Articles by Carlos OliveiraLoyalty program success plan: How to build, measure, and optimize for long-term growthLearn how to create a loyalty program success plan, track key metrics, and drive retention, customer lifetime value, and satisfaction.Why not working on your loyalty program could lead to massive market failureThe consequences extend far beyond simple revenue dips – it's ultimately about the business's very survival.What is the best loyalty platform for enterprise retailers?Leading platforms feature omnichannel support, advanced personalization, and robust scalability.Best referral software in 2025: Top 10 solutions for every business typeEnjoy a no-fluff comparison of ten leading referral solutions suitable for both B2B and B2C businesses across all pricing tiers. 7 Tips to get leadership buy-in for gamified loyalty in 2025The hard truth: The C-suite won’t care about game mechanics. They’ll care about results.26 Reliable gamification statistics that impact business in 2025Enjoy well-sourced data points that show how gamification is actually impacting business performance today.Loyalty and CRM: how to combine both strategies to maximize customer engagementBy combining a strong customer loyalty program with CRM software, businesses can unlock the true potential of their customer base.Shopify Plus loyalty: how to choose the engine when going omnichannel?Shopify Plus loyalty plugins offer convenience but often lack the customization and scalability needed for omnichannel retailersHow Duolingo's gamification mechanics drive customer loyaltyDuolingo can teach us about loyalty: gamification can impact user retention and purchase frequency to, ultimately, drive business growth.Coalition loyalty programs: How to create an engaging open-loop loyalty program?Learn everything about coalition loyalty programs and how to build your first program.Loyalty integration report insights: Composable tech revolutionBusinesses that succeed in 2025 and beyond will be those that embrace composable architectures and seamless integrations.Loyalty in Vietnam, Singapore, and the Asia Pacific regionResearch indicates that the loyalty markets in Vietnam, Singapore, and the Asia Pacific are expected to grow How to connect an API-first loyalty engine with marketing automation? Open Loyalty + Bloomreach exampleThanks to the API-first model and ease of integration, it took under 30 minutes to implement a developer–friendly business case.
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