Meet Open Loyalty at Shoptalk Europe 2026 in Barcelona

Open Loyalty - the enterprise-grade gamified loyalty engine used by retailers such as ALDO, INTERSPORT, and Otto Group - is heading to Shoptalk Europe 2026, the most important retail event in Europe this year. Let's meet in person to talk about the future of loyalty programs, and the role gamified loyalty plays in boosting CLV without sacrificing profit margin to cart promotions.

About Shoptalk Europe 2026

From 9-11 June at Fira Gran Via in Barcelona, more than 4,500 retail leaders from 62 countries will gather under this year's theme, "where AI and human ingenuity meet." One in three attendees holds a C-suite role, and the 180+ speaker lineup reads like a who's who of global commerce.

Among the brands taking the stage: the CEOs of Zalando, Vestiaire Collective, Arc'teryx, and Christian Louboutin, plus senior leaders from Sephora and The Estée Lauder Companies. They're joined by IKEA, the Lego Group, Hermès, Nespresso, Bacardi, Kraft Heinz, Tesco, Lidl, Puma, Harrods, H&M Group, and Diageo, among many others.

About Open Loyalty

Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and profitability through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes.

Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO, and hundreds of other enterprises from 45+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch.

Meet Open Loyalty's leaders for in-depth discussions

This is exactly the room we want to be in. Shoptalk is built around its pre-booked meetup program, so for us it means three days of real conversations with the market leaders shaping the future of retail - on loyalty, gamification, and where AI genuinely fits.

Two members of our leadership team will be there:

• Karol Bzik, Chief Product Officer & Board Member, sharing the gamified loyalty tactics that drive incremental revenue, purchase frequency, and average order value.
• Marcin Dyguda, AI Innovation Director, on agentic loyalty systems - AI agents that run loyalty programs autonomously, from campaigns that trigger themselves to segments that update on their own.

Book a meeting with us at Shoptalk Europe 2026 →

See you in Barcelona!