Flexible solution
Industry-agnostic loyalty software
Open Loyalty is an API-first engine for introducing loyalty programs at scale to increase purchase frequency, customer lifetime value, and retention – no matter your industry.
We helped 100+ enterprises build successful loyalty points programs
Industry-agnostic loyalty software that drives results
The software to create a successful loyalty program – no matter your industry
Build the program your business needs, not a template's
Configure points, tiers, challenges, and rewards around the behaviors that actually matter to you, a purchase, a referral, a completed profile, a check-in, instead of adapting your business to fit a fixed set of features.
Open Loyalty's API-first engine plugs into your existing data and customer journey, so the program fits your business instead of the other way around.
Launch with experts who already know your industry
Work with a loyalty strategist and customer success manager who've built programs in your industry before, not a generic onboarding queue, so early decisions are shaped by what's already worked (and failed) for businesses like yours.
Get that same team through launch and beyond, tuning mechanics as your program and customer base grow.
Reward the actions that turn a first order into a repeat one
Recognize purchases, reviews, referrals, and social shares with points and tiers that unlock better perks the more a customer buys, so a repeat customer visibly gets more than a first-time visitor.
Connect the loyalty engine directly to your storefront and checkout, so earning and redeeming points feels like part of the purchase, not a separate app to manage.
Open Loyalty and its support team lets you introduce mechanics into your ecosystem efficiently – without the resource strain of building from scratch.
Turn single-product customers into full-relationship customers
Combine points from card spend, bill payments, referrals, and salary transfers into one tier system, so every interaction moves a customer up in status, not just a new product signup.
Plug into core banking systems, SSO, and existing apps through the API, backed by ISO 27001, ISO 9001, and GDPR compliance your risk team already trusts.
Turn a once-a-year policy into a year-round relationship
Reward everyday actions, like a wellness check, safe-driving data, or a referral, so customers interact with your brand well before the next renewal or claim, not only when something goes wrong.
Recognize that engagement with premium discounts, faster claims handling, or exclusive perks that make staying worth more than switching.
Keep tables and drive-thrus full between visits
Reward frequent orders, app check-ins, and add-on purchases with points and streaks that make the next visit worth more than the last, whether a customer orders in-store, through a delivery app, or online.
Run the same program across every location and ordering channel from one API, so a member gets treated the same in the drive-thru as they do on the app.
Frequently asked questions
What is a loyalty and gamification platform, and how does it work across different industries?
It's the engine that runs points, tiers, challenges, and rewards for a customer program, connected to your own product and data through an API instead of a fixed, industry-specific template.
The same engine can power a retail rewards program, a bank's relationship-based rewards, or a B2B partner incentive program, because the underlying mechanics stay the same even though what triggers them changes by industry.
Can the same loyalty software power both consumer (B2C) and business (B2B) loyalty programs?
Yes. Open Loyalty can run a consumer-facing rewards program and a separate incentive program for the retailers, distributors, or partners who sell your product, without needing two disconnected systems.
How long does it take to launch a loyalty program?
It depends on scope, industry and needs , but a well-defined program can go live in a few months rather than a year, especially when it connects to your existing systems through an API instead of requiring a custom build from scratch.
Does Open Loyalty integrate with the systems and apps I already use?
Yes. Open Loyalty has an API-first architecture that connects to core systems you already run, like CRM, POS, mobile apps, or single sign-on, so a loyalty program extends what's live instead of replacing it.
What kind of support do I get when building an industry-specific loyalty program?
A dedicated customer success manager works with you from initial strategy through launch and ongoing optimization, rather than a generic support queue, so decisions are informed by what's already worked for businesses in your industry.
Additionally, we offer sessions with loyalty strategists that have been part of successful cases in your industry.
How much does it cost to build and run a loyalty program?
It depends on your program's scale and mechanics, but an API-first, reusable engine such as Open Loyalty generally costs less to implement than a custom-built program, since core functionality like points, tiers, and rewards doesn't need to be built from scratch.
Choose reliability and minimize risk with a proven vendor
Part of an international capital group
Recognized by Google, Deloitte, and Gartner
35 loyalty and gamification experts
Helping customers in over 30 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
OWASP and CWE certifications
Global availability with AWS
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