Loyalty Builders

Carlos Oliveira

Carlos Oliveira is a seasoned Inbound and Product Marketing Lead with over eight years of experience in loyalty and gamification strategies.

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Blog articles by

Carlos Oliveira

cover eCommerce Customer Loyalty: Retention & Rewards Guide

eCommerce customer loyalty: Retention & rewards guide (2026)

Learn about program mechanics, gamification, personalization, and KPIs that move repeat purchase rates and reduce acquisition costs.

eCommerce referral program: Build, launch & scale guide

Paid acquisition costs for mid-market eCommerce brands crossed a tipping point in 2026: Meta CPMs up 26%, Google Shopping CPC up 19%, and blended CAC climbing past the margin threshold for a growing share of SKUs (Eightx 2026).

How to build a loyalty front-end that converts - banner

How to build a loyalty frontend that converts

We consolidate independent research, behavioral economics, and real program examples in multiple industries.

Retail loyalty software: How to choose the right platform

Compare retail loyalty software platforms, API-first engines vs. legacy SaaS vs. custom builds. Mechanic-to-KPI mapping, integration guide, and vendor evaluation criteria.

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Best Loyalty Management Software [2026]: Reviewed & Compared

We break down what each platform does well, where it falls short, and who it is built for.

The 10 best fashion loyalty programs (and how they hook shoppers) banner

The 10 best fashion loyalty programs (and how they hook shoppers)

Gap, lululemon, Sephora... Here are 10 programs that get it right – and the specific tactics that make them work.

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QSR: which gamification mechanics work best in restaurants and food?

Challenges, tiers, games of chance, badges, leaderboards, and progress bars – this guide breaks down which gamification mechanics drive the strongest results in QSR loyalty, with real-world examples and KPIs for each.

Games of chance in loyalty: great examples and how to use them

Uncover engaging examples and a step-by-step playbook for launching your own.

How enterprise loyalty software drives Customer Lifetime Value (CLV)

Learn how enterprise loyalty software helps brands turn retention into compounding revenue and CLV.

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Loyalty program success plan: How to build, measure, and optimize for long-term growth

Learn how to create a loyalty program success plan, track key metrics, and drive retention, customer lifetime value, and satisfaction.

C‍over for article Why not working on your loyalty program could lead to massive market failure

‍Why not working on your loyalty program could lead to massive market failure

The consequences extend far beyond simple revenue dips – it's ultimately about the business's very survival.

What is the best loyalty platform for enterprise retailers?

Leading platforms feature omnichannel support, advanced personalization, and robust scalability.

Company news by

Carlos Oliveira

Show members what they'll earn live during checkout

Nudge members to buy more by reminding them of bonuses and challenge progress

See which SKU performs better – and cap what each costs

Product analytics shows revenue, loyalty cost and margin per SKU, while new campaign limits keep product promotions on budget.

Automations and segments that keep up with every member

Reward members for time in the program, reach your whole base in one nightly run, and target attribute-based audiences within seconds of a change.

Open Loyalty featured in XYZ: "The Polish startup taking on the tech giants"

Polish business outlet XYZ profiles Open Loyalty: 65 million registered program members, 99% of business outside Poland, and competing with SAP, Oracle and Salesforce for large clients

Product Catalog: easily reward members for buying specific products or bundles

One campaign, configured once, automatically applies to every product that matches its conditions.

Open Loyalty recognized in the Gartner Market Guide for the second year running

We read this consecutive recognition as confirmation that the direction we set is the right one.

2026 Q2 Open Loyalty product update

Ship loyalty faster with self-service custom fields, automatic point reversals on returns, and a tier performance dashboard

Meet Open Loyalty at Shoptalk Europe 2026 in Barcelona

Open Loyalty's leadership joins the most important retail event in Europe this year.

2026 Q1 Open Loyalty product update

A new unified Challenges workflow, a dedicated Badges Module, and enterprise-grade per-tenant limitations headline the Q1 release.

Open Loyalty is now a Braze Technology Partner, boasting seamless integration

Brands can now automatically push loyalty events – such as point changes and tier upgrades – into Braze in real time.

2025 Q4 Open Loyalty product update

Learn how to leverage Fortune Wheels, global timezone strategies, and enhanced data reporting in the daily enterprise workflow

Open Loyalty featured in G2 Winter Loyalty Management 2026 report

G2 report highlights Open Loyalty as a solution capable of managing complex programs.