Blog articles by Kacper RafalskiHow to design a loyalty program: Step-by-step processMost loyalty programs fail not at launch but at the design table.Gift card software: How to choose the right platformGift card software rarely fails because of missing features, it fails when teams pick a legacy SaaS platform for a use case that needed an API-first engine, or vice versa. What is a loyalty program? Definition, types & KPIsA loyalty program is not a discount tool bolted onto checkout, it's a structured system that converts repeat behavior into measurable economic value. The mechanic you choose (points, tiers, referrals, missions) determines which KPI moves: CAC, AOV, or CLV.Voucher management software: How it works & buyer's guideA voucher management system rarely fails because of bad code, it fails because teams pick a redemption model that can't survive multi-country rollout or fraud pressure at scale.Card-linked loyalty programs: How they work & ROI guideThis guide breaks down how card linking actually works, where it strengthens points and tier mechanics, and what ROI to expect.Loyalty points expiration policy: Design guide for managersPoints expiration isn't a feature toggle, it's a liability decision disguised as a UX setting. How to calculate ROI for loyalty programsFinance asks one question about your loyalty program: what did it actually return? Not gross revenue from members: the incremental lift after costs, breakage, and points liability are accounted for.Luxury brand loyalty programs: How they work & which deliver valueA high-net-worth client who spends €40,000 annually with a fashion house expects to feel known, not to accumulate points toward a tote bag. Loyalty program best practices: Tiered & API-first modelsYour loyalty program review is on the CFO's calendar next quarter, and the redemption-rate slide still shows last year's number. Meanwhile a competitor just relaunched on an API-first engine and cut time-to-tier-promotion from months to days.Customer loyalty in eCommerce: Why is it important?This guide maps the mechanics that actually move customer lifetime value, anchored in deployment data from real programmes, and gives CRM leads a framework to design, launch, and measure loyalty that compounds.eCommerce customer retention strategies: backed by loyalty dataAcquiring a new customer costs five to 25 times more than keeping one. That figure has circulated for years – and yet most eCommerce brands still spend the majority of their marketing budget on acquisition. Loyalty management system: 10 must-have featuresEvaluate loyalty management system features before you buy or migrate. Points engine, tiers, gamification, API-first architecture and more.NextCompany news by Kacper RafalskiNo items found.
