Gamified Loyalty in Banking & Fintech: Boosting Acquisition, Usage & Upsell

In this event Irek will provide you with the blueprint to build a program that actively encourages customers to deepen their relationship with banking and financial institutions.
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September 29, 2025
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In this event Irek will guide you through proven tactics to boost customer acquisition, product usage, and upsell, making it easier for you to build a profitable loyalty program.

We'll explore:

  • How to build a loyalty program that is a profitable growth and retention tool
  • 2-stage process for building a program for a financial institution
  • Loyalty program examples from Bank of America, Novus, Zions Bank, and Karat
  • Gamified tactics for a loyalty program

Who should watch it:

This event is ideal for banking and fintech professionals, product managers, marketing leads, and innovators seeking to drive growth through gamified customer loyalty strategies.

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About the speakers
An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.
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Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction