h2 Key takeaways - 3-5 bullet points summarizing the content
Content - structured in h2s, h3s, and h4s; enriched with quotes, videos, and images
h2 Conclusion/Summary
Content: What to write on each section
Blog title
Do: keep it to a maximum of 65 characters
Don't: use m-dashes (too long)
We use sentence case to convey a conversational tone. Examples:
This is a title that is blog-friendly
Ten tips: How to write a blog in 7 steps
Cats or dogs? Cats are way better (but dogs are OK)
Intro
Don't: use cliches, such as "in the ever-evolving world of e-commerce"
Key takeaways + Summary
Don't: use only "Key takeaways," "Conclusion," "Summary"
Do: Use the space for keywords, as in "Conclusion: Writing an awesome blog post for Open Loyalty"
Content structure
Hi, I'm a paragraph! I have a maximum of five lines on mobile. If I'm longer than that, no one will read me and I will be a sad paragraph. :( So please help me become a happy paragraph by ensuring I'm not too long. This length seems about right and I still can wish you a good day!
You can help me by placing emphasis on key words. Then people will know where to focus and won't drift away, yay! But please don't overuse the emphasis otherwise it loses its purpose – see?
header about key features
Use and abuse h2, h3, h4. If the content has more than one paragraph, a header fits better than bullet points.
smaller header 1. Key feature
Lorem ipsum.
Lorem ipsum.
smaller header 2. Key feature
Lorem ipsum.
Lorem ipsum.
smaller header 3. Key feature
Lorem ipsum.
Lorem ipsum
Minidictionary of spellings
E-commerce, e-commerce (not eCommerce)
Frontend/backend (nouns, "The frontend and backend are decoupled"),
Front-end/back-end (compound adjectives, "The front-end team likes to eat sushi")
When linking an internal homepage, don't add the URL; instead, choose the page from the list
Also pay attention to the page type. Usually:
Page, blogposts, case study, resource = good
Loyalty mechanics = bad
List with bullet points or numbers
A quick intro – now the rest of the content. This item has a final dot, so all items also have it for consistency.
Incorporating gamification motivates users to participate more actively – Game-like elements such as rewards for achievements, tiered status, and competitive features like Robinhood’s crypto rewards engage customers more deeply and frequently with the platforms.
Customization and personalization improve user satisfaction – Platforms that offer tiered services or customizable features, such as N26's multiple account options and Revolut's lifestyle perks, allow users to tailor their financial experience to meet personal needs, enhancing their overall satisfaction and loyalty.
Quote
“Give me a good sharp knife and a good sharp cheese and I’m a happy man.” George R.R. Martin
Images
Centered, smaller than one scroll, with subtitle if not illustrative.
