”
Piotr JakubekProduct Manager, Dietly“Open Loyalty listened to our needs from the get-go.”
Timothy MillerCTO, Drop Tank“The loyalty program helped us identify who our most valuable customers are.”
Koen van SantenHead of Digital, Q-danceIn 30 minutes we’ll map your tools and show the fastest way to a live program.