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SwipeRx is the largest digital pharmacy network in Southeast Asia dedicated to empowering pharmacies, advancing patient care, and transforming global health.
The company aims to become the digital layer for the entire healthcare supply chain and provide a singular access point so that pharmaceutical companies, governments, and NGOs can access pharmacy and patient data to improve healthcare outcomes.
Their business model relies on API-first technology stack providing a network of pharmacy professionals and students with the tools they need to be successful in pharmacy practice and enabling them to buy the quality medicines they need.
SwipeRx provides access to technology changing the way healthcare is provided.
Their goal is to unite the fragmented and disconnected pharmacy channel in Southeast Asia so they can streamline pharmacy operations and serve the needs of their communities to their full potential.
Here’s how they use Open Loyalty to increase user engagement and basket value.
Loyalty program members show:
The SwipeRx app is built on two core functions:
"The purpose of loyalty points is to encourage users to consistently make purchases over the long term, indirectly resulting in a higher total spending amount."
"The loyalty program is free for all members. All active SwipeRx users automatically join as loyalty program members once they verify their SwipeRx account."
"The rewards provided for loyalty points redemption are items of equivalent value to the points exchanged, such as shopping vouchers, mobile credit, gold, e-wallet credits, and even for paying SwipeRx bills. This also contributes to the high redemption rate here as points are truly exchanged for something of exact equal value."
"This is highly beneficial for encouraging customers to shop more frequently, with larger amounts, and with a greater variety of products."
Archernar Sumantri
Customer Relationship Management Manager at SwipeRx
The SwipeRx loyalty program is a status tier program that allows members to earn points, redeem rewards, and enjoy additional benefits unlocked with higher status tiers.
The loyalty program is free for all members. All active SwipeRx users automatically join as loyalty program members once they verify their SwipeRx account.
New members start their membership at the Bronze tier and move up the tier structure.
The minimum number of points varies depending on their spending habits. Meeting the minimum point goal will automatically allow them to move to the next tier. On top of that, loyalty program members have access to monthly promotions that can help them accumulate even more loyalty points to exchange for rewards.
User memberships are automatically renewed providing they've made a purchase in the last 12 months. If no purchase was made, the membership expires.
Each loyalty program member receives various monthly promotions to earn more points.
SwipeRx also creates monthly loyalty campaigns, giving members the opportunity to earn more points each month and enjoy savings on pharmaceutical supplies.
Tiers are calculated based on points earned, i.e. member spend. Each tier has a minimum requirement to accumulate verified points. Whenever a member tops the minimum points threshold, their tier is automatically upgraded to a higher one.
Of course, the higher the tier, the better the special offers loyalty members receive. Tiers are indirectly based on member spend; as such, the supplies expenses incurred by the pharmacies each month are offset by the loyalty program savings.
The loyalty engine provides the following features into the program:
It is integrated into the all-in-one app via API together with CRM, data analytics and email platforms.
SwipeRx is successfully empowering pharmacies in Southeast Asia to become the center of care. The loyalty program component embedded in the SwipeRx app plays a vital role in engaging customers and increasing purchasing behavior.
The Open Loyalty and SwipeRx teams are working closely to make the loyalty program more valuable and engaging.
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Archernar Sumantri
Customer Relationship Management Manager at SwipeRx
