Casinos Analyzer Achieves 30% of Revenue from Retention Channels

Project summary

Casinos Analyzer is a popular review platform in the online gaming industry all over the world. Their aim is to create a safe, responsible space for gaming enthusiasts where they can compare online casinos, focusing on generosity, fairness and transparent terms and conditions of their bonuses.

What started as an internal test became a powerful driver across Casinos Analyzer's teams, leading to:

• Retention growth from 0% to 30%.
• 30% of revenue now comes from retention channels.
• A spike in daily and weekly active users post-gamification launch.
• A platform that now influences both B2C behavior and B2B monetization.

Relevant trend: Gamification

The team introduced gamification after proving business value through AB tests and pilot programs. They use passive quests to spark curiosity and onboard users, then gradually introduce active quests to deepen engagement.

“After introducing gamification, we saw a sudden spike in almost every key metric. It turned out that half our team’s KPIs jumped at the end of the quarter. Teams like SEO and B2B started asking what had changed. The answer was simple: it was gamification.”

Maksym Savchyn
Product Manager at Casinos Analyzer

The challenge

Faced with SEO-driven revenue volatility and limited retention, the product team, led by Maksym Savchyn, sought to build sustainable growth through retention and engagement improvements. They achieved this by implementing gamification mechanics using Open Loyalty.

Key Results

User Metrics & Performance

• Gamified users convert at 95% to partner clicks.
• 50% of all registered users engage with gamification.
• Gamified users have:
  
  • 30% next-day return rate
  • 80% two-week return rate
• Retention increased by 10% directly after gamification launch.

“We designed gamification to be simple and rewarding. New users start earning coins just by scrolling the site, which sparks curiosity. Users tend to think: ‘Why am I getting these coins?’ That leads them to explore the gamification drawer, see the quests, and start engaging. It turned out to be a very effective way to onboard and retain users.”
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Maksym Savchyn
Product Manager at Casinos Analyzer