The 5-Pillar Framework to Build a Successful Enterprise Loyalty Program

We unpack a practical loyalty framework tailored for enterprise brands, offering insights into how organizations can drive customer lifetime value through well-designed loyalty strategies.

What separates a good loyalty program from a great one? Join us in this video to discover a practical framework.

In this exclusive interview, Irek Klimczak and Sebastian Wangerud, CEO at SCHMACK | Growth Agency unpack a practical framework for building enterprise-grade loyalty programs that go far beyond points and discounts.

Together, they explore:

• Why habit formation is the secret weapon for long-term loyalty
• How gamification can boost engagement without feeling gimmicky
• The role of personalization and data in creating memorable customer experiences
• Why tiered and membership-based loyalty structures drive deeper connections

You’ll also hear:

• What mid-market brands can learn from enterprise strategies
• How “secret levels” and limited-time tier experiences increase engagement
• Why celebrating milestones and timely campaigns trigger customer action
• Tips from luxury brands and community-driven loyalty models

Whether you're a loyalty leader, product owner, or marketer looking to enhance retention, this session is packed with real-world examples and actionable advice.