AI-native loyalty platform with a dedicated MCP server

Turn the stack you already have into a loyalty and retention engine.

Open Loyalty is loyalty program software that sits on top of your store, app, POS and CRM and adds points, tiers, challenges and games everywhere your customers shop. Trusted by 100+ enterprise brands.

Book a demoSee it in action
4.8/5 in Capterra
4.75/5 in G2
Hi, Anna
AK
GOLD MEMBERYour brand
2 480 points
680 points to Platinum
Visit 3 times in March2/3
Reward: free coffee
Rewards for you
€5 voucher
500 pts
Free delivery
300 pts
Spin the wheel
1 free spin after your order
In store · receipt scanned
+46 points
Online checkout
Use 500 points
−€5.00
Email · 2 min ago
You’re 120 points from Gold
$4B+
revenue generated for brands
400+
loyalty programs launched
19,700
loyalty campaigns
60
countries covered
1B
Loyalty events per month
ALDOHEINEKENINTERSPORTBATlimangos.OliverJTIHenkel

Real loyalty apps. Real results.

Open Loyalty on top

Same stack. Now every part of it works for retention.

You don’t replace anything. Open Loyalty adds the loyalty layer, and each tool you already pay for starts keeping customers coming back.

Your stack today
Your stack with Open Loyalty
eCommerce
Shopify
SalesforceCommerce Cloud
commercetools
AdobeCommerce
Stores & POS
Oracle
SAP
Lightspeed
NCR Voyix
CRM & CDP
Salesforce
HubSpot
Bloomreach
Twilio Segment
Email, push & SMS
Braze
Klaviyo
Iterable
SAP Emarsys
Mobile app & website
AppleiOS
Android
Your website
Kiosk & in-store
the loyalty layer
Points & walletsTiersChallengesRewardsGamesReferrals
→
eCommerce that rewards
Pay with points at checkout · member-only prices · rewards in the cart
Stores that recognise members
Earn and burn at the till - or scan a receipt, no POS changes
CRM that knows who’s loyal
Tier, points and loyalty segments in every customer profile
Messages that bring people back
Tier-up, expiring points and win-back journeys, triggered automatically
An app people open every week
Wallet, challenges, badges and games - in your brand
See it in action

Watch an ordinary store become a loyalty store.

Same shop, same checkout. Open Loyalty adds points on every product, live challenge progress and rewards in the cart.

your-store.com
Points on every product
Shoppers see what they’ll earn before they add to cart.
“You’re close” nudges
Challenge progress and suggestions that grow the basket.
Rewards at checkout
Points, tiers and challenges update the moment they pay.
What your customers see

Loyalty moments, everywhere they shop.

Explore all use cases →
Running shoes€89.00
Pay with 500 points
Points discount−€5.00
Total€84.00
You’ll earn 84 points with this order

Points at checkout

Members see their points and spend them right in the cart.
STORE #214
TOTAL€46.20
→
✓ Receipt verified
+46
points added

Snap a receipt, get points

In-store loyalty in days, not a POS project.
CHALLENGE
Try 3 new menu items
1 more to unlock the “Foodie” badge + 200 pts

Challenges in your app

Reward the behaviour you want - visits, new categories, reviews - not just spend.
From: Your brand · Subject: So close!
Anna, you’re 120 points from Gold
Gold means free delivery and early access.
Shop now

Journeys that bring them back

Tier-ups, expiring points and win-backs flow into the tools your CRM team already uses.
YOU WON
2× points
on your next order

Games after every order

Gamification people come back for: spin the wheel, scratch & win, lotteries after every purchase.
LEADERBOARDMatchday steps
1ALAmy L.54,346
2KMKavon M.34,873
3MSMike S.31,833
12AKYou18,020
Top 3 get 100 extra points

Leaderboards that keep them competing

Rankings for steps, visits, spend or match days.
Loyalty analytics

See what loyalty earns - down to every product.

Revenue, items sold, loyalty cost and margin after loyalty, by SKU, brand, category and tier. Proof for your CFO, not just engagement stats.

Open Loyalty product catalog analytics: revenue, items sold, loyalty cost and margin after loyalty

Revenue by SKU

Which products loyalty actually moves.

Loyalty cost

What every reward and point really costs.

Margin after loyalty

Know the program pays for itself.

Results by tier

See how Bronze, Silver and Gold members spend.

Run your loyalty program with AI agents.

Open Loyalty is AI-native, with a dedicated MCP server built in. Plug in the AI assistant or agent your team already uses and manage members, points, rewards and campaigns in plain language.

Works withClaudeChatGPTCursor

Sleep well with rock-solid security and scalability

“I would recommend Open Loyalty for three reasons: platform flexibility, continuous improvement, team quality.”
Verena PflugBusiness Owner, limango
“The open API-first approach helped us transform extremely fast. In less than four months, we switched from paper cards to an app.”
Fritze von BerswordtManaging Director, EQUIVA
“Our previous system lacked flexibility; Open Loyalty enables easier campaign creation with fewer restrictions.”
Jonas MinkeHead of Product, dacadoo
“We've seen 52% more resold tickets and about 11% higher match attendance in our season ticket.”
Thomas RypensInnovation Director, Club Brugge
“I appreciate Open Loyalty's willingness to continue collaborating with us to further develop the platform.”
Sandra MartineauDirector of Loyalty & CRM, ALDO
“I recommend Open Loyalty for its time to market, scalability, and support.”
Piotr JakubekProduct Manager, Dietly
“Open Loyalty listened to our needs from the get-go.”
Timothy MillerCTO, Drop Tank
“The loyalty program helped us identify who our most valuable customers are.”
Koen van SantenHead of Digital, Q-dance

Bring your stack. We’ll show you the loyalty layer on top.

In 30 minutes we’ll map your tools and show the fastest way to a live program.

Book a demoGet the product sheet