Articles by Kacper RafalskieCommerce customer retention strategies: backed by loyalty dataAcquiring a new customer costs five to 25 times more than keeping one. That figure has circulated for years – and yet most eCommerce brands still spend the majority of their marketing budget on acquisition. Loyalty management system: 10 must-have featuresEvaluate loyalty management system features before you buy or migrate. Points engine, tiers, gamification, API-first architecture and more.Loyalty points explained: Economics, ROI, and hidden costsLoyalty points are one of the most common tools companies use to keep customers coming back. While points are standard, using them requires a proper strategy.eCommerce referral program: Build, launch & scale guidePaid acquisition costs for mid-market eCommerce brands crossed a tipping point in 2026: Meta CPMs up 26%, Google Shopping CPC up 19%, and blended CAC climbing past the margin threshold for a growing share of SKUs (Eightx 2026).Retail loyalty software: How to choose the right platformCompare retail loyalty software platforms, API-first engines vs. legacy SaaS vs. custom builds. Mechanic-to-KPI mapping, integration guide, and vendor evaluation criteria.
